The Big Picture, April 2014

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April issue of CII's monthly newsletter on Media and Entertainment sector.
CII welcomes Sudhanshu Vats, Group CEO, Viacom 18 Media Pvt Ltd as Chairman of CII National M&E Committee
for the year 2014-15. Under his chairmanship, CII will work with all M&E stakeholders to unleash the true potential
of this sector. Accelerating Growth and Creating Employment is the theme for CII in 2014-15. The Indian M&E sector has huge room for growth and can create 10 million jobs without much spending from public infrastructure.
The CII Big Picture Summit 2014 (September 19-20, New Delhi) will capture monetization strategies in M&E for the
present and where it is heading. It will bring top minds to deliberate monetization strategies that would help us towards $100 billion M&E sector by 2020.
The M&E industry is undergoing an extremely fast and impressive change in the last few years in terms of content
technologies, delivery channels, access devices, digital consumer behavior, revenue models, marketing techniques,
advertising paradigms, rights management, cross-sector competition, market fragmentation and revenue redistribution, talents and skills...

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The Big Picture, April 2014

  1. 1. 1 Newsletter from the CII Media & Entertainment Division CII Theme: Accelerating Growth, Employment CII welcomes Sudhanshu Vats, Group CEO, Viacom 18 Media Pvt Ltd as Chair- man of CII National M&E Committee for the year 2014-15. Under his chair- manship, CII will work with all M&E stakeholders to unleash the true poten- tial of this sector. Accelerating Growth and Creating Employment is the theme for CII in 2014-15. The Indian M&E sec- tor has huge room for growth and can create 10 million jobs without much spending from public infrastructure. The CII Big Picture Summit 2014 (Sep- tember 19-20, New Delhi) will capture monetization strategies in M&E for the present and where it is heading. It will bring top minds to deliberate monetiza- tion strategies that would help us to- wards $100 billion M&E sector by 2020. The M&E industry is undergoing an extremely fast and impressive change in the last few years in terms of content technologies, delivery channels, access devices, digital consumer behavior, revenue models, marketing techniques, advertising paradigms, rights manage- ment, cross-sector competition, market fragmentation and revenue redistribu- tion, talents and skills. In such a context, experts believe that M&E companies cannot afford to “wait and see”, they are having to adapt rap- idly to the realities of the digital age in order to capitalize on new opportunities to drive growth and high performance. Companies have to reshape themselves to survive and compete with new, and aggressive players. CII will also be at the Cannes Film Mar- ket next month and focus will be on B2B Meetings. Send your views to our M&E division head amita.sarkar@cii.in POLICY NOTES Chandrajit Banerjee Director General, CII CII @ CANNES FILM MARKET The Confederation of Indian Industry (CII) has been coordinating the India participation at the Cannes Film Market for over a decade, positioning the Indian Entertainment industry on the global land- scape. Apart from promoting select Indian states as ideal shooting locales globally, the CII Booth at Palais area would also be co- ordinating B2B meetings between Indian and international stakeholders. India’s participation at Cannes is aimed at not only promoting the Indian film indus- try, but also enhancing Trade & Investment for this sector and building ‘Brand India’ at Cannes. CII will facilitate one-to-one B2B meetings, display brochures at the booth and poster space for companies. CII’s B2B Stand at the Cannes Film Market 2014, Palais will have participation from Indian showbiz companies and various tourism boards. For B2B meetings email: kavita.saini@cii.in VisitCIIBoothatPalais,Cannes CII’s B2B Stand at the Cannes Film Market 2014, Palais will have participation from Indian showbiz companies and various tourism boards Created by Herve Chigioni and his graphic designer Gilles Frappier, the poster for the 67thCannes Festival is taken from a frame of Federico Fellini’s “8 ½, capturing the film’s lead, Marcello Mastroianni Sudhanshu Vats, Chairman, CII National M&E Committee 2014-15 Sudhanshu Vats , Group CEO, Viacom18 Media Pvt. Ltd is the Chairman, CII National Media and Entertainment Committee (2014-15). He is responsible for all their brands/businesses com- prising Colors, MTV, Nick, Sonic, Nick Junior, Vh1, Comedy Cen- tral and Viacom18 Motion pictures. A Hindustan Unilever veteran Sudhanshu Vats has spent about 20 years with Unilever in differ- ent assignments. A Management Graduate from IIM-A (1989-91), he joined Hindustan Unilever (erstwhile Hindustan Lever Limited) as a Management Trainee and has since worked with them in various Sales & Marketing and General Management roles across different categories (Home & Personal Care and Foods) and in all the four geographies in the country. Sudhanshu Vats Group CEO, Viacom 18 Media Pvt Ltd Newsletter from the CII Media & Entertainment Divisionapril 2014
