Eslovenia: Rutas Patrimoniales a través de Dolensa y Bela Krajina


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Presentación de Experiencias Internacionales:

Eslovenia "Rutas Patrimoniales a través de Dolensa y Bela Krajina"

Ponente: Marko Koscak, consultor independiente y miembro del equipo para el desarrollo turístico sostenible en la región de Dolenjska y Bela Krajina, Eslovenia

Dr. MARKO KOŠČAK is an independent consultant and owns his private consultancy “STUDIO MKA” (Marko Koscak & Associates).

Since 1996 he worked as Project Manger to the Heritage Trails partnership under the umbrella of the Chamber of Commerce in SE Slovenia.

He was and is involved in different activities in the field of Rural Development in Slovenia and abroad since 1986, when he started implementing Integrated Rural Development Projects on local-community level.

Since then he was a regular consultant with the Ministry of Agriculture, where employed from 1999 – 2001 as an Advisor to the Government in the Sector for Structural policy and Rural development. In last couple of years he works as an advisor to UNDP LoSD and sustainable tourism initiatives in S-E Balkan countries of Croatia, Serbia, Montenegro, Bosnia, Kosovo and Macedonia, as well as other EU countries.

Recently he worked also in Mongolia and China as well as many other projects including several on the EU and LEADER approach. He studied in Ljubljana, Birmingham (UK), Vienna (Austria) and in 1999 completed his PhD on the thesis »Transformation of Rural areas along the Slovene – Croatian border« at the Faculty of Arts – Department of Geography.

He is a founding member of the Slovenian Rural Development Network, which is part of the European Network »PREPARE«. His work experiences are primarily on Sustainable Community Development, Rural Tourism, Economic Diversification on farm, Sustainable Heritage Tourism, Regional Development, Cross-border Co-operation and Product Development.

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Eslovenia: Rutas Patrimoniales a través de Dolensa y Bela Krajina

