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O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações.
 

O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações.

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1º Conferencia Crowdsourcing Comunidades e Co-Criação.

1º Conferencia Crowdsourcing Comunidades e Co-Criação.
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações.
Carl Esposti

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    O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações. O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações. Presentation Transcript

    • “Understanding  Crowdsourcing”   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   6   7   2  5   6   1   8   4   5   3   9  3   3   3   4   1   4   7   8  8   7   8   7   3   0   1   1  6   2   5   0   1   8   9   0  2   1   4   2   6   7   3   5  0   1   9   5   5   0   6   4  1   8   7   2   5   8   4   9   2   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   6   7   2  5   6   1   8   4   5   3   9  3   3   3   4   1   4   7   8  8   7   8   7   3   0   1   1  6   2   5   0   1   8   9   0  2   1   4   2   6   7   3   5  0   1   9   5   5   0   6   4  1   8   7   2   5   8   4   9   3   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   1   7   4   6   7   2  5   6   1   4   5   3   9  3   3   3   1   4   7   8  8   7   8   3   0   1   1  6   2   5   0   1   8   9   0  2   1   4   2   6   7   3   5  0   1   9   5   5   0   6   4  1   8   7   2   5   8   4   9   4   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   1   7   1   4   6   7   2  5   6   1   8   4   5   3   9  3   3   3   4   1   4   7   8  8   7   8   7   3   0   1   1  6   2   5   0  2   1   4   2   6   7   3   5  0   1   9   5   5   0   6   4  1   8   7   2   5   8   4   9   5   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   1   7   1   4   6   7   2  5   6   1   8   4   5   3   9  3   3   3   4   1   4   7   8  8   7   8   7   3   0   1  6   2   5   0   1   8   0  2   1   4   2   6   7   5  0   1   9   5   5   0   4  1   8   7   2   5   8   4   9   6   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 2   1   7   1   4   6   7   2  5   6   1   8   4   5   3   9  3   3   3   4   1   4   7   8  8   7   8   7   3   0   1   1  6   2   5   0   1   8   9   0  2   1   4   2   6   7   3   5  0   0   6   4  1   8   7   2   5   8   4   9   7   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Connec.vity   8   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Networking   9   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Communi.es   10   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Crowdsourcing   11   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Characteris.cs   Requires  something  to  be  created   Large  Numbers  of  People  &  Highly  Distributed   Must  be  Organized   Tapped  for  Wisdom,  Knowledge,  Talent  or  Time     Requires  Open  Par.cipa.on  and  Task  Disaggrega.on   12   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Crowdsourcing  is  an   online,  distributed   problem  solving  and   produc.on  model.  [Brabham  2010:  dbrabham.wordpress.com/crowdsourcing/]   13   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • 6,600     5,400     3,600    2,900     27,100     2,900     4,300     1,900     2,900     3,600     Number  of  local  monthly  Google  searches  for  the  keyword   1,600     Crowdsourcing    (average  January-­‐June  2011)   14   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Crowdsourcing  Models  Distributed  Human  Intelligence  Tasking   Managed  Knowledge  Discovery   Broadcast  Search   Peer  Vefed  Crea.ve  Produc.on   [Brabham  2010:  dbrabham.wordpress.com/crowdsourcing/]   15   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Crowdsourcing  for  Everyone  English  –  French  –  Spanish  –  Italian  –  Portuguese  –  German  –  Dutch  –  Indonesian  –  Ukrainian  -­‐  Russian   16   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Crowdsourcing  for  Enterprises   Idea.on   Micro-­‐Tasks   Knowledge-­‐Based  Tasks   Exper.se-­‐Based  Tasks   17   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   010  
    • Crowdsourcing  for  Enterprises   Content  Genera.on   Content  Management   Loca.on  Services  Knowledge)Based-Tasks- Survey  Produc.on   Internet  Search   18   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   010  
    • Crowdsourcing  for  Enterprises   Transla.on   Monitoring   Business  Analy.cs   Customer  Support   Sales  and  Marke.ng  Exper&se(Based,Tasks, Applica.on  Services   Industry  Specific   19   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   010  
    • Crowdsourcing  for  Enterprises   Categoriza.on   Transcrip.on   Data  Management   Micro-­‐Tasks   OCR  valida.on   20   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   010  
    • Crowdsourcing  for  Enterprises   Idea  Genera.on   Research  and  Development   Idea%on( Design  and  Op.miza.on   21   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   010  
    • Iden.fying  Suitable  Candidates  for  Crowdsourced  Work   Size  and   Maturity   Level  of   Process   Automa.on   Nature   Outsourcing   Process   Penetra.on   Composi.on   Role  of   Value  Drivers   Technology   Security  and   Privacy   22   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • Key  challenge  of  Enterprise  Crowdsourcing  is  that  most  of   these  tasks  are  “buried”  up  to  4  levels  deep  in  the  process   EXAMPLE   CHECK  PROCESSING   Retail  Banking  Industry   Opera.ng  Processes   Level  1  -­‐  Process  Category   Develop   Market   Deliver   Develop   Manage   and  Manage   and  Sell   Products   vision  and   Customer   Products  and   Products  and   and   Deliver  Products  and   strategy   Service   Services   Services   Services   Services   Management  and  Support  Services     Level  2  -­‐  Process  Group   Develop  and  Manage  Human  Capital   Procure  materials   Deliver  banking   Deliver  transacAonal   Apply  regulatory   Manage  InformaAon  Technology   and  services   services   …   policies   products   Manage  Financial  Resources   Level  3  -­‐  Process   Acquire,  Construct,  and  Manage  Property   Manage  Environmental  Health  and  Safety   Manage  loan   Perform  lease   Manage  External  RelaAonships   Perform  check     …   Perform  cash     servicing   processing   management   handling   Manage  Knowledge,  Improvement,  and  Change   Level  4  -­‐  AcAvity   PotenAal  Crowd   Capture   LiV  and     …   Proof  and     ExcepAon  processing   Labor  target   load   encode     23  Source:      APQC,  massolu.on  analysis   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC  
    • First  broad  crowdsourcing  industry  research  study  Survey Sections and Questions (1/2) SecAon   Content     InformaAon  privacy   Crowdsourcing .org •  This section collects data that will be included in The information in profile the participant’s public profile on the this section will be crowdsourcing.org industry site publicly available Company •  This section assembles additional company The information in information information, such as management team profiles, this section will be current ownership structure and financial track private and subject record of the company to NDA Capacity and •  This section gathers data on the functional The information in scalability capabilities and the composition of the this section will be participants workforce along with volumes and private and subject types of work to NDA •  It also collects the participants experience in working with Enterprise clients and information on the participants reference clients and projects 24   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   24  
    • First  broad  crowdsourcing  industry  research  study  Survey Sections and Questions (2/2) SecAon   Content     InformaAon  privacy   Business •  This section is aimed at understanding the The information in strategy participants strategic focus, client mix, along with this section will be client management and marketing approach private and subject to •  It also analyzes the participant’s industry reputation NDA and views on the most likely competitors Capability •  This section discusses the focus of the The information in participants crowdsourcing offering(s) and the this section will be capabilities of the participants platform (e.g. private and subject to worker management) NDA Expertise and •  This section discusses participants implementation The information in functionality and technology expertise, industry domain this section will be knowledge and the technical functionality of the private and subject to participants platform (e.g. APIs) NDA 25   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC   25  
    • carl@crowdsourcing.org  www.crowdsourcing.org   www.massolu.on.com     @Crowdsourcing_   26   Private  and  Confiden.al  ©  2011  Crowdsourcing  LLC