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Casos de ejemplo del impacto de Internet en campañas electorales
 

Casos de ejemplo del impacto de Internet en campañas electorales

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Ponencia de Nicholas Vanbremeersch. CEO de Spintank, en el II Congreso Internacional Ciudadanía Digital.

Ponencia de Nicholas Vanbremeersch. CEO de Spintank, en el II Congreso Internacional Ciudadanía Digital.

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    Casos de ejemplo del impacto de Internet en campañas electorales Casos de ejemplo del impacto de Internet en campañas electorales Presentation Transcript

    • the impact of the internet on electoral campaigns Avril 2011
    • I’m Nicolas Vanbremeersch2
    • 13
    • 4
    • 25
    • Innovation doesn’t lie in electoral campaigns At least, most of them6
    • Why ? - Conservatism of political parties - clash of organisations : network vs pyramid - lack of culture and skills - contempt of the web - Focus on tools7
    • 38
    • It is not about tools9
    • an ecosystem It is about a social space society forming a new changing public sphere the way it changing relations organizes10
    • time It is about opinion what is organization changing, and how trust you must news react11
    • 412
    • Benchmarking ? What people do.13
    • 514
    • Best political campaing ever (non electoral)15
    • #jeansarkozypartout16
    • Jean Sarkozy to take the head of EPAD News on Friday evening #jeansarkozypartout > ‘00.000s tweets Petition Satyrical videos Spontaneous meetups at la Défense No political leader. No management.17
    • This is a social space Laughing spreads the word and facilitates identification Facebook is about mass identification to a position or cause These signs of social movements have an effect on media They appear to be true18
    • 619
    • All campaings now have their social-web stuff I have a fan page, a blog, videos on youtube, launched a petition, I tweet, I built a social network, … Still, this doesn’t work20
    • #6 video – all time - for Parti socialiste21
    • Political parties remain boring22
    • They have a hard time capturing attention23
    • This is a fight for attention Campaigning is about getting in the heads of people Getting in the head of people is entering their facebook streams24
    • Entering facebook streams is unleashing social viruses A new langage : Conviction Data Laugh Visual > social25
    • 5 questions to get your message heard Am I interesting ? Can this piece catch attention ? Is it facebookable ? What can people do with their friends with this ? Is it engaging ?26
    • Adapt to social phenomena27
    • Adapt to social phenomena28
    • 29
    • 730
    • organizing31
    • The web offers mass organizing and self coordination32
    • Political campaigns still have a hard time mass organizing It is perceived as a threat33
    • It is not about « creating a social network » 500K€34
    • It is about fostering participation in a new way Open Social Useful Engaging Rewarding35
    • It is about being realistic Small groups Strong animation Reactivity36
    • European elections – Michel Barnier Turning a supposed technocrat into a positive leader ?37
    • European elections – Michel Barnier 20K social network + blog 20.000 activist base in local and thematic groups 30 leaders, coming from the base 3500 discussions launched 20 initiatives came from the base and were implemented 1 really succeeded38
    • European elections – Michel Barnier No door to door : failed Team : 2 ppl full time one community engagement Budget : nothing on technique, everything on community and content39
    • Get out to vote video Made by people, with people. 500 inside x 130 FB contacts x … 300.000 views in 2 days40
    • 1st score nationwide No negative campaigning Positive engagement shown Michel Barnier is now in Brussels…41
    • Give people power Help them organize Support their initiatives Make them proud42
    • 5 golden rules ? Foster engagement through recognition Give tools and support Organize, manage and train People know better (to a certain extent) Show the way43
    • 744
    • It is about changing campaigning Attention is social Your media is your people Leaders = engagement45
    • @versac spintank.fr46