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How to Carry Out Keyword Research
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How to Carry Out Keyword Research

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This presentation explains how to carry out keyword research using different keyword tools.

This presentation explains how to carry out keyword research using different keyword tools.

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  • 1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect Wisdom How To Carry Out Keyword Research Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • Now that you know the importance of carrying out keyword research and how it can potentially lift your ranking on search engine results, you probably now want to know HOW to carry out a keyword research. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • First of all, you will need to make a list of words or phrases which you feel best fit the description of your product/service. • What are the keywords that your customers will most likely type into a search engine when looking for your product/service? • This is why it’s important that you put yourself in the customer’s position and really try to understand your target audience and their needs. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • Once you have a list of words, you should then test these using keyword tools such as: • Google AdWords • Keyword Discovery • WordStream • WordTracker • Market Samurai Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • These keyword tools will help you determine how active the words in your list are and will assist you in choosing the word or phrase which is more likely to optimize the content of your website. • It takes time to get used to using them, but make sure you take your time. • It’s quite interesting finding out what people search for, which words and in what order. • They are valuable tools that should not be underestimated so take advantage of them! Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • Competition is also something you need to bear in mind when carrying out a keyword research. • What we mean by that is the competition that is accompanied by each of the words/phrases you’re basing your research on. • You may find that one of the words/phrases has a lot of searches per month, but there also can be a lot of competition for that word. • Remember, you’re not the only person/business that’s using these words/phrases. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • You should aim to use the words that carry a medium to low competition, especially if your website/domain name is fairly new. • Using highly competitive words means that your website has a lower chance of getting a good ranking in search engine results meaning potential customers are less likely to come across your website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 8. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • Once you’ve decided which keywords are more likely to drive the most traffic (based on your research), you can then start populating the content of your website. Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 9. Connect Wisdom – Digital Marketing and Social Media Insights & Tools How To Carry Out Keyword Research • There is a lot more to it than merely what’s stated above, but this will definitely help you get things started. • Enjoy having a go at using the keyword tools and make the most of them! Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars
  • 10. Connect Wisdom – Digital Marketing and Social Media Insights & Tools Connect With Us • Join Our LinkedIn Group – http://connectwisdom.com/linkedin • Become a Connect Wisdom Insider Member – http://connectwisdom.com/access • Free Digital Marketing Educational & Expert Webinars – http://connectwisdom.com/webinars Join Our LinkedIn Group Become a Connect Wisdom Insider Member Free Digital Marketing Educational & Expert Webinars http://connectwisdom.com/linkedin http://connectwisdom.com/access http://connectwisdom.com/webinars