  2. 2. 2 Newsletter from the CII Media & Entertainment Division 3 Newsletter from the CII Media & Entertainment Division CII at Cannes CII has been spearheading India at Cannes from 2001. At the CII Stand at Palais, Tourism Boards of India will highlight India’s treasured locations to attract global filmmakers and producers. Tourism Corporation of Gujarat Ltd will be at Cannes Film Market 2014. Five Indian States -- Maharashtra, Gujarat, Delhi, Madhya Pradesh and West Bengal were part of the CII booth during Cannes Film Market 2013. With 28 States, 67 languages, 850 million people under the age of 35, five hundred TV channels, three billion cinema ticket sales and no major restrictions, India offers immense opportunity for filmmakers not only to shoot in India, but simultaneously work on an Indian version of the film that will give business access in India. And, there are no restrictions to dub and release the film in as many as five languages. CII National Conference and Annual Session 2014 Media’s Job is not Activism. It is to be Active: Shekhar Gupta What is good journalism, what is bad journalism? What is the difference between activist journalism and supari journalism? How capable media when it comes to being responsible? J ournalism is a profession of patience, of scrutiny to arrive at the truth, not activism, said Shekhar Gupta, Editor-in-Chief, The Indian Express and the Express Group of Publications. He said this at the session on ‘Can Activist Media be Responsible?’ at the CII National Confer- ence and Annual Session 2014 in New Delhi. Citing some examples, he said activ- ist media is irresponsible media, which must be avoided. The stress should be on being ‘active’ to get to the bottom of the story, verify it and then put it out for public consumption. Aroon Purie, Founding Chairman and Editor-in-Chief, The India Today Group said there is ‘good’ journalism and ‘bad’ jour- nalism and that journalists should not wor- ry about the consequences of their stories – if it leads to some positive consequence or activism, that should be a by-product, but “not the agenda.” Activism, he emphasized, should be completely separated from media. Adding a spin to the discussion, Rajdeep Sardesai, Editor-in-Chief, IBN News Network, added that there is a difference between ‘activist’ journalism and ‘supari’ journalism, which is an agenda-driven from of journalism designed to go for the ‘kill’. He said while he had no issues with ‘activ- ist’ journalism, ‘supari’ journalism was totally unacceptable to him. While the lively discussion on the defini- tion of ‘activist’ journalism continued, Jawahar Sircar, CEO, Prasar Bharti said that what one needed to establish was how ‘capable’ media was of being ‘responsible’ given the various pulls and pressures that it was subjected to. Its degree of capability would determine to a large extent the de- gree of ‘responsibility’ that it could display. Speaking on the pulls and pressures that media houses are subjected to, the panelists spoke of the changing face of media own- ers, where several people or organizations with deep pockets often entered the media business to acquire ‘voice’ and ‘clout’, and push their own agenda. In such cases, the definition of ‘responsibility’ became am- biguous. However, Aroon Purie felt that, by and large, mainstream media (as opposed to that owned by fly-by-night operators) was ‘responsible’ as was often seen in examples such as the coverage of sensitive issues like sectarian violence where names of commu- nities are not mentioned. However, they all agreed that there was a pressing need to focus on the quality of journalism and journalists and mentor and groom young journalists to practice the pro- fession as it was meant to be, with a focus on verifying the truth, even in the current scenario of stiff competition and the rush to be the first out with the news. The panelists were of the opinion that edito- rial interventions and the role of the editor acquired greater importance in today’s world of social media and citizen journalists, where unverified news sometimes fanned rumours, often with disastrous consequences. Striking a positive note at the end of the ses- sion, Rajdeep Sardesai said while the need of the hour is better quality media and the challenge is how to build it, he remains opti- mistic about the media and the role it plays. The CII National Conference session was moderated by Uday Shankar, CEO, Star India. Shekhar Gupta Aroon Purie Jawahar Sircar Rajdeep Sardesai
  3. 3. 4 Newsletter from the CII Media & Entertainment Division 5 Newsletter from the CII Media & Entertainment Division Up 35% from last year, 850 documentaries are present at the Marché, including 643 completed titles. 323 are available in the digital video library of the Doc Corner. Documentaries Do your homework prior to arriving and know: which distributors and sales agents are most likely to be interested in your project/s; what material they will want/need to assess your project; what it is you want, whether it is development funding or a distribution commitment. Even seasoned visitors had to prepare for Cannes. No one ventures into Cannes without a product. People also work ahead for future projects. Whilst it is possible to discuss pre-sales at Cannes, the very fragmentation of the market and the demands on distributors’ time can make this difficult to achieve. First- time producers are encouraged to discuss their expectations with peers or do homework on the market. Preparing for Cannes 5,364 films were represented at Cannes last year. 3,340 are presented for the first time at a market. From these titles, 886 films have screenings, including 669 of which premiered in Cannes, reaching a total of 1,341 screenings. films 1076 companies were exhibiting in 397 booths. Most of them were having their booth in the Palais, the Riviera and the Village International (297 booths hosting 968 companies including sub-exhibitors). 