2009 Marketing Trends_Cone

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  • 86% of marketing use Twitter as a marketing tool, more than blogs linked in or Facebook-- Social Media Marketing Industry Report
  • 1.5 bill iPhone apps downloaded as of July 2009-- Apple
  • By 2013 1 billion viewers will access video via the Web-- ABI Research
  • 2009 Marketing Trends_Cone

    1. 1. 2009 Marketing Trends 5 Big ideas from top brands
    2. 2. Fierce competition: Rivals square off McDonald’s vs. Starbucks Mac vs. PC 1 Comcast vs. Verizon FiOS Quizno’s vs. Subway Property of Cone. Not for Distribution.
    3. 3. All aTwitter: Marketers are going twazy search.twitter.com @choicehotels Best Buy Job Overview Bing.com @pizzahut Property of Cone. Not for Distribution. 2
    4. 4. Everywhere you want to be: Mobile Apps Godiva Mobile Dockers Shakable App 3 “Drinkspiration” by Absolut Property of Cone. Not for Distribution. MasterCard “Priceless Picks”
    5. 5. “Video killed the radio star”: Marketers turn to Web video AirTran “Internetiquette” Taco Bell “It’s All About the Roosevelts” Property of Cone. Not for Distribution. Tampax “Zack16.com” 4
    6. 6. I hardly recognize myself: Brand revitalizations Denny’s Syfy Channel Pepsi Snapple Property of Cone. Not for Distribution. 5

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