Intro +BetacupBest Practice case                 Bastian                                 Unterberg                        ...
HOW Do I Want    To Work?
MostCreative Industriesare Walled gardens
HOW Do I Want     To Work?        A Global   Platform toNurture Talent
BetacupBest Practice case
CC MattBiddulph                                each year                   1.400.000 tons                  of Coffee Beans...
CC Ernst Viknein North America Each Year58 BillionPaper Cupsend up un-recycled on landfills    7
CC Wagner Cassimiro                              that makes it                      20 Million trees                      ...
CC Max Gianiand16.000Olympic-sizedPoolsof Waterused for production   9
CC Paul Papdimitriou                          paper cups are a                       multiMillion                         ...
11
anOpen CALLto scale Action 12
multipleCOMMUNITiesBASEDARCHITECTURE 13
A DISTINCT     CREATIVE14        BRIEF
an Expert     Jury     Curation15
AGILEDESIGN  process
430     Ideas     submitted17
430        IDEAS      in more than     1600 versions18
More than         5.000     Comments     Provided Feedback19
More than      13.000     Ratings             vetted     the submissions20
More than       5000     People     participated21        actively
CC Paul Papdimitriou                          Hey Guys                       you are                       earning        ...
23
LEt us Look atThe BuildingBlocks ofSuccess
well, Happy talent     Deliversgreat results
REAL     COMMITMENT          nurtures         COMMUNITY26
Design      Ownership27
Choose A Topic     Which carries        relevancy                in itself28
The     Collaborative       Atmosphere         became contagious29
ThankYou                      Bastian                    Unterberg                  @bunterberg        bunterberg@jovoto.com
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Jovoto – Um novo tipo publicidade.

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1º Conferencia Crowdsourcing Comunidades e Co-Criação.
Jovoto – Um novo tipo publicidade.
Bastian Unterberg

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Jovoto – Um novo tipo publicidade.

  1. 1. Intro +BetacupBest Practice case Bastian Unterberg @bunterberg bunterberg@jovoto.com
  2. 2. HOW Do I Want To Work?
  3. 3. MostCreative Industriesare Walled gardens
  4. 4. HOW Do I Want To Work? A Global Platform toNurture Talent
  5. 5. BetacupBest Practice case
  6. 6. CC MattBiddulph each year 1.400.000 tons of Coffee Beans are brewed in the US 6
  7. 7. CC Ernst Viknein North America Each Year58 BillionPaper Cupsend up un-recycled on landfills 7
  8. 8. CC Wagner Cassimiro that makes it 20 Million trees cut down each Year 8
  9. 9. CC Max Gianiand16.000Olympic-sizedPoolsof Waterused for production 9
  10. 10. CC Paul Papdimitriou paper cups are a multiMillion dollar Issue 10
  11. 11. 11
  12. 12. anOpen CALLto scale Action 12
  13. 13. multipleCOMMUNITiesBASEDARCHITECTURE 13
  14. 14. A DISTINCT CREATIVE14 BRIEF
  15. 15. an Expert Jury Curation15
  16. 16. AGILEDESIGN process
  17. 17. 430 Ideas submitted17
  18. 18. 430 IDEAS in more than 1600 versions18
  19. 19. More than 5.000 Comments Provided Feedback19
  20. 20. More than 13.000 Ratings vetted the submissions20
  21. 21. More than 5000 People participated21 actively
  22. 22. CC Paul Papdimitriou Hey Guys you are earning a ton of media 22
  23. 23. 23
  24. 24. LEt us Look atThe BuildingBlocks ofSuccess
  25. 25. well, Happy talent Deliversgreat results
  26. 26. REAL COMMITMENT nurtures COMMUNITY26
  27. 27. Design Ownership27
  28. 28. Choose A Topic Which carries relevancy in itself28
  29. 29. The Collaborative Atmosphere became contagious29
  30. 30. ThankYou Bastian Unterberg @bunterberg bunterberg@jovoto.com
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