Managing Your Rich Media Content
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Managing Your Rich Media Content

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ConnectVA 2013 Social Media for Nonprofits Conference breakout session with Greg Hofbauer of GroundWorks Design. A crash course in organizing, editing, and publishing rich media content (images, ...

ConnectVA 2013 Social Media for Nonprofits Conference breakout session with Greg Hofbauer of GroundWorks Design. A crash course in organizing, editing, and publishing rich media content (images, videos, audio), this session will look at some of today's low or no cost online tools that help your team effectively manage your content and use it to create engaging digital stories for your social media campaigns.

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    Managing Your Rich Media Content Managing Your Rich Media Content Presentation Transcript

    • MANAGING YOUR RICH MEDIA CONTENT Greg Hofbauer December 5th, 2013 Twitter: @ghofbauer greg@layingthegroundwork.co m
    • Why is this important? • Streamline your process and save you time. • Make the most of your content and produce better results. • Enable more people involved in the creative process.
    • The Basic Process CAPTURE STORE EDIT ASSEMBLE TODAY‟S FOCUS SHARE
    • STORE: Saving files in the cloud  Storing your files in the cloud has many advantages including:  Files are centrally located and easy to find  Files are safe and secure, with backups and version history  Capturing and storing files from Smartphones becomes much simpler.  PLUS, hosting your files in the cloud encourages collaboration.
    • Dropbox  Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere.   Dropbox makes sharing so easy.    This means that any file you save to your Dropbox will automatically save to all your computers, phones and even the Dropbox website. Invite your friends, family and teammates to any folder in your Dropbox, and it'll be as if you saved that folder straight to their computers. You can send people links to specific files in your Dropbox too. This makes Dropbox perfect for team projects, sharing party photos with friends, or recording your band's new album. Dropbox keeps your files safe.  Even if your computer has a meltdown, your stuff is always safe in Dropbox and can be restored in a snap
    • Google Drive       Much like Dropbox… With Google Drive, you can store all your files in one place, so you can access them from anywhere and share them with others Upload files to Google Drive directly from your Android or iOS device Share any file with your contacts Access files others have shared with you on Google Drive Files can automatically sync with your computer, allowing easy access via a typical file folder view. http://drive.google.com
    • EDIT: Touching up photos  MANY choices of photo editing software 50+ apps for editing on a smartphone  A wide range of downloadable programs from Photoshop to Paint  An even wider range of online editors and effect generators (think Instagram filters)    It is always best to edit photos using a computer vs. on a smartphone. Tablets are ok too but are generally more complex to access/save files.
    • Pixlr Express FEATURES   Easily crop, resize, and rotate images. „Auto Fix‟ photos for a one-click fix to balance out colors, adjusting for dark photos and poor lighting conditions.  Remove red-eye and whiten teeth with simple tools.  Use effects to add drama, sparkle, or a other looks.  Adjust contrast, brighten, or focus on one color with a color splash.  Use Favorites to keep track of your favorite effects and overlays. Plus, create multiple photo collages in seco
    • ASSEMBLE: Bringing it all together  VIDEOS    Take photos or small video clips and turn them into a polished and engaging “full-length” video A wide range of downloadable programs from iMovie to Adobe Premiere An even wider range of online editors, though a select few have risen to the top:    YouTube Editor Animoto (create videos from photos and clips) INTERACTIVE STORYBOARDS  Narrable.com uses photos to create an interactive collage and add audio commentary to each photo.
