The Wild, Wild World of Web 2.0 SOCIAL MEDIA Prepared by Connect Social Media www.ConnectSocialMedia.com

The Wild, Wild World of Web 2.0 SOCIAL MEDIA

Prepared by

Connect Social Media

www.ConnectSocialMedia.com

The Wild, Wild World of Web 2.0 SOCIAL MEDIA CBS fires all their producers, news anchors, actors, scriptwriters, throws open its doors… … and tells anyone they are welcome to come in and shoot their own programs… ..and then lets them broadcast those programs on its networks free too. Still have to: Tell people what channel you’re on When the show airs And have interesting content But even that wouldn’t allow viewers to take part in the program – and that’s one of the keys to understanding Social Media.

CBS fires all their producers, news anchors, actors, scriptwriters, throws open its doors…

… and tells anyone they are welcome to come in and shoot their own programs…

..and then lets them broadcast those programs on its networks free too.

Still have to:

Tell people what channel you’re on

When the show airs

And have interesting content

But even that wouldn’t allow viewers to take part in the program – and that’s one of the keys to understanding Social Media.

The Wild, Wild World of Web 2.0 SOCIAL MEDIA Moving from “publication” to “participation” Content >>> Conversations >>> Community Community >>> Connections >>> Brand Loyalty and Commitment Many powerful platforms with high Google PageRank Attracting targeted traffic

Moving from “publication” to “participation”

Content >>> Conversations >>> Community

Community >>> Connections >>> Brand Loyalty and Commitment

Many powerful platforms with high Google PageRank

Attracting targeted traffic

The World of Web 2.0 – SOCIAL MEDIA

Social Media Platform #1 Social Profile Sites SOCIAL PROFILE SITES Facebook (+57% in 2008) 60MM active users Half of users return every day 65 billion page views each month High income and education demographic MySpace (+10%) 110MM visit at least once/month 8 million images uploaded daily 10 billion “friend” relationships LinkedIn 6MM uniques per month Grew +117% in 2008

SOCIAL PROFILE SITES

Facebook (+57% in 2008)

60MM active users

Half of users return every day

65 billion page views each month

High income and education demographic

MySpace (+10%)

110MM visit at least once/month

8 million images uploaded daily

10 billion “friend” relationships

LinkedIn

6MM uniques per month

Grew +117% in 2008

Social Media Platform #2 Social Bookmarking and News SOCIAL BOOKMARKING AND NEWS SITES (135+) Digg 30MM unique visitors/month News rather than bookmarking StumbleUpon 3MM uniques Bookmarking Newsvine, Reddit and Mixx News leaders (Newsvine embedded @ MSNBC) Delicious, Furl, Diigo Delicious purchased by Yahoo

SOCIAL BOOKMARKING AND NEWS SITES (135+)

Digg

30MM unique visitors/month

News rather than bookmarking

StumbleUpon

3MM uniques

Bookmarking

Newsvine, Reddit and Mixx

News leaders (Newsvine embedded @ MSNBC)

Delicious, Furl, Diigo

Delicious purchased by Yahoo

Social Media Platform #3 Video Sharing Sites VIDEO SHARING SITES (160+) YouTube 70MM unique visitors/month Owned by Google Search optimize inside YT and for external search engines Revver Yahoo Video MetaCafe Vimeo Veoh

VIDEO SHARING SITES (160+)

YouTube

70MM unique visitors/month

Owned by Google

Search optimize inside YT and for external search engines

Revver

Yahoo Video

MetaCafe

Vimeo

Veoh

Social Media Platform #4 Blogs and Microsites BLOGS AND MICROSITES Wordpress Optimized for search RSS-friendly Large footprint in short time period Squidoo A great introduction page for product/service RSS-friendly Video-friendly Bookmark-friendly Technorati Blox indexer, tracks more than 100MM blogs

BLOGS AND MICROSITES

Wordpress

Optimized for search

RSS-friendly

Large footprint in short time period

Squidoo

A great introduction page for product/service

RSS-friendly

Video-friendly

Bookmark-friendly

Technorati

Blox indexer, tracks more than 100MM blogs

Social Media Platform #5 Lifestreamers/Microblogs LIFESTREAMERS/MICROBLOGS Twitter 3MM+ messages daily between 1MM users 4MM Twitterers Massively underused To join Top 10% you only need 80 followers Largest age demo is 35-44 (25%) Stable Career demo (14%) Young Cosmopolitans (12%) – 40+ and $250k Users: Red Cross (communicate abt local disasters); Whole Foods, etc Plurk Twitter wannabe friendfeed Content aggregator, Google-friendly

LIFESTREAMERS/MICROBLOGS

Twitter

3MM+ messages daily between 1MM users

4MM Twitterers

Massively underused

To join Top 10% you only need 80 followers

Largest age demo is 35-44 (25%)

Stable Career demo (14%)

Young Cosmopolitans (12%) – 40+ and $250k

Users: Red Cross (communicate abt local disasters); Whole Foods, etc

Plurk

Twitter wannabe

friendfeed

Content aggregator, Google-friendly

The World of Web 2.0 – SOCIAL MEDIA

Linking It All Together

Contact Us for a Free Consultation We can help you grow your business using Social Media platforms CONNECT SOCIAL MEDIA www.ConnectSocialMedia.com

We can help you grow your business using Social Media platforms

CONNECT SOCIAL MEDIA

www.ConnectSocialMedia.com