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Scaling Organic Search                 The Business of SEOconductor.com/marketing-cloud
Market evolution 2005 - present                                                                        Major              ...
3.Measure                                   2.Invest               4.Scale                         1.Try                  ...
Five Stage of SEO Maturity	conductor.com/marketing-cloud
Five Stage of SEO Maturity	conductor.com/marketing-cloud
Budget  Strategy                                   Striking Distance                                                   	  ...
STRIKING ZONE KEYWORDS	conductor.com/marketing-cloud
Five Stage of SEO Maturity	conductor.com/marketing-cloud
Budget  Strategy                            Expand                                           	                            ...
SETTING SEO EXPECTATIONS	conductor.com/marketing-cloud
Five Stage of SEO Maturity	conductor.com/marketing-cloud
THE BOSS WANTS TO SEE ROI	conductor.com/marketing-cloud
Be                                   b u s c om e                                        ine       a 	                    ...
Budget  Strategy            Tie SEO Metrics to Business Metrics                                                        	  ...
Five Stage of SEO Maturity	conductor.com/marketing-cloud
Budget  Strategy                         Organize and Prioritize                                                         	...
BUILD AN SEO TEAM	                                    I’m the      I’m the                                   Strategist/  ...
Five Stage of SEO Maturity	conductor.com/marketing-cloud
Budget  Strategy                         CRUSH THE COMPETITION	                                       SEO is a Zero Sum Ga...
Create Internal Competition                                   	conductor.com/marketing-cloud
Download Todays Presentation From	                        conductor.com/marketing-cloud	                       Got a Quest...
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Scaling Organic Search: The Business of SEO

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Presented by: Seth Besmertnik, CEO, Conductor
Thursday, October 28, 2010
MarketingCloud

Seth's presentation explained how to identify where you are in your SEO maturity and how to advance to the final stage goals of scalability, sustainability, visibility and profitability.

SEO Maturity Assessment
Evaluates your SEO strength across 4 key areas:
Strategy & Buy-in
Process Definition, Automation, & Systems
Keyword Management
Results, Reporting & Metrics

SEO Maturity Cycle Worksheet
Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity.
4Q Share of Search Report Template
Illustrates your progress against competitors by graphing each of your domains' visibility for your most important keywords over four quarters.

SEO Performance Profiler
Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates.

SEO ROI Calculator
Calculates return on total SEO investment for B2C, B2B and Publisher business types.

To download the resources above please visit:
http://www.conductor.com/resource-center/presentations/scaling-organic-search-business-seo-marketing-cloud

Published in: Business, Technology
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Transcript of "Scaling Organic Search: The Business of SEO"

  1. 1. Scaling Organic Search The Business of SEOconductor.com/marketing-cloud
  2. 2. Market evolution 2005 - present Major Opportunity PPC SEO Tried SEO, Recession – SEO as the next Marginal Success The Rise of Paid maxed out paid major frontier Search – companies focused hard hereconductor.com/marketing-cloud
  3. 3. 3.Measure 2.Invest 4.Scale 1.Try 5.Competeconductor.com/marketing-cloud
  4. 4. Five Stage of SEO Maturity conductor.com/marketing-cloud
  5. 5. Five Stage of SEO Maturity conductor.com/marketing-cloud
  6. 6. Budget Strategy Striking Distance 92% of traffic comes from page 1 Metricsconductor.com/marketing-cloud
  7. 7. STRIKING ZONE KEYWORDS conductor.com/marketing-cloud
  8. 8. Five Stage of SEO Maturity conductor.com/marketing-cloud
  9. 9. Budget Strategy Expand Keyword Expansion Metricsconductor.com/marketing-cloud
  10. 10. SETTING SEO EXPECTATIONS conductor.com/marketing-cloud
  11. 11. Five Stage of SEO Maturity conductor.com/marketing-cloud
  12. 12. THE BOSS WANTS TO SEE ROI conductor.com/marketing-cloud
  13. 13. Be b u s c om e ine a ss g uy conductor.com/marketing-cloud
  14. 14. Budget Strategy Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment Metricsconductor.com/marketing-cloud
  15. 15. Five Stage of SEO Maturity conductor.com/marketing-cloud
  16. 16. Budget Strategy Organize and Prioritize Make all keywords winners Metricsconductor.com/marketing-cloud
  17. 17. BUILD AN SEO TEAM I’m the I’m the Strategist/ Project Analyst Manager I’m the I’m the Link Content Builder Writer I’m the Keyword Jockey conductor.com/marketing-cloud
  18. 18. Five Stage of SEO Maturity conductor.com/marketing-cloud
  19. 19. Budget Strategy CRUSH THE COMPETITION SEO is a Zero Sum Game Metricsconductor.com/marketing-cloud
  20. 20. Create Internal Competition conductor.com/marketing-cloud
  21. 21. Download Todays Presentation From conductor.com/marketing-cloud Got a Question? Twitter @conductor conductor.com/marketing-cloud
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