New and Not So New Social Media Channels
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New and Not So New Social Media Channels

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2012 Social Media for Nonprofits Conference breakout session featuring Kim Mahan with IntelliGraph

2012 Social Media for Nonprofits Conference breakout session featuring Kim Mahan with IntelliGraph

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New and Not So New Social Media Channels New and Not So New Social Media Channels Presentation Transcript

  • New and Not So New Channels ConnectVA Social Media for Nonprofits Conference December 6, 2012 Kim Mahan Founder, Maxx Potential Co-Founder, IntelliGraph @kimmahan
  • New(er) Kids on the Block Who are they for? What do they do? Do I need to be managing these too?!?
  • US Usage Data View slide
  • Evaluation FrameworkThe basicsPrimary audience and usageBest practicesBest kept secret/killer use case View slide
  • Foursquare BasicsFounded 2007, still private w/ IPO intentionsSocial network that let’s you ‘Check-in’ and share yourlocation with others in your networkLike Facebook ‘Check In’ with a game layerUsers can search a directory of businesses nearby or addnew locations to the poolBusinesses can offer specials to users that check-in, orspecial ‘badges’ that people can earnUsers can see other users that have checked in, and leavetips for other usersEasy sharing to Facebook and Twitter
  • InterfaceMobile Web
  • AudienceFrom Foursquare (last updated September, 2012): 25 million people worldwide Over 3 billion check-ins Over a million businesses using the Merchant Platform 100+ employees in NY (HQ), San Francisco, and LondonFrom Factbrowser: Higher daily usage among Hispanics 60% of users are male 41% are between the ages of 25 and 34 80% of active users have made a decision based on a tip
  • Best Practiceshttp://business.foursquare.com Claim your business (free) Share updates/photos (free) Offer specials, or get a window cling (free) Access analytics about check-ins (free) Advertising or offer custom badges (NOT free)
  • Best Kept Secrets/Killer AppsTheir API’s‘Explore’ section is a great city guide…explore RVA!
  • Google Plus BasicsLaunched by Google in June 2011Similar functionality to Facebook, plus integrationwith other Google tools, like Gmail and G-chatOne-directional ‘Follow’ allowedConcept of ‘Circles’ for easy grouping of audiencesData incorporated into search relevancy algorithms
  • Interface
  • AudienceFrom Google (last updated September, 2012): 400 million registered users 100 million active on a monthly basisFrom ReadWriteWeb: Early adopters of G+ have been mostly male, high concentration of engineers & developers (71.24%) The dominant age bracket (35%) is between 25 and 34 Amount of time spent is *significantly* lower than on other services like Facebook and Twitter There is higher usage while at work than at home (consider posting during the day)
  • Best Practiceshttp://www.google.com/+/business/ Set up your brand page Think of it more like Twitter than Facebook Use good SEO techniques: names, places and keywords, and Bold your headlines and any keyword phrases to add SEO value (use *) Ask questions; great platform for dialogue and interaction
  • Best Kept Secrets/Killer AppsHangouts!!Powerful and *free* videoconferencing capability
  • Instagram BasicsFounded October 2010, sold to Facebook for$1BILLION in September 2012Photo-sharing network that let you easily applycreative filters and effects to photosStarted as iOS-only, added Android in Spring 2012Open API has fostered many add-ons and viewer apps(ex: Pinstagram, Webstagram, Statigram, Photoflow)Easy sharing to Flickr, Facebook and TwitterCommon to use hashtags, like twitter
  • Interface
  • AudienceFrom Instagram (last updated July, 2012): More than 100 million photos have been uploaded 35+Million accounts have been createdFrom Pew Research: Skewed heavily toward a younger (under 30) crowd Extremely popular among college students Usage is very difficult to measure through traditional means like Alexa, because there are so many interfaces, and the overlap with Facebook & Twitter
  • Best Practiceshttp://business.instagram.com Business pages have been available for just over a month Custom URLs http://instagram.com/businessname Badges program for promoting from other sites
  • Best Kept Secrets/Killer AppsThe Weekend Hashtag ProjectAwesome art, great way to be promoted
  • Pinterest BasicsFounded March 2010, still privateA social network that functions as a “virtual pinboard”Ability to follow individual boards or people, and toreshare content to your own feed and followersUsers can choose “Pin It” from within their browser andadd pictures, along with a link, to their boardsMuch of what is shared is product photos“Visual crack” – major user interface innovation
  • Interface
  • AudienceFrom Pinterest (sort of :) Reports vary: From 70% to as high as 90% are women Much broader age range: 25 – 54 20MM+ registered, 4MM+ Unique visits per day Above average income, interests are highly skewed toward fashion, food, home decor and crafts
  • Best Practiceshttp://business.pinterest.com Great case studies available online (Allrecipes, Etsy, Jetsetter) Build your profile, custom URL pinterest.com/business Providing useful boards is key to driving interaction
  • Best Kept Secrets/Killer AppsPin It to Win It! Promotions
  • Honorable MentionsAlso worth your time: Other Questions???