Una nueva democracia supervisada por los ciudadanos

What is the theory behind their success?

Barack Obama’s Organizing for America And does that theory work from Government?

Providing strategic coordination and
Digital tools that
Help regular people transform our 5 fungible (transformable) resources into social, political and economic change.

1) Opinion
2) Relationships
3) Vote
4) Creativity
5) Money

Three major types of tactics
Speak up: Direct communication to influence decision makers.
Speak out : Public communication to influence others
Organize: Building long term grassroots power

Speak up!
Resource Speaking up examples Opinion Calls, faxes, letters to Representatives, attending “townhalls” or direct lobbying Relationships Bringing friends to lobby visit Vote Voting! Creativity Sending photo of local problem to representative Money Donating to a candidate or party

Speak Out!
Resource Speaking Out examples Opinion Letters to the Editor, signing public petitions, attending rallies and major events Relationships Posting on Twitter and Facebook Vote Signing a public “voter’s pledge” Creativity Making a short film, altering a corporate logo Money Funding ads or any form of public campaigning

Organize!
Resource Organizing examples Opinion Speaking at house parties, calling other voters Relationships Inviting friends to join organization or local chapter Vote Joining a well recognized “voters block”, helping with “GOTV” Creativity Creating lasting brands that bind people together Money Donating to fund organizers and lasting organizations

Organizing for America – First attempt to make the leap
20 Million Online Supporters
Vast Field Network

Speak Up!
4.2 Million direct Congressional contacts
Calls
Letters & signatures
office visits
townhalls

Speak Out!
33,000 Public events in 4,000 cities and towns
450,000 Letters to the Editor
3.2 million voter-to-voters calls made and doors knocked

Organize!
3,986 trained volunteer leaders
5.2 million new OFA supporters
181,000 took their first offline action

Opinion
Congressional Contact, Letters to the Editor, etc.
Relationships
Volunteer recruitment, FB & Twitter posts, etc.
Vote
“ You Fight, We’ll Fight” election pledge
Creativity
Health Reform Video Challenge
Money
Over $US 30 million raised for ads, organizers, materials, etc.

Theory of Change: Inside Access or Outside Power?
Accountability: Party or People?
Mission: Elections or Advocacy?

Network technology will continue to open the democracy to new leaders

Activism will merge with media as we need to fight harder for attention

Aggregated, strategic and independent organizing will remain vital to strengthen and maintain our new democracy – supervised by the citizens

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Una nueva democracia supervisada por los ciudadanos

by Congreso Internacional Ciudadanía Digital on Apr 20, 2011

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Una nueva democracia supervisada por los ciudadanos — Presentation Transcript