Online Presence: Why is it important?• Current way of doing business andmarketing…Your customers expect it.• Cost effective• Access to new markets (more customers)• Easily updated and modified
Some vehicles for online presence:• Informational website• E-Commerce website• Blogs• Social media• Consumer review websites• Articles in online media
Basic Website Set Up:Free & low-cost optionsGoogle Applications:• Google + Page• Google-Get YourBusiness Onlinewebsite-See Handout• Google Maps
Other web hosting vehicles:• Webs.com• Weebly• Microsoft Office Live Small Business (requireshaving a domain name)• iPage• GoDaddy…And many more! Look around and see what isbest for your specific business needs.
E-Commerce:Accepting Payments OnlineSome E-Commerce Options• A start: “Offline payment”tied to your businessmerchant account• Even better: PaymentGateway Services: Forexample, PayPal,2Checkout.com, or GoogleCheckout
Blogs A blog (short for “web log”) is awebsite on which an individualor group of users recordopinions, information, etc. ona regular basis.Some blog vehicles:• WordPress• Tumblr• Posterous Spaces• Asaph• Squarespace• Habari
Social MediaCommonly used social mediaplatforms:• Facebook• Twitter• Pinterest• LinkedIn• YouTube• Google+!!!For more detail, attend the nextCBS presentation by Jocelyn Tateat 2:15 PM: “Digital Grapevine-Social Media and Your Business”
Consumer Review Sites Some common review sites:• Yelp.com• Insider Pages.com• Angie’s List• Trip Advisor.com• Epinions.com• Open Table.com• Social media sites discussedon previous slide can alsobe used for review purposes
Articles in online media Online media-someideas/where to start:• Print media outlets that arerelevant to your productmay have an online version• Start with smaller onlinepublications that are eitherlocal or pertinent to yourindustry (Elevation DC orCityPaper.com are localWashington examples).Bigger outposts might evenpick up the article!
Other thoughts:• Online advertising is an option, but it seems ashame to pay for online presence when thereare so many free or low-cost options available• Pick one of these options and get onlinetoday!• Which one will you start with?
QUESTIONS?Marla BilonickDirector, Small Business DevelopmentLatino Economic Development Center (LEDC)email@example.com@MarlaBilonickwww.ledcmetro.org