The Big Picture, June 2014
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The Big Picture, June 2014

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The newsletter highlights CII participation at Cannes Film Festival 2014 & visit of Media & Entertainment delegation to China International Fair for Trade in Services (CIFTIS) in Beijing.

The newsletter highlights CII participation at Cannes Film Festival 2014 & visit of Media & Entertainment delegation to China International Fair for Trade in Services (CIFTIS) in Beijing.

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The Big Picture, June 2014 The Big Picture, June 2014 Document Transcript

  • 1 Newsletter from the CII Media & Entertainment Division CII Welcomes New I&B Minister We are extremely happy to welcome Mr Prakash Javadekar, the new Minister for Information and Broad- casting in the newly elected NDA Gov- ernment under the leadership of Prime Minister Mr Narendra Modi. The Confederation of Indian Industry has been driving several initiatives to pro- mote growth and development of India’s media and entertainment sector under the umbrella of `India: The Big Picture’. CII’s objective is to scale the Indian M&E sector towards achieving $100 billion by the end of this decade. An innovative push from the government in an enabling regulatory infrastructure and policy re- forms will create a world class, knowledge driven entertainment industry. We believe that soft power of Indian M&E Sector can bring innumerable benefits to the Indian economy. We believe the ongo- ing digitization will bring transparency and best practices in monetization of content. Innovation and technology will bring new ways to reach out to audience cutting piracy and fueling new growth. The Indian M&E industry provides direct employment to around 10 mil- lion people. Indian M&E sector is on the cusp of achieving the same global success that the Indian IT industry has achieved. Under the chairmanship of Sudhanshu Vats, Group CEO, Viacom 18 Media Pvt Ltd, CII will work with all M&E stakeholders to unleash the true potential of this sector. Accelerating Growth and Creating Employment is the theme for CII in 2014-15. The Indian M&E sector has huge room for growth and can create 10 million jobs without much spending from public infrastructure. Send your views to our M&E division head amita.sarkar@cii.in POLICY NOTES Chandrajit Banerjee Director General, CII Newsletter from the CII Media & Entertainment Divisionjune 2014 C onfederation of Indian Industry, for the twelfth consecutive year participated at the Cannes Film Market from 14 – 23 May 2014 during the 67th Cannes Film festival. CII has played a large role in taking the Indian Film Industry, mainstream and Regional to the global platform. Global icons like Ashok Amritraj, Chair- man & CEO, Hyde Park Entertainment and Chairman, CII Cannes Initiatives; Avtar Panesar, Yash Raj Films; Sudhir Mishra, Film maker; Mallika Sherawat, Bollywood Actor; Resul Pookutty, Oscar winning Sound designer; H.E. Mr Arun Kumar Singh, Indian Ambassador to France and Mr Bimal Julka, Secretary, Ministry of Information & Broadcasting and the who’s who of the International film media fraternity were present at the inaugural discussion of the CII booth. The participation of the Independent producers was at an all time high this year with Rupesh Paul Productions taking substantial space for promotion of their films. Besides this, Gurbani Films, Shiva aradhana Studios, Kriya Movies, Light- house Entertainment, Lall Entertainment were part of the CII delegation at Cannes 2014. Services Export Promotion Council, the state governments of Gujarat and Maha- rashtra Tourism Boards (promoting film shooting) were part of the CII Pavilion at Cannes. India is ranked fifth in global box office collections with dollar 1.5 billion (China on top with dollar 3.2 billion, Japan dollar 2.4 billion UK 1.7 billion France dollar 1.6 billion) and the objective of CII initiative at Cannes was to assist the industry move up the ladder. Mr Arun Kumar Singh, Indian Ambassador to France, actress Mallika Sherawat, Ashok Amritraj, Chairman & CEO, Hyde Park Entertainment and Chairman, CII Cannes Initiatives and Mr Bimal Julka, Secretary, Ministry of Information & Broadcasting at CII Pavilion in Cannes CII @ Cannes India has the most vibrant film sector and is currently occupying a significant space in the global arena Mr Bimal Julka, Secretary, Ministry of Information and Broadcasting QUOTE
  • 2 Newsletter from the CII Media & Entertainment Division 3 Newsletter from the CII Media & Entertainment Division cii @ cannes Indian Cinema, Global Footprint: CII at Cannes Film Market 2014 For the 12th consecutive year CII spearheaded the business of filmed entertainment at Cannes Film Market I ndian cinema is set to globalize at a faster pace with the emer- gence of new filmmakers making a mark at global film festivals. Speaking at the inaugural of the CII Booth at the Cannes Film market 2014 top film Industry veterans concurred that bright times are ahead for India films to reach out to new territories across the world. Unveiling the CII stand at Palais, Cannes Film Market, Mr Bimal Julka, Secretary, Ministry of Information and Broadcasting said the Ministry will facilitate and help Indian film industry reach new global