Your SlideShare is downloading. ×
0
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Keyword Research Mistake – Targeting Keywords People Never Use
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Keyword Research Mistake – Targeting Keywords People Never Use

245

Published on

Keyword Research Mistake – targeting keywords people never use is a huge mistake which people tend to make when they do keyword research.

Keyword Research Mistake – targeting keywords people never use is a huge mistake which people tend to make when they do keyword research.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
245
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect Wisdom Keyword Research Mistake – Targeting Keywords People Never Use Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • One massive keyword research mistake is when people/companies want to optimize for keywords, which individuals are not even searching for. • This is because they have: – failed to do keyword research – used keywords which only they use and/or are familiar with, neglecting that the rest of the world don’t know. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • This is why I stress that keyword research is very crucial before starting optimizing a website. • The amount of time and effort it takes to optimize a website, is simply a shame when wasted on keywords, which visitors hardly/never enter into a search engine. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • As mentioned above, people may select keywords that they use within their own organization or personal vocabulary. • What they fail to understand is that people on the outside may be unfamiliar with these terms. • This is a form of myopia; they are so close to their products/services that they neglect the fact that the rest of the world may have another name of it. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • Another situation that people may fall victim to, is when they are approached by SEO firms promising to get them to number one on selected keywords. • What these SEO firms don’t tell you is that they purposely select keywords, which don’t have a lot of searches and competitions. • This way, they have no issues ranking websites at the top of search engines, hence the confident guarantee they provide. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • The trusting client approves the suggested keywords the SEO firm recommends, as the keywords sound good to them, not realizing that they will never receive any traffic nor bring any conversations. • If you are ever approached by an SEO firm and they claim guarantees, just say “no thank you”. Don’t get me wrong, not all SEO firms are bad and some do a fantastic job. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Keyword Research Mistake – Targeting Keywords People Never Use • If you do decide to use an SEO firm to do your search engine optimization, just make sure you ask them: – for the popularity of the keywords they are selecting – to test the keywords using pay per click marketing to get real performance data. • This will give you the ability to decide if the keywords are worth selecting to optimize your website for organic search listing. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 8. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect With Us • Join Our LinkedIn Group – http://connectwisdom.com/linkedin • Become a Connect Wisdom Insider Member – http://connectwisdom.com/access • Free Digital Marketing Educational & Expert Webinars – http://connectwisdom.com/webinars Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars

×