  1. 1. HERITAGE TRAILS THROUGH DOLENJSKA AND BELA KRAJINA IN SLOVENIA – A CASE STUDY IN SUSTAINABLE RURAL PRODUCT FOR THE INTERNATIONAL MARKET dr. Marko Koščak, Studio MK&A Ltd., Former Manager D.B.K. Heritage Trail, Slovenia, member of team for DBK Regional Tourism Developmnet & International Consultant
  2. 2. Introduction <ul><li>Something about Slovenia and region of Dolenjska and Bela krajina </li></ul><ul><li>Integrated Rural Community Development Project </li></ul><ul><li>International Team Heritage Trail Consultancy </li></ul><ul><li>Stages of Commercial Product Adaptation & Implementation </li></ul><ul><li>Evaluation: Conclusions & Findings & Transnational Co-operation </li></ul>
  3. 3. Strategic position
  4. 4. Slovenia – some facts… <ul><li>Size of Slovenia : 20.273, of which 122 water </li></ul><ul><li>Population: cca 2 Mio </li></ul><ul><li>Ethnic groups: 83% Slovenians, rest former Yu republics and unspecified </li></ul><ul><li>Government type: Parliamentary republic </li></ul><ul><li>Capital: Ljubljana </li></ul><ul><li>Administrative division: State, no regions but statistical regions (12) and municipalities (cca 210) </li></ul><ul><li>Independence: 25 June 1991 (from Yugoslavia) </li></ul><ul><li>GDP per capita: 17.597 Eur (2010) </li></ul><ul><li>Economy: Electronic, Chemical and Car Industry as well as servicies </li></ul><ul><li>Unemployment rate: 10,7 % (ILO standards, end of 2010) </li></ul>
  5. 5. Slovenia – some facts… <ul><li>In Slovenia countryside occupies 93% of total area, there lives 60 % of all population </li></ul><ul><li>Large number of settlements, mainly very small (almost 6.000) </li></ul><ul><li>80% of all settlements are in hilly, mountainous and karst areas, there are just 40 % of people living there </li></ul><ul><li>86.467 European comparable agriculture holdings </li></ul><ul><li>Average size of farm with forests is 9,9 ha </li></ul><ul><li>Average size of agricultural land on farm 5,9 ha </li></ul><ul><li>80% of Slovenian areas are LFA </li></ul>
  6. 6. Rural Slovenia - institutional framework <ul><li>Ministry for Agriculture (Department for Rural Development) </li></ul><ul><li>Agency for Agricultural Markets and Rural Development </li></ul><ul><li>Agricultural-Forestry Chamber </li></ul><ul><li>Union of Co-operatives </li></ul><ul><li>Associations of Regional & Local Interests </li></ul>
  7. 7. Integrated Rural Community Development Programme <ul><li>The IRCDP ( CRPOV ) Programme of Integrated Rural development and other rural development projects over the last 15 years have shown that there is a need of formal and effective cooperation and networking between those who offer support and funding and those who actually carry out development projects. </li></ul>
  8. 8. Public-private development partnerships in rural Slovenia – LAG’s
  9. 9. Dolenjska and Bela krajina - introduction <ul><li>1 7 municipalities </li></ul><ul><li>Area of 1.689,3 km2 . </li></ul><ul><li>10 8 . 651 inhabitants </li></ul><ul><li>SHORT VIDEO </li></ul><ul><li>More info on: </li></ul>
  10. 10. Integrated Rural Community Development Projects <ul><li>CRPOV projects -Participatory planning process </li></ul>
  11. 11. Integrated Rural Community Development Projects <ul><li>Sustainable tourism development components </li></ul>
  12. 12. Integrated Rural Community Development Projects <ul><li>Economic diversification </li></ul>
  13. 13. Integrated Rural Community Development Projects <ul><li>Tourism products… </li></ul>
  14. 14. Integrated Rural Community Development Projects <ul><li>Wine trail... </li></ul>
  15. 15. International Team Heritage Trail Consultancy <ul><li>Inventarisation & Selection(Assessment) </li></ul>
  16. 34. International Team Heritage Trail Consultancy <ul><li>Tourist Product on a regional level –two models </li></ul>
  17. 35. FLOWER MODEL
  19. 37. International Team Heritage Trail Consultancy <ul><li>Regional Partnership of a 32 organisations (public, private and NGO sector) </li></ul>
  20. 38. MANAGEMENT STRUCTURE OF HT ASSOCIATION <ul><li>PARTNERSHIP of 32 partners </li></ul>MUNICIPALITIES LTO-s+TIC + TD CHAMBER OF AGRI/FORESTRY CHAMBER OF COMMERCE INST. FOR CULT/NAT PROTECTION TERME KRKA d.o.o. DBK TOURISM ASS.- NGO <ul><li>PARTNERS/PRIVATE SECTOR </li></ul><ul><li>- accommodation (B&B, inns, pensions, farms, …) </li></ul><ul><li>- restaurants/catering </li></ul><ul><li>artisans, craft, local producers </li></ul><ul><li>guides </li></ul>Tourist agency(ies) OTHER PARTNERS CO-OPERATION WITH: STB and ministries, Business Dev. centres, Reg. Dev. agencies, Other initiatives
  21. 39. International Team Heritage Trail Consultancy <ul><li>Involvement of Commercial partner – KOMPAS Novo mesto </li></ul>
  22. 41. Stages of Commercial Product Adaptation and Implementation <ul><li>New/adapted market research </li></ul><ul><li>New adjusted Heritage Trial model </li></ul>
  23. 42. Some statistics…
  24. 43. Structure of a package/day visit… Analysis shows that the main motiv for visit DBK is natural and cultural heritage (more than ¾). But the main income is on service and catering… To maintain and preserve cultural and natural heritage is of high importance for the future DBK Tourism product…
  25. 44. Conclusions & Findings <ul><li>Community based approach – tourism part of the economic mix </li></ul><ul><li>Heritage-resource based tourism development </li></ul><ul><li>Destination creates potential tourism-products </li></ul><ul><li>New t.p. – very difficult (takes time) to launch internationally </li></ul><ul><li>The Gateway – new product formulation </li></ul>
  26. 45. Conclusions & Findings – cont’d <ul><li>Continuity of personnel </li></ul><ul><li>Multiple stake-holders </li></ul><ul><li>Hopeful pointer to others </li></ul>
  27. 46. Follow-up… <ul><li>Dolenjska & Bela krajina as one of 14 tourist destinations in Slovenian tourism </li></ul>
  28. 47. Heritage trails… <ul><li>Destination </li></ul><ul><li>management : </li></ul><ul><li>Vi sion and r egional b rand </li></ul><ul><li>Key markets and </li></ul><ul><li>Organi sational stru c tur e- </li></ul><ul><li>partnership </li></ul>
  29. 48. <ul><li>Name, brand and logo of the region of Dolenjska and Bela krajina as tourism destination </li></ul>
  30. 49. <ul><li>One of the five products of the region’s tourism: HERITAGE TRAILS </li></ul>
  31. 51. <ul><li>Follow-up: REGIONAL THEMATIC ROUTES </li></ul><ul><li>walking, water, cycling, horse-back riding routes – visits to heritage assisted by IT support and mobile technology </li></ul>
  32. 55. <ul><li>RESULTS: </li></ul><ul><li>1395 km OF THEMATIC </li></ul><ul><li>ROUTES: </li></ul><ul><li>525 km cycling </li></ul><ul><li>454 km walking </li></ul><ul><li>314 km horse-back riding </li></ul><ul><li>112 km water </li></ul><ul><li>Information support: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>www.slovenia-heritage/urejevalnik </li></ul>
  33. 56. <ul><li>In the product 201 heritage sites: </li></ul><ul><li>63 sites of natural heritage </li></ul><ul><li>138 sites of cultural heritage </li></ul><ul><li>620 individuals on different tourist servicies: </li></ul><ul><li>118 different types of accomodation </li></ul><ul><li>199 catering servicies </li></ul><ul><li>498 other servicies (rent a byke/boat/horse, logistics, crafts, galeries, museums, local shops etc…) </li></ul>
  34. 57. Our logo and…: <ul><li>TOURISM – </li></ul><ul><li>YOUR EVERYDAY </li></ul><ul><li>LIFE IS SOMEONE </li></ul><ul><li>ELSE’S ADVENTURE </li></ul><ul><li>Loesje </li></ul>
  35. 60. <ul><li>Thank you for your attention </li></ul>