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Scaling Up Your SEO Campaigns

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During Seth’s presentation, he discussed the 5 stages of SEO maturity, how to discover your SEO maturity stage and useful tips and strategies to move your organization to the next stage of …

During Seth’s presentation, he discussed the 5 stages of SEO maturity, how to discover your SEO maturity stage and useful tips and strategies to move your organization to the next stage of maturity.

Discover Seth’s actionable techniques for determining your company’s SEO Maturity stage, where you should be spending your SEO budget, the strategies you should be using and the metrics vital for tracking SEO by downloading the following resources.

The Five Stages of SEO Maturity Presentation
Seth’s presentation from SES San Francisco outlines the Five Steps of SEO maturity and provides useful tips and strategies to get your organization to the next stage.
The Five Stages of SEO Maturity Worksheet
This worksheet outlines where you should be spending your SEO budget, the strategies you should be using to be successful and the metrics vital for tracking SEO.

To download the worksheet please visit:
http://www.conductor.com/resource-center/presentations/scaling-your-seo-campaigns

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  • 1. The Five Stages of SEO Maturityconductor.com/sesSF
  • 2. ABOUT CONDUCTOR Most widely used SEO platform Over 250 leading marketers rely on Conductor 75+ employees, with backgrounds from Google, Yahoo & MSN ‘Conductor Research Labs’ bringing science to natural search “The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemensconductor.com/sesSF
  • 3. 3.Measure 2.Invest 4.Scale 1.Try 5.Competeconductor.com/sesSF
  • 4. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete Personnel Engineering/Production SEO Technology Budget Strategy STRIKING DISTANCE 92% of traffic comes from page 1 90 80000 68 60000 Rank Traffic 45 40000 Metrics 23 20000 0 0 Jan Feb Marconductor.com/sesSF
  • 5. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete Personnel Engineering/Production SEO Technology Content Budget Link Building Strategy EXPAND Keyword Expansion Aggregate Keyword Search Volume 800,000 12 Search Volume 600,000 9 Average Rank 400,000 6 Metrics 200,000 3 0 0 Jan Feb Marchconductor.com/sesSF
  • 6. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete Personnel Engineering/Production SEO Technology Budget Content Continuing Education Link Building Strategy TIE SEO METRICS TO BUSINESS METRICS Warning! Measure now or lose investment SEO ROI 3,000,000 2,250,000 Rankings Traffic 1,500,000 Revenue Metrics 750,000 0 Jan Feb Marchconductor.com/sesSF
  • 7. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete Personnel Engineering/Production SEO Technology Budget Content Continuing Education Link Building Strategy ORGANIZE AND PRIORITIZE Make all keywords winners Keyword Pipeline 1,500 1,125 1-10 11-20 750 21+ Metrics 375 0 Category 1 Category 2 Category 3conductor.com/sesSF
  • 8. 1.Try 2.Invest 3.Measure 4.Scale 5.Compete Personnel Engineering/Production Budget SEO Technology Content Continuing Education Link Building Strategy CRUSH THE COMPETITION Predict the future using existing data SEO Market Share Company 1 Company 2 Company 3 Others Metricsconductor.com/sesSF
  • 9. GO TO CONDUCTOR.COM/SESSF TO DOWNLOAD THIS WORKSHEET AND PRESENTATION SLIDES Got a question? Twitter @besmertnikconductor.com/sesSF

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