Your SlideShare is downloading. ×
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Basics & Refresher Clinic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Basics & Refresher Clinic

264

Published on

ConnectVA 2013 Social Media for Nonprofits Conference Optional Basics & Refresher Clinic by Jeanine Guidry, Arts in the Alley. Designed for individuals and organizations new to social media, or in …

ConnectVA 2013 Social Media for Nonprofits Conference Optional Basics & Refresher Clinic by Jeanine Guidry, Arts in the Alley. Designed for individuals and organizations new to social media, or in need of a refresher, this basics clinic will get you up-to-speed with a solid foundation in the big social media platforms.

Published in: Social Media, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
264
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Make it easy!!! Demo this widget.
  • Transcript

    • 1. USING SOCIAL MEDIA IN YOUR NONPROFIT Jeanine D. Guidry Executive Director, Arts in the Alley Social media consultant @artsinthealley www.richmondartsinthealley.com
    • 2. Our Focus Today • Overview and Comparison • Blogs/Tumblr • Facebook • Twitter • Visuals: YouTube, Instagram, Vine • Crowdfunding @artsinthealley www.richmondartsinthealley.com
    • 3. BASICS: Tagging • Hashtags = # • Sometimes just called “tags” • Used on Twitter, Instagram, Facebook, Tumblr, Pinterest • File labels • To make information easier to find • Participate in discussions • Narrow down the posts to read/track/consider @artsinthealley www.richmondartsinthealley.com
    • 4. Blogs/Tumblr • Original Part of Web 2.0 • Shortened form of “web log” • Fast to update, requires little to no html knowledge • Popular platforms: wordpress and blogspot • Tumblr is an excellent option @artsinthealley www.richmondartsinthealley.com
    • 5. Using Tumblr as your blog Easy input for seven types of content: text, photo, quote, link, chat, audio, video. @artsinthealley www.richmondartsinthealley.com
    • 6. What makes a good blog? • Compelling images and videos • Links to other social media • Minimum post of 1 per week • Interactive in creating a community • DON’T turn off comments • DO respond to comments @artsinthealley www.richmondartsinthealley.com
    • 7. Facebook Basics • Personal profiles - Never private, even if it is • Groups - great for coordinating efforts, communities • Pages - profiles for organizations, businesses, music educators, schools, nonprofits, etc. @artsinthealley www.richmondartsinthealley.com
    • 8. Facebook Best Practices • Conversations: talk to people • Post regularly • ALWAYS respond (well, almost…) • NEVER remove (well, almost…) • Use photos • Post information, not just marketing • Post calls to action instead of fundraising appeals • Fall back posts: inspirational quotes and facts, polls, Instagram photos, Vine videos @artsinthealley www.richmondartsinthealley.com
    • 9. Facebook goals: “likes” and comments Do this To accomplish this Use “call to action” status updates Get more “likes” Use “community-building” status updates Get more “likes” Use “call to action” status updates Get more comments Use “community-building” status updates Get more comments “Call to action” status updates: soliciting the public’s help in specific lobbying, advocacy, or volunteering efforts “Community-building” status updates: promoting interactivity and dialogue @artsinthealley www.richmondartsinthealley.com
    • 10. Twitter: Basics • 140 characters (120, really) • Tools: • # (hash tag) a way to organize information • @ - direct reply or mention • RT retweet - posting someone else’s message again • DM Direct Message - sending a private message • Tiny.url or bit.ly - url shorteners - a way to condense web addresses and monitor click rates @artsinthealley www.richmondartsinthealley.com
    • 11. Twitter: Best Practices • Create a user-friendly Twitter handle (@you) • Add a photo • Find people you already know • Find people in your area (#RVA, #NYC) • Find organizations in your field • Get a desktop or mobile client: Hootsuite • Add Twitter handle to all your signatures/sites/cards • Read the bio of those who follow you • LISTEN @artsinthealley www.richmondartsinthealley.com