markets. Ashok Amritraj, Chairman of CII Initatives at Cannes said there has been a rapid change in recent times and new emerging Indian filmmakers are changing the face of Indian cinema. “It is very dif- ferent what we were seven years ago.” CII is at Cannes for the 12th consecutive year promoting India filmed entertainment at Cannes. “India has the most vibrant film sector and is currently occupying a significant space in the global arena. The Ministry of Information & Broadcasting plays the role of a facilitator to ensure Indian film industry’s rapid and vibrant growth,” said Mr Bimal Julka. He spelled out the major initiatives of the I&B Ministry and asked global filmmakers to collaborate with India. Mr Arun Singh H.E. Indian Ambassador to France said Indian content is growing rapidly in new global markets. “The entire world has opened to cinemas of various genres. It is in the cusp of a strong phase of growth. The potential of the industry is immense and fur- ther growth is possible as industry players continue to innovate and reach out to the masses with engaging content,” said Mr Arun Singh. Aditi Das Rout, Director General, Service Exports Promotion Council (SEPC) maintained that animation, gaming and visual ef- fects are key areas of growth and SEPC will focus on creating new markets for India. Avtar Panesar, VP International Operations, Yash Raj Film, Resul Pookutty , Oscar winning Sound designer, Filmmaker Sudhir Mishra, Bollywood actor Mallika Sherawat spoke on the occasion on the changing Indian cinema and global footprint. A poster celebrating the global presence of Indian cinema was unveiled on this occasion. Ashok Amritraj, Chairman of CII Initatives at Cannes said there has been a rapid change in recent times and new emerging Indian film- makers are changing the face of Indian cinema. “It is very different what we were seven years ago.” Director General SEPC Mrs Aditi Rout at the CII booth at Cannes INDIAN MASTERWORKS AT CANNES EK DIN PRATIDIN MONSOON SHOOTOUT THE LUNCHBOX CII at Cannes For the last three years, CII has been promoting shooting locales of India and Tourism Corporation of Gujarat, Maharashtra Tourism Development Corporation, Delhi Tourism, Odisha Tourism have been part of the India promotional activity of CII. If we compare Indian films being shot outside the country vis-a vis Foreign Films shot in India, the ratio of the latter is much less although the pen- chant towards shooting in India is growing and the Indian govern- ment has opened the doors with structured policy framework. This is the right time to flaunt India as an ideal shooting destination and the Indian states showcased this by promoting their destinations, their facilities and preparedness to host foreign producers want- ing to shoot in the country. The Service Export Promotion Council set up by the Ministry of Commerce and Industry was also present at Cannes at CII booth this year. The participation of SEPC was mainly to develop synergies between the tourism and film indus- tries and to provide a platform for facilitating partnership between the Indian and global film industry.
  • Newsletter from the CII Media & Entertainment Division Newsletter from the CII Media & Entertainment Division CII BOAT PARTY AT CANNESCII hosted a splendid party at a boat on May 15 at Cannes sending a strong message that Indian film industry is mature enough to do business with the world. The CII initiative at Cannes was spearheaded under the leadership of Hyde Park Entertainment chairmanAshokAmritrajtheonlyIndianwhohasbeensuccessful in making over hundred movies in Hollywood. The objective of the CII India evening was to engage honchos of the Indian film industry to network with bigwigs of Hollywood. Present on the occasion were who’s who of the Indian film industry, global media and international business houses.
  • 6 Newsletter from the CII Media & Entertainment Division cii @ CIFTIS indian m&e DELEGATION at china services trade fair The Indian M & E Delegates representing Indian Media giants like Viacom 18 Media Pvt Ltd, Zee Entertainment Enterprises Ltd, Eros International and sev- eral Studio Services providers took the opportunity to interact with the Chinese counterparts at the recently concluded China Services Trade Fair S ervices from India was one of the major attractions at the just concluded third China International Fair for Trade in Services (CIFTIS) in Beijing. The India Pavilion that show- cased in its façade the architectural elegance personified beauty of the Taj Mahal, and charmed the CIFTIS visitors, was inaugurated by Mr Ashok Kantha the Indian Ambassador, China, Mr Sudhanshu Vats, Mission Leader & Group CEO, Viacom 18 Media Pvt Ltd, Mr Sudhanshu Pandey, Joint Secretary, Department of Commerce, Ministry of Commerce & Industry, noted Actor Ms Divya Dutta, prominent govern- ment personalities and a heterogeneous audience. In the backdrop of the objective of the fair, the Indian M & E Del- egates representing Indian Media Giants like Viacom 18 Media Pvt Ltd, Zee Entertainment Enterprises Ltd, Eros International and several Studio Services providers took the opportunity to interact with the Chinese counterparts in an attempt to explore the business possibilities ultimately strengthening the India – China Industry partnership. With the current scenario restricting