Enterprise Crowdsourcing Lukas	  Biewald	   São	  Paulo	   August	  29,	  2011	   	  
Image	  Source:	  New	  York	  Times	  
US	  Unemployment	  Rate	  1948	                                      2010	  
Global Unemployment Rates                             Source:	  OECD	  
Size	  of	  US	  Labor	  Force	  1948	                                              2010	  
Annual Labor Force for OECD Countries                                         Source:	  OECD	  
What is Crowdsourcing?  Crowdsourcing is …"                 “Engaging distributed groups of people to complete microtasks ...
Crowdsourcing	  Industry	  by	  Category	  &	  Subcategory	                                                               ...
How Crowdsourcing WorksLike	  cloud	  compuQng…	     We access human processing                                 power in t...
Search Volume for ‘Crowdsourcing’                              Source:	  Google	  Trends.	  August	  24,	  2011	  
Search Volume for ‘Crowdsourcing’ & ‘Outsourcing’                                 Source:	  Google	  Trends.	  August	  24...
Google Scholar Articles Mentioning ‘Crowdsourcing’              3000	                2500	                2000	  Ar#cles	 ...
0	                      5,000,000	                                      10,000,000	                                       ...
Enterprise Crowdsourcing Solutions   Business	  LisQng	  VerificaQon	     Search Relevance     Product Categorization      ...
Enterprise Solution: Business Listing VerificationBusiness Goals/ Objectives1.  Verify and correct stale listings2.  Retain...
Enterprise Solution: Generate ContentYou give us input data, we generate fresh content that matches your criteria."Example...
Enterprise Solution: Product Image Moderation
Scalability	  of	  Enterprise	  Crowdsourcing	  
Daily FTE for CrowdFlower tasks: May 2010 – Nov 2010Number of FTEs6,000                                            •  In O...
CrowdFlow Digital Assembly Line
Accuracy Through Peer Review                       1 worker writes content to match your                                  ...
Accuracy Through an Automated Workflow
Accuracy Through Redundancy  Accuracy per workers - content moderation application1  Percent accuracy (Incremental)       ...
Need	  for	  	  Kreyol-­‐English	  	  Translators	                             January	  12,	  2010	  
Graphic	  by	  Ushahidi	  
Crisis response in Haiti: User interface
Crisis response in Haiti: Result
Crowdflower – As pessoas são melhores que os computadores.
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Crowdflower – As pessoas são melhores que os computadores.

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1º Conferencia Crowdsourcing Comunidades e Co-Criação.
Crowdflower – As pessoas são melhores que os computadores
Lukas Biewald,

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Crowdflower – As pessoas são melhores que os computadores.

