Connect Social Media - The World of Social Media Platforms and Web 2.0

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Connect Social Media - The World of Social Media Platforms and Web 2.0 - Presentation Transcript

    • The Wild, Wild World of Web 2.0 SOCIAL MEDIA
    • Prepared by
    • Connect Social Media
    • www.ConnectSocialMedia.com
  1. The Wild, Wild World of Web 2.0 SOCIAL MEDIA
    • CBS fires all their producers, news anchors, actors, scriptwriters, throws open its doors…
    • … and tells anyone they are welcome to come in and shoot their own programs…
    • ..and then lets them broadcast those programs on its networks free too.
    • Still have to:
      • Tell people what channel you’re on
      • When the show airs
      • And have interesting content
    • But even that wouldn’t allow viewers to take part in the program – and that’s one of the keys to understanding Social Media.
  2. The Wild, Wild World of Web 2.0 SOCIAL MEDIA
    • Moving from “publication” to “participation”
    • Content >>> Conversations >>> Community
    • Community >>> Connections >>> Brand Loyalty and Commitment
    • Many powerful platforms with high Google PageRank
    • Attracting targeted traffic
  3. The World of Web 2.0 – SOCIAL MEDIA
  4. Social Media Platform #1 Social Profile Sites
    • SOCIAL PROFILE SITES
      • Facebook (+57% in 2008)
        • 60MM active users
        • Half of users return every day
        • 65 billion page views each month
        • High income and education demographic
      • MySpace (+10%)
        • 110MM visit at least once/month
        • 8 million images uploaded daily
        • 10 billion “friend” relationships
      • LinkedIn
        • 6MM uniques per month
        • Grew +117% in 2008
  5. Social Media Platform #2 Social Bookmarking and News
    • SOCIAL BOOKMARKING AND NEWS SITES (135+)
      • Digg
        • 30MM unique visitors/month
        • News rather than bookmarking
      • StumbleUpon
        • 3MM uniques
        • Bookmarking
      • Newsvine, Reddit and Mixx
        • News leaders (Newsvine embedded @ MSNBC)
      • Delicious, Furl, Diigo
        • Delicious purchased by Yahoo
  6. Social Media Platform #3 Video Sharing Sites
    • VIDEO SHARING SITES (160+)
      • YouTube
        • 70MM unique visitors/month
        • Owned by Google
        • Search optimize inside YT and for external search engines
      • Revver
      • Yahoo Video
      • MetaCafe
      • Vimeo
      • Veoh
  7. Social Media Platform #4 Blogs and Microsites
    • BLOGS AND MICROSITES
      • Wordpress
        • Optimized for search
        • RSS-friendly
        • Large footprint in short time period
      • Squidoo
        • A great introduction page for product/service
        • RSS-friendly
        • Video-friendly
        • Bookmark-friendly
      • Technorati
        • Blox indexer, tracks more than 100MM blogs
  8. Social Media Platform #5 Lifestreamers/Microblogs
    • LIFESTREAMERS/MICROBLOGS
      • Twitter
        • 3MM+ messages daily between 1MM users
        • 4MM Twitterers
        • Massively underused
        • To join Top 10% you only need 80 followers
        • Largest age demo is 35-44 (25%)
        • Stable Career demo (14%)
        • Young Cosmopolitans (12%) – 40+ and $250k
        • Users: Red Cross (communicate abt local disasters); Whole Foods, etc
      • Plurk
        • Twitter wannabe
      • friendfeed
        • Content aggregator, Google-friendly
  9. The World of Web 2.0 – SOCIAL MEDIA
  10. Linking It All Together
  11. Contact Us for a Free Consultation
    • We can help you grow your business using Social Media platforms
    • CONNECT SOCIAL MEDIA
    • www.ConnectSocialMedia.com

+ Jim QuillenJim Quillen, 8 months ago

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