108 companies were having offices in the Majestic, the Carlton and apartments along the Croisette. Exhibitors “The Film Market” or simply, the “Cannes Market”, is the largest event of its type in the world. As the name suggests, it’s the nuts and bolts end of the festival in which the movie industry gets together to do business: primarily the buying and selling of films. Cannes Film Market CANNES 2014 Presence from Asia continues to rise, with a boost in attendance from India (+17% or a total of 150 participants) and Japan (+10% or 320 participants). Participation from Malaysia is also escalating (+40%). Meanwhile, China remains stable with 340 attendees. asia rising 2014 is a special year for India at Cannes Film Festival. Nicole Kidman starrer GRACE OF MONACO, helmed by the French director Olivier Dahan will be the first ever international film by an Indian studio (YRF Entertainment) to open the Festival de Cannes on May 14, 2014. Produced by Pierre-Ange Le Pogam, Uday Chopra and Arash Amel, who also wrote the screenplay. festival opener Over the last five years, Cannes officials have noticed global rise of participants especially for the following territories: USA (+25%), France (+25%), Canada (+26%), Central and South America (+43%), Middle East and Central Asia (+46%), Africa (+82%). emerging trend The Marché du Film 2013 had an increase of 3% with more that 11, 700 participants (including 1918 buyers) The number of participants from the US has also multiplied, with a growth of 7% (2000 participants) One of the most spectacular increase comes from Africa, with a growth of 29% and a strong presence from South Africa, Tunisia and Egypt 108 countries participated in 2013. The new countries added to Cannes market include: Albania, Bolivia, Costa Rica, Ethiopia, French Guiana, Ivory Coast and Sri Lanka
  4. 4. Newsletter from the CII Media & Entertainment Division Newsletter from the CII Media & Entertainment Division September 19-20 2014 NewDelhi • We welcome business delegation from all over the world • Meet top India M&E leaders • Focused B2B meetings • Facilitate studio visits across India • Meet M&E offshore companies • Meet with Indian buyers • Meet with DTH, VOD and digital platform providers Get in touch Kavita Saini Ph: +91-11 - 45771016 Email: kavita.saini@cii.in Website: www.ciibigpicture.com We can take Indian M&E sector to $100 billion Monetization Strategies in Media will be Our Focus at India – The Big Picture Summit 2014
  5. 5. 8 Newsletter from the CII Media & Entertainment Division BY THE NUMBERS Facebook has crossed 100 million users in India, largest after US. India is expected later this year to overtake the US as the country with the most Facebook users, with the figure forecast to pass 150 million users. Facebook, currently has more than 1.23 billion users globally. Gujarat has a lot to Offer to Filmmakers Gujarat has a diverse portfolio of landscapes, from hills of Saputara, to White desert in Kutch, from the jungles of Gir to virgin beaches. Such landscapes, coupled with some beautiful heritage structures, make Gujarat a unique destination for filmmakers, says Vipul Mitra, Principal Secretary, Tourism, State Government of Gujarat Globally, Gujarat is well-known for its entrepreneurship and as an investment destination. What are the attractions for foreign filmmakers? Gujarat offers beautiful landscapes of vari- ous natures, it is interspersed with culture, tradition and festivities. Gujarat has a diverse portfolio of landscapes, from hills of Saputara, to White desert in Kutch, from the jungles of Gir to virgin beaches. Such landscapes, coupled with some beautiful heritage structures, make Gujarat a unique destination for filmmakers. These locales cater to every mood for every canvas. Also, Gujarat is comparatively less expensive a place than the leading film-making states in the country. This would also give a financial advantage to film-makers. What is your focus at Cannes Film Festi- val and Market this year? Gujarat Tourism wants to showcase Gujarat as a potential destination for film mak- ing. Though we are relatively new, we are confident that Gujarat can offer numerous benefits for filmmakers. This is the message that we want spread at Cannes this year. Indian film icon Amitab Bachchan is Gujarat’s brand ambassador. Do you see film shooting on the rise in the state? There has been a positive trend in the num- ber of films being shot in Gujarat. Domestic filmmakers are slowly beginning to realize the strategic advantages of shooting in Gujarat and the word is spreading. Quite a few filmmakers have been in Gujarat hunt- ing for locations and have got in touch with us, and few movies like ‘Kai po Che’, ‘Saheb Biwi aur Gangster’ etc have been shot in Gujarat. Can you list out some of the top film locales attractions in the state? We have not yet categorized any location as such, as it is too early for us. However, every tourist location in Gujarat is a potential film locale. Be it the heritage structures, the temples, desert, hills, sea coast or for wild- life, there is a locale for every requirement. When will the single window clearance become operational? Currently, Tourism Corporation of Gujarat Ltd (TCGL) acts as a nodal point for produc- ers. Though a single window clearance system is not in place, TCGL acts as a coordinator with the various stakeholders and the producer, and try to smoothen the procedures for them. Do you have any sops on offer to foreign film crews? Do they get concession in staying in hotels? Yes, we are planning to offer some sops to foreign crew, and a comprehensive guide is being worked out. As of now, we would offer discounts at Tourism Corporation hotels, and also coordinate with other hotels/re- sorts for financial discounts. (Pickle Magazine, May 2013) Gujarat tourism at cii booth, cannes Every tourist location in Gujarat is a potential film locale. Be it the heritage structures, the temples, desert, hills, sea coast or for wild-life, there is a locale for every requirement

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