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Measure and Optimize Paid and Organic Search Together

by on Dec 02, 2011

  • 874 views

Presented by: ...

Presented by:
Seth Besmertnik, Conductor CEO and Billy Mungovan, Adobe Sr. Director, Visitor Acquisition
Wednesday, March 9, 2011
Adobe Omniture Summit 2011

Seth and Billy introduce the first-ever paid and organic SEM solution from Adobe and Conductor. Its groundbreaking integration lets you automatically improve your combined paid and organic search marketing results based on your existing underlying SiteCatalyst data. In this presentation, you will learn how this exciting new SEM solution:

-Measures paid and organic rank, clicks and most importantly, revenue in one report
-Automatically optimizes paid bids based on fluctuations in your organic rank
-Expands paid keyword sets based on organic traffic and competitive input

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Measure and Optimize Paid and Organic Search Together Measure and Optimize Paid and Organic Search Together Presentation Transcript