Confianzys Consulting Ltd         Differentiating Market vs. Product              Requirement documentCopyright © 2013 Con...
Product Marketer: I see great                                    potential for a product. But I                           ...
Product Marketer:Here is the Business        Case.                                                                  Produc...
Product Planner: I am a             Market expert, I will            articulate the Market          Problems, Opportunitie...
Market Requirement Document is a    written representation of the overall    functionality that users seek in order to    ...
Constraints                          Rationales                      •Limitations on                    •Logic to support ...
Sample MRDCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
Product Architect:Thanks, I am the Product                                               Product Planner: Here is Expert. ...
Product Requirement Document is thesubsequent document in which the solutionproduct & its features are documented. Copyrig...
Intended                            Address                             use of the                          Market        ...
Need for:                  MRD:                                                             PRD:• Market focused product  ...
• Without an MRD & PRD chances of product failure  increases• Benchmarking progress is difficult• Underestimating Market o...
Queries?                Please direct any queries/ details you may require to              engage@confianzys.com or call u...
References•   http://www.freedigitalphotos.net/images/Business_People_g201-An_Architect_Engineers_p46904.html•   http://ww...
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Differentiating Market vs. Product Requirement document

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The slide aims to give the basic differences between MRD and PRD and the need for them both

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Differentiating Market vs. Product Requirement document

  1. 1. Confianzys Consulting Ltd Differentiating Market vs. Product Requirement documentCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  2. 2. Product Marketer: I see great potential for a product. But I need to validate the Market opportunity first.Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  3. 3. Product Marketer:Here is the Business Case. Product Planner: Sure, thank you. Let me do a VOC and an MR for this. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  4. 4. Product Planner: I am a Market expert, I will articulate the Market Problems, Opportunities & Requirements in an MRDCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  5. 5. Market Requirement Document is a written representation of the overall functionality that users seek in order to address a “market problem”Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  6. 6. Constraints Rationales •Limitations on •Logic to support the solution market requirement Components of an MRDCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  7. 7. Sample MRDCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  8. 8. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  9. 9. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  10. 10. Product Architect:Thanks, I am the Product Product Planner: Here is Expert. I will document the MRD the features in a PRD Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  11. 11. Product Requirement Document is thesubsequent document in which the solutionproduct & its features are documented. Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  12. 12. Intended Address use of the Market Product ProblemDescription of the Satisfies Product Market need Product ArchitectCopyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  13. 13. Need for: MRD: PRD:• Market focused product • The product architect planning requires a clear defines functional solution understanding of Market to the problem defined in problems MRD• MRD is the user view of the • PRD is the product view of market problem the solution Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  14. 14. • Without an MRD & PRD chances of product failure increases• Benchmarking progress is difficult• Underestimating Market opportunity & Market share• Miscalculating Market size• User & Buyer’s perspective are not considered Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  15. 15. Queries? Please direct any queries/ details you may require to engage@confianzys.com or call us on 91 80 4084 7500 Other links to explore: http://www.confianzys.com/thought_papers.asp http://www.confianzys.com/blog/ http://www.linkedin.com/company/confianzys-consulting-pvt-ltd http://www.youtube.com/user/confianzysconsulting http://twitter.com/confianzys http://www.facebook.com/Confianzys *Content abridged from The Product Manager’s Toolkit from BlackblotTM.Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
  16. 16. References• http://www.freedigitalphotos.net/images/Business_People_g201-An_Architect_Engineers_p46904.html• http://www.freedigitalphotos.net/images/Business_People_g201- Business_People_Shaking_Hands_p76360.html• http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Risk_Blocks_p53072.html• http://www.freedigitalphotos.net/images/Reading_and_Writing_g344- Old_Notebook_With_Pencil_p57451.html• http://www.freedigitalphotos.net/images/Ideas_and_Decision_M_g409- Business_Man_Hand_Drawing_Bulb_p46033.html• http://www.freedigitalphotos.net/images/Business_People_g201- Businessman_Writing_On_Clipboard_p81400.html• http://www.freedigitalphotos.net/images/Business_People_g201- Business_Women_Explaining_p40967.html Copyright © 2013 Confianzys. Portions Copyright © 2013 Blackblot. Used by permission. All rights reserved.
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