Connect Wisdom – Digital Marketing and Social Media Insights & Tools                    Connect Wisdom                    ...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
Connect Wisdom – Digital Marketing and Social Media Insights & Tools         Search Engine Optimisation Keywords Explained...
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Search Engine Optimisation Keywords Explained

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Search Engine Optimisation Keywords Explained

  1. 1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect Wisdom Search Engine Optimisation Keywords Explained Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  2. 2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • Search Engine Optimisation keywords are the words that, when typed in to a search engine, you would like to ‘trigger’ your site to appear. • They are words your customers are most likely to use to describe and search for you. • To achieve a good standard of search engine eptimisation, you need to decide on relevant search engine optimisation keywords or keyword phrases that are appropriate for your company. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  3. 3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • At the heart of successful SEO is determining what search engine optimisation keywords to use when optimizing a website. • Which keywords you choose can directly influencing where your website is ranked on search engine results pages. • You may want to choose multiple keywords by optimising different sections or pages of your website with different search engine optimisation keywords. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  4. 4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • Once a keyword(s) is selected it should serve as the focus of a site’s SEO efforts. • Keyword Research is very important in SEO. • Keywords can determine who your site reaches and who it doesn’t. • In order to select an appropriate keyword or keyword phrase for your site you must first ask yourself sme keyword research based questions. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  5. 5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • When choosing a keyword you must ask yourself what words people are likely to use to search for your business or business like yours. For example, if you run a restaurant are people likely to use the word restaurant or will they use other words such as bistro? Diner? Cafe? • You should consider things such as regional diction and geographic elements. • What words do people use in certain areas? • Are they different for the same products? Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  6. 6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • For example, in England, people use the word mobile whilst in the USA consumers used the words cell phone to describe the same product. • A mobile phone company would not do very well targeting people in America using the keyword mobile. • There are many more factors that affect what words people use to search online. It can depend on their background. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  7. 7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • For example, for a website based on the research and testing of pharmaceuticals, their target audience are likely use specific scientific terms when searching. • Their search terms will differ greatly from those used by the general public to search for the same pharmaceuticals for personal medication purposes. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  8. 8. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • Ranking well on a results page for ‘restaurant’ is very difficult as there are a number of very high ranking websites already. • Other words such as ‘cafe’ and ‘eatery’, whilst still quite common on websites, are far less common than the word ‘restaurant.’ Using these less common keywords will make it a lot easier to influence the search engine rank of a restaurant website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  9. 9. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • Be specific e.g. An Italian restaurant based in Manchester does not need or want to appear in the search results for people all around the world who search ‘Italian Restaurant’. • If the restaurant had a more specific keyword phrase such as ‘Italian restaurant Deansgate Manchester’ they are more likely to hit their target audience. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  10. 10. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • There several useful tools that you can use to help you answer this question. • Google’s Adwords Keyword Traffic Estimator • Microsoft’s AdCentre Keyword Forecast Tool • Word Tracker, a basic Keyword Suggestion Tool • And finally Keyword Discovery, a basic Search Term Suggestion Tool. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  11. 11. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • These are just a few of the keyword research tools available online. • But beware, these tools only show projections and estimates so you should expect varying results between them. • Used together, these tools can help to provide a fairly good idea of what keywords a consumer is likely to use when searching for a particular website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  12. 12. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • When using search engine optimisation keywords, your aim is to maximise your content and make your website more search engine friendly. • You are also aiming to improve your ranking on search engine results pages. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  13. 13. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • Achieving Your Aims With Search Engine Optimisation Keywords – There are a few things that you can do to ensure that you are using keywords correctly and also achieve your aims; – Firstly, don’t just target a few keywords throughout your website. You should aim for around 2-5 per page that you are optimising. – Use a mix of broad and multi phrased keyword strings. – Some keywords are more competitive than others, so pick and target wisely. – Keyword phrases are what people use to search for. These could be one word, two or even an entire sentence. Make sure you are using a keyword phrase that is appropriate and relevant to your company. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  14. 14. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Search Engine Optimisation Keywords Explained • When forming a keyword phrase you must try to be as specific as possible. • For example, Italian Restaurant Deansgate Manchester instead of Italian Restaurant. • Specific phrases will have fewer search results as they’re more focused and less competitive. • Therefore, your site is more likely to score high on the search engine results pages using long tail search engine optimisation keywords. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  15. 15. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect With Us • Join Our LinkedIn Group – http://connectwisdom.com/linkedin • Become a Connect Wisdom Insider Member – http://connectwisdom.com/access • Free Digital Marketing Educational & Expert Webinars – http://connectwisdom.com/webinars Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars

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