    • YouTube Video Editor FEATURES  Combine videos  Add music  Trim clips  Insert transitions  Rotate clips  Stabilize clips  Add text effects www.youtube.com/editor
    • YouTube Nonprofit Program YouTube wants to help you activate your cause, tell a compelling story, and launch an effective campaign using video. Benefits of joining
    • Animoto Video Creator     Animoto is a very simple to use video production tool Bring together video clips, photos, text, music and create a professional looking video Import content from Dropbox or upload from your computer Includes a range of existing templates that you can simply drag-and-drop your content into www.animoto.com
    • Animoto: Causes How can Animoto help promote your cause?  Automated, professional video   Drive traffic and donations   Use Animoto videos to convey a message with the right balance of information and emotional connection. Embrace the like-minded   Engage your audience with video, on your site and elsewhere. Spread your message to users on social networking sites and capitalize on the power of social networks. Fundraise through video  Raise money by reselling DVDs of Animoto videos, or kick off events with big screen projections for powerful, emotional messages. http://www.animoto.com/cause
    • Narrable Creator   Narrable is a storytelling platform for the images and voices that matter. Narrable combines images and narration to tell a compelling story via an online interactive collage. www.narrable.com Example Story
    • SCENARIOS • • • • • • #1: Photo + Camera #2: Photo + Smartphone #3: Video + Camera #4: Video + Smartphone #5: Animoto + Camera #6: Narrable + Smartphone
    • Scenario #1: Photo + Camera Capture photo(s) from camera and publish as is on social media channels Save photo(s) from the camera to your computer (via cord or memory card) and place them into the Dropbox or Google Drive folder on your computer. Edit photo(s) using Pixlr.com/express 1. 2. 1. 2. 3. 4. 3. Launch above website Open photo from your computer using the “Browse” option on Pixlr (note: photo should be in your Dropbox or Google Drive folder) Apply edits and get creative! Save to same or different Dropbox or Google Drive folder on your computer Publish photo(s) to social media channels using a computer and your typical publishing process Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this
    • Scenario #2: Photo + Smartphone Capture photo(s) from smartphone and publish as is on social media channels 1. Share/Save photo(s) from the smartphone to a folder in your Dropbox or Google Drive account   2. Edit photo(s) from your computer using Pixlr.com/express  3. These files will be initially saved in the cloud. They will then automatically „sync‟ (download) to your Dropbox or Google Drive folder on your computer. See Scenario #1, Step 2 for details. Publish photo(s) to social media channels using a computer and your typical publishing process Note: Storing photo(s) in Dropbox or Google Drive is required.
    • Scenario #3: Video + Camera Capture video from camera and publish as is on social media channels 1. 2. 3. 4.  Save the video from the camera to your computer (via cord or memory card) and place it into the Dropbox or Google Drive folder on your computer. Upload to your organization‟s Youtube.com channel. Edit the video using YouTube‟s built-in tools such as stabilization, cropping, and more. Publish a link to the YouTube video to social media channels using a computer and your typical publishing process Even better: After publishing to YouTube, embed the Youtube video on a blog or webpage and publish a link to that webpage.  This approach drives more traffic directly to your website instead of to YouTube. Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this
    • Scenario #4: Video + Smartphone Capture video from smartphone and publish as is on social media channels 1. Share/Save the video from the smartphone to a folder in your Dropbox or Google Drive account    2. 3.  This file will be initially saved in the cloud. It will then automatically „sync‟ (download) to your Dropbox or Google Drive folder on your computer. It may be best to sync video when you have a WiFi connection, depending on the size (length x quality) of the video Upload to your organization‟s Youtube.com channel. Publish a link to the YouTube video to social media channels using a computer and your typical publishing process Even better: After publishing to YouTube, embed the Youtube video on a blog or webpage and publish a link to that webpage.  This approach drives more traffic directly to your website instead of to YouTube. Note: Storing photo(s) in Dropbox or Google Drive is required.