India’s penetration into China in the sector of particularly Entertainment and Media, the Indian participants took up in their deliberation an overview of the situa- tion and attempted to look at productive and fruit-bearing strate- gies to deal with certain restrictions restraining the realization of Indian Cinema in China in terms of its potential and ability to connect with the local audience. Taking an understanding of few major barriers to smooth import of Indian Films to China and opportunity for several other M & E segments few suggestions were put forth strategizing the mobiliza- tion of objective in the right direction, in a closed door meeting with Indian Ambassador Mr Ashok Kantha, .Mr Sudhanshu Pan- dey, Joint Secretary, Ministry of Commerce, Government of India and the Indian Media and Entertainment barons. In an important meeting with senior members from State Admin- istration of Radio, Film & Television (SARFT), the Indian M & E delegates were informed by them that soon the respective country governments will sign a co-production agreement where the direc- tors on both sides would have access to locations for shooting in each other’s country and to tap local talent as well. In addition to meeting with SARFT another important interaction of the delegates with senior members from China Film Co-Produc- tion Corporation, a part of China Film Group, was held exploring the possibilities of import of Indian movies for theatrical release in Mainland China. The members assured their interest in doing so and expressied that they would be keen to send a delegation from the China Film Group to India to further strengthen this pos- sibility by personally visiting the studios, production houses and meeting important film makers. Through discussions with several groups like ENT, NPRG, CCTV, and powerful bodies like SARFT, the Indian team representing M & E sector has taken a strong initiative towards turning around the status de-facto that allows marginal in- ternational releases in China every year with pre-dominantly Holly- wood filling in the slots and almost negligent presence of Bollywood movies in china The delegation took the opportunity of visiting and interacting with the senior team at Iqiyi, the largest video website in China to get familiarized with China Online Movie Market. Besides exploring the huge market for Indian Cinema in China, Discussions were also related to the landing rights for Indian En- tertainment channels as well as appealing for liberal rules enabling the reach out of local audience to these channels. The Inaugural day lent to the delegates a series of powerful engaging activities like delegate specific business meetings, Studio Visits, Meetings with the government bodies controlling Media and Entertainment in China, like SARFT. The evening became extremely lively, relax- ing and socially interactive with local Chinese audience and the delegates savoring the screening of hindi film Bhaag Milkha Bhaag and an interactive session with Ms Divya Dutta. (L-R) Ribbon Cutting @ India Pavilion at Beijing by Ms Divya Dutta, Film actor; H.E. Mr Ashok K. Kantha, Ambassador of India; Ms Usha Sharma, ADG, Ministry of Tourism; Mr Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd,.Mr Sudhanshu Pandey, Joint Secretary, Ministry of Commerce & Industry Indian Media and entertainment delegation led by Mr Sudhanshu Vats visits the studios of Iqiui the largest video website, Beijing Mr Sudhanshu Pandey, Joint Secretary, Department of Commerce, Ministry of Commerce & Industry with the delegation of M&E to CIFTIS Mr Sudhanshu Vats and Ms Divya DuttaH.E. Mr Ashok K. Kantha, Ambassador of India with other dignitaries at the Inaugural of India Pavilion at Bejing, China 7 Newsletter from the CII Media & Entertainment Division
  • September 19-20 2014 NewDelhi • We welcome business delegation from all over the world • Meet top India M&E leaders • Focused B2B meetings • Meet M&E offshore companies • Meet with Indian buyers • Meet with DTH, VOD and digital platform providers Get in touch Kavita Saini Ph: +91-11 - 45771016 Email: kavita.saini@cii.in Website: www.ciibigpicture.com We can take Indian M&E sector to $100 billion Monetization Strategies in Media will be Our Focus at India – The Big Picture Summit 2014
  • 10 Newsletter from the CII Media & Entertainment Division Winners at Cannes Winter Sleep Wins The Palme D’or. Best Actor Timothy Spall For Mr Turner Turkish director Nuri Bilge Ceylan won the coveted Palme d’Or at the 64th Cannes Film Festival for his three-hour twenty-minute film Winter Sleep. Alice Rohrwacher‘s Le Meraviglie (The Wonders) won the Grand Prize, while Bennett Miller takes home the best direction Palme for another favorite amongst critics, Foxcatcher. Julianne Moore won the best actress award for her performance as an actress in David Cronenberg‘s Maps to the Stars and Timothy Spall the best actor award in Mike Leigh’s Mr. Turner Palme d’Or WINTER SLEEP Directed by Nuri Bilge CEYLAN Award for Best Screenplay Andrey ZVYAGINTSEV, Oleg NEGIN for LEVIATHAN Award for Best Actress Julianne MOORE in MAPS TO THE STARS Directed by David CRONENBERG Award for Best Director Bennett MILLER for FOXCATCHER Award for Best Actor Timothy SPALL in MR. TURNER Directed by Mike LEIGH Grand Prix LE MERAVIGLIE (THE WONDERS) Directed by Alice ROHRWACHER