SEO & Google Authorship - Ruth Burr

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You’re building great content, but can anyone find it? Search engines today are very interested in the relationships between entities that create, share and consume content. Learn some tips to make your stuff stand out in search and social media.

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SEO & Google Authorship - Ruth Burr

  1. 1. SEO and Google Authorship 1 Ruth Burr Inbound Marketing Lead Moz.com @ruthburr
  2. 2. In Days of Yore… 2 @ruthburr Image Source
  3. 3. In Days of Yore… 3 @ruthburr
  4. 4. Up Until a Few Years Ago… 4 @ruthburr
  5. 5. Google Saw the Web (More or Less) Like This*: Website (topic) Website (topic) Content (keyword 3) Content (keyword 1) Product (keyword 2) Image (keyword 1) *Gross oversimplification. 5 @ruthburr Product (keyword 3) Image (keyword 1)
  6. 6. Now it’s more like this*: Content Wrote Employee Also Wrote Content Website Website Business Product Thing 6 @ruthburr Location Map Social Media Friends
  7. 7. The Knowledge Graph 7 @ruthburr
  8. 8. The Knowledge Graph 8 @ruthburr
  9. 9. Rich Snippets Personalized Authorship News Video Review Full list of Google-supported rich snippet types: http://bit.ly/17iHVTH 9 @ruthburr
  10. 10. Schema.org 10 @ruthburr
  11. 11. Finding the Right Schema for You 11 @ruthburr
  12. 12. Use Examples and Templates 12 @ruthburr
  13. 13. No Invisible Markup! (That’s Cloaking) 13 @ruthburr Image Source
  14. 14. Check in Google Webmaster Tools 14 @ruthburr
  15. 15. Avoid the Data Highlighter NO. 15 @ruthburr
  16. 16. Structured Data Testing Tool http://bit.ly/18lHYcD 16 @ruthburr
  17. 17. Authorship 17 @ruthburr
  18. 18. Entity Search 18 @ruthburr
  19. 19. Why Authorship? 19 @ruthburr
  20. 20. Author Markup: What You’ll Need • A Google Plus Account – With a clear picture of your face NOT • Some content that you created – As yourself – On a page by itself 20 @ruthburr
  21. 21. The 3-Link Method 1.) Link with rel=“author” to your profile page on-site: <a href=http://moz.com/community/users/63” rel=“author”>Rand Fishkin</a> 21
  22. 22. The 3-Link Method 2.) Link with rel=“me” from your profile page on-site to your Google+ profile: <a href=“https://plus.google.com/111294201325870406 922” rel=“me”>Rand Fishkin on Google+</a> 22 @ruthburr
  23. 23. The 3-Link Method 3.) Add the site under “Contributor To” in your Google+ Profile 23 @ruthburr
  24. 24. The 2-Link Method 1. Add the site under “Contributor to:” 2. Link from your byline directly to your Google+ profile using rel=“author” 24` @ruthburr
  25. 25. Email Verification Method 1. Got an email address with the site’s domain? Add a link to the email from your byline. 2. Add the email address to your Google+ profile. This is not something I would recommend doing if you can do the other two. Because really, how many email addresses do you have? 25 @ruthburr
  26. 26. Final Tips • Make sure your byline says “by (your name)” • First name + last name • Make sure it doesn’t say “by” anywhere else on the page (edited by, etc) • Just because it works in the validator doesn’t mean it will work in real life. 26 @ruthburr
  27. 27. Thanks everybody! 27

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