    • 12. Twitter goal: retweeting (& favoriting) Do this To accomplish this Focus on others: use external mentions and links Tweets will be retweeted more frequently Use more complex tweets (hashtags, mentions, links) Tweets will be retweeted and favorited more Use more public education than marketing tweets Tweets will be retweeted and favorited more Use more call to action than fundraising tweets Tweets will be retweeted and favorited more Use photos instead of videos Tweets will be retweeted more Tweet more on weekends Tweets will be retweeted and favorited more Use a dedicated campaign hashtag Tweets will be retweeted more @artsinthealley www.richmondartsinthealley.com
    • 13. Twitter goal: conversation Do this To accomplish this Keep tweets simple and short – few or no hashtags, mentions, links, or multimedia Engage in conversation Ask questions and use direct replies Engage in conversation Thank stakeholders for their input, retweets, mentions, and actions Engage in conversation Ask stakeholders to retweet your tweets Engage in conversation @artsinthealley www.richmondartsinthealley.com
    • 14. What We Can Learn From Large Nonprofits’ Use of Twitter @charitywater (use of images) @American_Heart (providing info) @LIVESTRONG (personal connections) @RedCross (public service) @artsinthealley www.richmondartsinthealley.com
    • 15. What makes a good tweet? • Participate in conversations: ask questions and respond • Use direct replies • Use hashtags • RT other tweets • Builds up the community • Provides/shares information • Uses photos • Inspirational quotes • BUT: there is no one-size-fits-all @artsinthealley www.richmondartsinthealley.com
    • 16. Bravo. • Via @LIVESTRONG: @coachkirkham We offer lots of info on • • • • palliative care for end of life/ terminal. Call or email. 1-855-220-7777 or http://bit.ly/lsform Via @LIVESTRONG: Tech is helping people monitor #cancer pain. Rate your levels w/ an app: http://bit.ly/Oy5DAi (Via @xeni) Via @RedCross: We have lots of shelters open offering you relief from the heat. web: http://bit.ly/aiVTx8 app: http://bit.ly/htG06O Via @hrw: Why are the #Bahrain police tossing stungrenades at journalists covering protests? http://bit.ly/NCZ6Qa #pressfreedom Via @worldvision: @Krystalsbuble good question - at the link in the original tweet, click on the "Apply Online" button at the top. Thanks! @artsinthealley www.richmondartsinthealley.com
    • 17. What makes a bad tweet? • Only promote your own events • Automatic posts from Facebook • Too personal • Plain inappropriate • Lack relevance • Forget to turn off auto-tweet • Talking at people @artsinthealley www.richmondartsinthealley.com
    • 18. Ouch. • Via @KennethCole: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC @artsinthealley www.richmondartsinthealley.com
    • 19. Visuals: YouTube • Video an activity that captures the spirit of your nonprofit • Provide links • Use slideshows with music if video footage is scarce @artsinthealley www.richmondartsinthealley.com
    • 20. YouTube – simple slideshow @artsinthealley www.richmondartsinthealley.com
    • 21. Visuals: Instagram • Easy way to include visuals • Simple posting to Facebook, Twitter, Tumblr • Create two accounts • Use hashtags • Arts in the Alley Instagram @artsinthealley www.richmondartsinthealley.com
    • 22. Visuals: Vine (or Instagram video) • 6 second videos • Smartphone • Quick • Easy • IDEAS: - Storytelling - Quick how-to video - Show off your personality - Show direct results - Say thank you to donors • A few examples @artsinthealley www.richmondartsinthealley.com
    • 23. Making Twitter Easier to Use: Hootsuite @artsinthealley www.richmondartsinthealley.com
    • 24. Using Hootsuite (or Tweetdeck) • Don’t overuse the scheduling feature • Be sure you can pause or cancel your messages at a moment's notice • Create streams for hashtags and keywords • DON’T shorten your links through their tools – use bit.ly instead @artsinthealley www.richmondartsinthealley.com
    • 25. Social Media Case Studies • Lewis Ginter • HealthyLove Campaign • Amnesty International • Unicef: many platforms, and: use your website! • Malaria No More: partnerships • BP: this is why you SHOULD be on Twitter @artsinthealley www.richmondartsinthealley.com
    • 26. Raising $$: Crowdfunding • Indiegogo (Jeanine LIKES this one ) • Kickstarter (no guaranteed payout) • Gofundme (no Paypal) • Crowdrise • YouCaring Each has different characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/ @artsinthealley www.richmondartsinthealley.com
    • 27. Want to chat? Find me! • Jeanine D. Guidry • jeanine@richmondartsinthealley.com • jeanineguidry@mac.com • Facebook: artsinthealley • Twitter: @artsinthealley • Instagram: artsinthealley @artsinthealley www.richmondartsinthealley.com

    ×