  1. 1. Enterprise Crowdsourcing Lukas  Biewald   São  Paulo   August  29,  2011    
  2. 2. Image  Source:  New  York  Times  
  3. 3. US  Unemployment  Rate  1948   2010  
  4. 4. Global Unemployment Rates Source:  OECD  
  5. 5. Size  of  US  Labor  Force  1948   2010  
  6. 6. Annual Labor Force for OECD Countries Source:  OECD  
  7. 7. What is Crowdsourcing? Crowdsourcing is …" “Engaging distributed groups of people to complete microtasks or generate information.” – Jeff Howe**J. Howe. Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. CrownBusiness, 2008.
  8. 8. Crowdsourcing  Industry  by  Category  &  Subcategory   • Citizen Journalism • Citizen Science • Brand Engagement • Directories • Customer • Film Community Engagement • Expert-tasks • Forecasting & Building • Employee Prediction Cloud • Freelance Engagement Labor Platforms • Health • Fans & Followers • Micro-tasks • Help Collective • Maps Knowledge • Market Intelligence • Opinion • Polling • Q&A • Reference • Advertising • Reviews • Apparel • Social Production • Art • Translation • Audio/Video • Travel • Branding Collective • Consumer Goods Creativity • Design Crowdsourcing • Film • Music & Music Videos • Charity and Non • Photography Profits • Writing • Education • Emergency Response • Environment Civic • Global Issues Engagement • Government & • Donations, Tools Politics Philanthropy & • Humanitarian Crowdfunding Sponsorship • Design • Local Community • Investing Open • Idea Generation • Lending • Religion Innovation • Optimization • Volunteering • R&D
  9. 9. How Crowdsourcing WorksLike  cloud  compuQng…   We access human processing power in the cloud.
  10. 10. Search Volume for ‘Crowdsourcing’ Source:  Google  Trends.  August  24,  2011  
  11. 11. Search Volume for ‘Crowdsourcing’ & ‘Outsourcing’ Source:  Google  Trends.  August  24,  2011  
  12. 12. Google Scholar Articles Mentioning ‘Crowdsourcing’ 3000   2500   2000  Ar#cles   1500   1000   500   0   2006   2007   2008   2009   2010   Year  
  13. 13. 0   5,000,000   10,000,000   15,000,000   20,000,000  Oct-­‐04   Jan-­‐05  Apr-­‐05   Jul-­‐05  Oct-­‐05  Feb-­‐06  Apr-­‐06   CrowdFlower Judgments By Month Jul-­‐06  Nov-­‐06   Jan-­‐07  Apr-­‐07  
  14. 14. Enterprise Crowdsourcing Solutions Business  LisQng  VerificaQon   Search Relevance Product Categorization Lead Generation
  15. 15. Enterprise Solution: Business Listing VerificationBusiness Goals/ Objectives1.  Verify and correct stale listings2.  Retain customer base3.  Increase market shareResultsCrowdFlower increase accuracy for:•  Business URL to 97%•  Address to 95%•  Phone to 99%•  Business Name to 97%
  16. 16. Enterprise Solution: Generate ContentYou give us input data, we generate fresh content that matches your criteria."Example content includes:•  Answers to user-generated questions•  Website summaries•  SEO texts Can I purcahse a college degree? It is possible to purchase a college degree online. However, you cannot purchaseCommon client criteria: a valid college degree that will•  Length be recognized by an employer.(e.g., 100 - 1000 characters)•  Tone(e.g., polite andprofessional) CONTENT•  Proper grammar, GENERATIONspelling, and punctuation
  17. 17. Enterprise Solution: Product Image Moderation
  18. 18. Scalability  of  Enterprise  Crowdsourcing  
  19. 19. Daily FTE for CrowdFlower tasks: May 2010 – Nov 2010Number of FTEs6,000 •  In October, CrowdFlower delivered work equivalent to 1,208 FTEs outsourcing company1,000 •  In September, the company scaled-up from 174 FTEs to 5,863 FTEs in 5 days, seamlessly 500 delivering consistent high quality output 0 Daily FTE for CrowdFlower tasks: 8/28/2010 - 9/6/2010 Number of FTEs Scaling up Scaling down 5,689 FTEs in 5 days 5,685 FTEs in 4 days 5,863 332 511 901 365 339 565 174 224 178 28-Aug 29-Aug 30-Aug 31-Aug 1- 2- 3- 4- 5- 6- Sep Sep Sep Sep Sep Sep
  20. 20. CrowdFlow Digital Assembly Line
  21. 21. Accuracy Through Peer Review 1 worker writes content to match your business rules Verified content! Multiple workers verify the contentWorker is allowed to keep working. We keep them on track with CrowdFilter technology.
  22. 22. Accuracy Through an Automated Workflow
  23. 23. Accuracy Through Redundancy Accuracy per workers - content moderation application1 Percent accuracy (Incremental) 94.5 95.0 1.6 1.8 2.1 3.3 85.7 1 3 5 7 9 Total = 9 Total = 3.9
  24. 24. Need  for    Kreyol-­‐English    Translators   January  12,  2010  
  25. 25. Graphic  by  Ushahidi  
  26. 26. Crisis response in Haiti: User interface
  27. 27. Crisis response in Haiti: Result
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