the impact of the internet on electoral                            campaigns                              Avril 2011
I’m Nicolas Vanbremeersch2
13
4
25
Innovation doesn’t lie in    electoral campaigns    At least, most of them6
Why ?    - Conservatism of political parties    - clash of organisations : network vs    pyramid    - lack of culture and ...
38
It is     not    about    tools9
an ecosystem                      It is about     a social space     society     forming a new     changing      public sp...
time        It is about       opinion                      what is     organization                    changing,          ...
412
Benchmarking ?     What people do.13
514
Best political     campaing ever     (non electoral)15
#jeansarkozypartout16
Jean Sarkozy to take the head of EPAD     News on Friday evening     #jeansarkozypartout > ‘00.000s tweets     Petition   ...
This is a social space     Laughing spreads the word and facilitates     identification     Facebook is about mass identif...
619
All campaings now have their     social-web stuff         I have a fan page, a blog, videos on youtube,         launched a...
#6 video – all time - for Parti socialiste21
Political parties      remain boring22
They have a hard time       capturing       attention23
This is a fight for attention     Campaigning is about getting in the             heads of people      Getting in the head...
Entering facebook streams is       unleashing social viruses           A new langage :             Conviction             ...
5 questions to get your message heard     Am I interesting ?     Can this piece catch attention ?     Is it facebookable ?...
Adapt to social phenomena27
Adapt to social phenomena28
29
730
organizing31
The web offers mass     organizing and self     coordination32
Political campaigns still have a     hard time mass organizing     It is perceived as a threat33
It is not about « creating a social network »      500K€34
It is about fostering participation in a new way     Open     Social     Useful     Engaging     Rewarding35
It is about being realistic     Small groups     Strong animation     Reactivity36
European elections – Michel Barnier     Turning a supposed technocrat into a     positive leader ?37
European elections – Michel Barnier     20K social network + blog     20.000 activist base in local and thematic     group...
European elections – Michel Barnier     No door to door : failed     Team : 2 ppl full time one community     engagement  ...
Get out to vote video                      Made by people, with                      people.                      500 insi...
1st score nationwide     No negative campaigning     Positive engagement shown     Michel Barnier is now in Brussels…41
Give people     power     Help them     organize     Support     their     initiatives     Make them     proud42
5 golden rules ?     Foster engagement through recognition     Give tools and support     Organize, manage and train     P...
744
It is about changing campaigning     Attention is social     Your media is your people     Leaders = engagement45
@versac     spintank.fr46
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Casos de ejemplo del impacto de Internet en campañas electorales

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Ponencia de Nicholas Vanbremeersch. CEO de Spintank, en el II Congreso Internacional Ciudadanía Digital.

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Casos de ejemplo del impacto de Internet en campañas electorales

  1. 1. the impact of the internet on electoral campaigns Avril 2011
  2. 2. I’m Nicolas Vanbremeersch2
  3. 3. 13
  4. 4. 4
  5. 5. 25
  6. 6. Innovation doesn’t lie in electoral campaigns At least, most of them6
  7. 7. Why ? - Conservatism of political parties - clash of organisations : network vs pyramid - lack of culture and skills - contempt of the web - Focus on tools7
  8. 8. 38
  9. 9. It is not about tools9
  10. 10. an ecosystem It is about a social space society forming a new changing public sphere the way it changing relations organizes10
  11. 11. time It is about opinion what is organization changing, and how trust you must news react11
  12. 12. 412
  13. 13. Benchmarking ? What people do.13
  14. 14. 514
  15. 15. Best political campaing ever (non electoral)15
  16. 16. #jeansarkozypartout16
  17. 17. Jean Sarkozy to take the head of EPAD News on Friday evening #jeansarkozypartout > ‘00.000s tweets Petition Satyrical videos Spontaneous meetups at la Défense No political leader. No management.17
  18. 18. This is a social space Laughing spreads the word and facilitates identification Facebook is about mass identification to a position or cause These signs of social movements have an effect on media They appear to be true18
  19. 19. 619
  20. 20. All campaings now have their social-web stuff I have a fan page, a blog, videos on youtube, launched a petition, I tweet, I built a social network, … Still, this doesn’t work20
  21. 21. #6 video – all time - for Parti socialiste21
  22. 22. Political parties remain boring22
  23. 23. They have a hard time capturing attention23
  24. 24. This is a fight for attention Campaigning is about getting in the heads of people Getting in the head of people is entering their facebook streams24
  25. 25. Entering facebook streams is unleashing social viruses A new langage : Conviction Data Laugh Visual > social25
  26. 26. 5 questions to get your message heard Am I interesting ? Can this piece catch attention ? Is it facebookable ? What can people do with their friends with this ? Is it engaging ?26
  27. 27. Adapt to social phenomena27
  28. 28. Adapt to social phenomena28
  29. 29. 29
  30. 30. 730
  31. 31. organizing31
  32. 32. The web offers mass organizing and self coordination32
  33. 33. Political campaigns still have a hard time mass organizing It is perceived as a threat33
  34. 34. It is not about « creating a social network » 500K€34
  35. 35. It is about fostering participation in a new way Open Social Useful Engaging Rewarding35
  36. 36. It is about being realistic Small groups Strong animation Reactivity36
  37. 37. European elections – Michel Barnier Turning a supposed technocrat into a positive leader ?37
  38. 38. European elections – Michel Barnier 20K social network + blog 20.000 activist base in local and thematic groups 30 leaders, coming from the base 3500 discussions launched 20 initiatives came from the base and were implemented 1 really succeeded38
  39. 39. European elections – Michel Barnier No door to door : failed Team : 2 ppl full time one community engagement Budget : nothing on technique, everything on community and content39
  40. 40. Get out to vote video Made by people, with people. 500 inside x 130 FB contacts x … 300.000 views in 2 days40
  41. 41. 1st score nationwide No negative campaigning Positive engagement shown Michel Barnier is now in Brussels…41
  42. 42. Give people power Help them organize Support their initiatives Make them proud42
  43. 43. 5 golden rules ? Foster engagement through recognition Give tools and support Organize, manage and train People know better (to a certain extent) Show the way43
  44. 44. 744
  45. 45. It is about changing campaigning Attention is social Your media is your people Leaders = engagement45
  46. 46. @versac spintank.fr46

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