    • Scenario #5: Animoto + Camera Capture photos/videos from camera, assemble an Animoto video, and publish on social media channels Save the photos/video from the camera to your computer (via cord or memory card) and place it into the Dropbox or Google Drive folder on your computer. Edit photo(s) from your computer using Pixlr.com/express Assemble a new video montage using Animoto.com on your computer. 1. 2. 3. Open the above website, register if necessary, and begin by creating a new video. If using Dropbox, import files directly to Animoto using their import wizard. If using Google Drive, upload the files to Animoto from your computer (files will be located in your Google Drive folder on your computer) Pick a theme, arrange and organize clips, add text and transitions, select music, and most of all BE CREATIVE! Save and „Produce‟ the video. Keeping Animoto open, in another browser window log into your organization‟s YouTube account. Switch back to Animoto and Export/Publish the montage video to YouTube. 1. 2. 3. 4. 5. 6. 7. 4.  Publish a link to the YouTube video to social media channels using a computer and your typical publishing process Even better: After publishing to YouTube, embed the Youtube video on a blog or webpage and publish a link to that webpage.  This approach drives more traffic directly to your website instead of to YouTube. Note: Storing photo(s) in Dropbox or Google Drive is optional but recommended in this
    • Scenario #6: Narrable + Smartphone Capture photos/audio from phone, assemble a Narrable story, and publish on social media channels Share/Save the photos from the smartphone to a folder in your Dropbox or Google Drive account Edit photos from your computer using Pixlr.com/express as necessary Assemble a new Narrable.com story on your computer. 1. 2. 3. Open the above website, register if necessary, and begin by creating a new Narrable. Upload the photos to Narrable from your computer (files will be located in your Dropbox or Google Drive folder on your computer) Arrange and organize clips, resizing as desired. Add audio commentary to some or all the photos by either recording from your computer or have Narrable call your phone to record. COLLABORATE: Invite others to add their commentary to a specific image. 1. 2. 3. 4. 5.  4.  Must have Group Narrable upgrade (contact greg@layingthegroundwork.com to get this setup for FREE) Publish a link to the Narrable to social media channels using a computer and your typical publishing process Even better: Embed the Narrable story player on a blog or webpage and publish a link to that webpage.  This approach drives more traffic directly to your website instead of to YouTube. Note: Storing photo(s) in Dropbox or Google Drive is required.
    • Q&A
    • APPENDIX • • • The Golden Rules of Storytelling 7 Elements of Digital Storytelling Additional Resources
    • The Golden Rules Keep it short • Powerful stories are often under 2 minutes long. The effort you put into keeping it short will go a long way in helping you focus your message Keep it simple • Try to focus on one main topic (an event, one person's story , a lesson, a testimonial). It's easier to get excited about a video that is focused. Be genuine • Viewers want to connect with the work that your organization is doing. Focus on content that is compelling rather than what's cool Keep it fluid • Beginning-Middle-End: Catch the audience at the beginning and explain what is happening, build emotion in the middle, and come to some sort of resolution at the end Keep it moving Keep it interesting • Video and photos show the story but don‟t forget the importance of audio. Audio adds emotion. • Wide shots - establishes the scene • Medium shot - gives more intimacy • Close-up - for emotion and direct connection
    • 7 Elements of Digital Storytelling Point of View  What is the main point of the story and what is the perspective of the author? A Dramatic Question  A key question that keeps the viewer's attention and will be answered by the end of the story. Emotional Content  Serious issues that come alive in a personal and powerful way and connects the story to the audience. The Gift of Your Voice  A way to personalize the story to help the audience understand the context. The Power of the Soundtrack  Music or other sounds that support and embellish the storyline. Economy  Using just enough content to tell the story without overloading the viewer. Pacing  The rhythm of the story and how slowly or quickly it progresses. Source: The Center for Digital Storytelling (http://www.storycenter.org/)
    • Additional Resources  GroundWork Design   Vimeo's Video School   A YouTube playlist of short videos about making videos. How to Create a Digital Story   This slide deck from See3 Communications covers how to approach video, making a plan, the different types of video storytelling, and four things you can do right now to get started. See slides 12 and 13 for important questions to ask before making your video. See3's Guide to Online Video   Learn how to make better videos through lessons, tutorials, and sage advice Video Storytelling for Nonprofits   Technology consulting and development firm specialize in Virtual experience and digital storytelling Includes the recorded webinar, powerpoint, a storyboarding worksheet, and a video release form. See also Tools for Digital Storytelling, or check out more of TechSoup's storytelling webinars under the "Outreach and Marketing" category. How Nonprofits Can Use Video to Fundraise