Cause Marketing Trends Spring Summer 2009 Cone
by Cone on Aug 06, 2009
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As the leader in the cause-related field, Cone has an unwavering commitment to tracking and identifying marketplace trends to keep you on the leading edge and to enable us to proactively address th...
As the leader in the cause-related field, Cone has an unwavering commitment to tracking and identifying marketplace trends to keep you on the leading edge and to enable us to proactively address the business and communications needs of our clients.
To that end, we have identified 10 recent cause-related trends in the marketplace that have emerged as a result of our ongoing scanning and analysis over the past several months. These trends reveal some interesting insights into the state of cause as we endure a reset global economy. Many of these examples are cause promotions, so it is clear that organizations are taking a back-to-basics approach to cause, seeking to connect with consumers and ultimately drive sales. Companies are also handing over control to the consumer, giving him or her the ultimate voice in supporting the cause that matters most. The trends and examples highlighted here are not intended to be shared as best practices, but rather as a reflection of what is prevailing now.
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Akky Sherpa