Managing brand complexity and ensuring consistency through online proofing

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ConceptShare

Originally presented at the Adam Sync event in May 2015.

Business

REPLACING EMAIL & JOB BAGS W. ONLINE PROOFING
Make it easy to
Capture/Communicate
Clear & Actionable
Feedback

• Measurement & Success image
Successfully solving Review & Approval
needs to be based on measurement”

• Fortune 500; financial services
• Thousands of campaigns, tens of thousands of assets
• 3 dozen agencies + large internal team

R&A SUPPLY CHAIN CASE STUDY
PRE SUPPLY CHAIN
APPROACH
WE FEEL
WE HAVE A PROBLEM

R&A SUPPLY CHAIN CASE STUDY
THE CHANGE & IMPACT
• Approached client with facts
• Behavior changed within 30 days
• Eliminated 18% review time “fat”
• Eliminated 1 entire revision round on average
• Save time, capacity & margin
• Avg. Review Cycle: decreased by 15 days
• # Revisions/Asset: 4 to 1.8
• Savings: Hundreds of thousands $$$/yr.

• We know which agency is the most efficient by asset
• We know how to staff quick turnaround projects
• We are fixing how we work with “slow” agencies

• We are implementing R&A SLAs internally & externally
• We have a benchmark to improve on
• This year our goal is to reduce our R&A time by 15%

$• Approval Process Compliance: 81% to 98% in 4 months • Minimized risk to brand • Minimized exposure to regulatory infractions$

WANT TO TALK MORE ABOUT IT?
Nish.Patel@ConceptShare.com
@nishpatel
1.613.617.5778

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Managing brand complexity and ensuring consistency through online proofing

1. STOP BRANDING POLLUTION: MANAGING BRAND COMPLEXITY & ENSURING CONSISTENCY

2. BECAUSE IT’S THE …….

3. REPLACING EMAIL & JOB BAGS W. ONLINE PROOFING Make it easy to Capture/Communicate Clear & Actionable Feedback

4. TECH IS ONLY ONE PIECE OF THE PUZZLE

6. • Measurement & Success image Successfully solving Review & Approval needs to be based on measurement”

7. • Fortune 500; financial services • Thousands of campaigns, tens of thousands of assets • 3 dozen agencies + large internal team

8. R&A SUPPLY CHAIN CASE STUDY PRE SUPPLY CHAIN APPROACH WE FEEL WE HAVE A PROBLEM

10. R&A SUPPLY CHAIN CASE STUDY THE CHANGE & IMPACT • Approached client with facts • Behavior changed within 30 days • Eliminated 18% review time “fat” • Eliminated 1 entire revision round on average • Save time, capacity & margin • Avg. Review Cycle: decreased by 15 days • # Revisions/Asset: 4 to 1.8 • Savings: Hundreds of thousands $$$/yr.

11.

12. • We know which agency is the most efficient by asset • We know how to staff quick turnaround projects • We are fixing how we work with “slow” agencies

13.

14. • We are implementing R&A SLAs internally & externally • We have a benchmark to improve on • This year our goal is to reduce our R&A time by 15%

15.

16. • Approval Process Compliance: 81% to 98% in 4 months • Minimized risk to brand • Minimized exposure to regulatory infractions

17. IF YOU REMEMBER JUST ONE THING

18. WANT TO TALK MORE ABOUT IT? Nish.Patel@ConceptShare.com @nishpatel 1.613.617.5778

Managing brand complexity and ensuring consistency through online proofing

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