The Idea (c) 2009 Sherry Heyl and Rachelle Montano Bringing Entertainment to Brands Confidential & Proprietary. Do Not Disclose, Copy or Distribute.

(c) 2009 Sherry Heyl and Rachelle Montano Strategy & Vision Sherry Heyl and Rachelle Montano are creating a social promotions model for both artists and advertisers: Artists True connections to expand fan-base Channels to expand production and distribution Marketing strategies and execution, based on true market intelligence Access to information on the industry and the ability to network with other professionals Advertisers A unique model that allows them access to target audience at a very good value, with guaranteed results Ability to interact with their audience on a different level by engaging them more directly Access to information on the industry and the ability to network with other professionals

Sherry Heyl and Rachelle Montano are creating a social promotions model for both artists and advertisers:

Artists

True connections to expand fan-base

Channels to expand production and distribution

Marketing strategies and execution, based on true market intelligence

Access to information on the industry and the ability to network with other professionals

Advertisers

A unique model that allows them access to target audience at a very good value, with guaranteed results

Ability to interact with their audience on a different level by engaging them more directly

Access to information on the industry and the ability to network with other professionals

(c) 2009 Sherry Heyl and Rachelle Montano Keys to Success Management team Combined 20+ years experience in online strategies Extensive track record of driving results Industry credibility, deep relationships Ability to staff the company extremely quickly—access to top talent for all critical positions Model A unique value proposition for both artists and advertisers All aspects of the model have been proven out in other categories, but have never been combined in this way, and are completely new to the Entertainment Industry.

Management team

Combined 20+ years experience in online strategies

Extensive track record of driving results

Industry credibility, deep relationships

Ability to staff the company extremely quickly—access to top talent for all critical positions

Model

A unique value proposition for both artists and advertisers

All aspects of the model have been proven out in other categories, but have never been combined in this way, and are completely new to the Entertainment Industry.

Meet Anonymous fictional scenario (c) 2009 Sherry Heyl and Rachelle Montano Anonymous is an artist who fuzes hip hop and Jazz. He resides in NY and tends to play 4-5 shows a week throughout the city. He has released 3 CDs through an independent label. His CDs have sold well and he has over hundreds of thousands of fans on his MySpace page. However Anonymous has not been able to attract the interest of the right label that is able to properly promote his unique music blend.

A Nonprofit’s Dilemma (c) 2009 Sherry Heyl and Rachelle Montano A nonprofit is promoting their national United campaign. They have successfully pushed their messages through multiple channels including: TV, Radio, Print, Facebook, MySpace, Twitter, YouTube. However, they have not been able to spark two-way conversations among the community nor have they found the magic formula to make their message go viral.

Anonymous: Identified Demographics of the most passionate fans. Created a Tour schedule based on geo-tagging where online songs are being played the most. Identify psychographics and sentiment of the fans. (c) 2009 Sherry Heyl and Rachelle Montano Solutions A Nonprofit: Identify Demographics of the most passionate advocates. Create the United story based on the stories of the most passionate advocates. Identify psychographics and sentiment of the fans.

Anonymous:

Identified Demographics of the most passionate fans.

Created a Tour schedule based on geo-tagging where online songs are being played the most.

Identify psychographics and sentiment of the fans.

A Nonprofit:

Identify Demographics of the most passionate advocates.

Create the United story based on the stories of the most passionate advocates.

Identify psychographics and sentiment of the fans.

Match A Nonprofit with artist most aligned with their story (in this case Anonymous is a fit). Create the story of Anonymous’ involvement with A Nonprofit. Produce Videos and Songs sponsored by A Nonprofit. Targeted/Re-Targeted Online Advertising. Anonymous engages fans online and offline encouraging them to tell their A Nonprofit story. Donation widget spread throughout the web with the latest news and downloadable song from Anonymous. (c) 2009 Sherry Heyl and Rachelle Montano Solutions

Match A Nonprofit with artist most aligned with their story (in this case Anonymous is a fit).

Create the story of Anonymous’ involvement with A Nonprofit.

Produce Videos and Songs sponsored by A Nonprofit.

Targeted/Re-Targeted Online Advertising.

Anonymous engages fans online and offline encouraging them to tell their A Nonprofit story.

Donation widget spread throughout the web with the latest news and downloadable song from Anonymous.

Campaign Benefits Anonymous: Exposure to a larger audience with greater reach, building his fan base. Creation of a Positive Brand Image. Promotional efforts targeted to where there was a high likelihood of success, avoiding “empty rooms.” (c) 2009 Sherry Heyl and Rachelle Montano A Nonprofit: Excitement created around the A Nonprofit brand. Real people told their A Nonprofit stories or got involved with A Nonprofit as a means to be involved with the campaign. Fundraising efforts more than paid for the cost of the campaign.

Anonymous:

Exposure to a larger audience with greater reach, building his fan base.

Creation of a Positive Brand Image.

Promotional efforts targeted to where there was a high likelihood of success, avoiding “empty rooms.”

A Nonprofit:

Excitement created around the A Nonprofit brand.

Real people told their A Nonprofit stories or got involved with A Nonprofit as a means to be involved with the campaign.

Fundraising efforts more than paid for the cost of the campaign.

Revenue Model All sponsorship revenue goes to the cost of production, distribution, promotion and commissions. In order to represent an artist and match them with a sponsor, “company” will have equity in the artist brand. An artist can work with us without an equity share if they are willing to cover their own costs. (c) 2009 Sherry Heyl and Rachelle Montano

All sponsorship revenue goes to the cost of production, distribution, promotion and commissions.

In order to represent an artist and match them with a sponsor, “company” will have equity in the artist brand.

An artist can work with us without an equity share if they are willing to cover their own costs.

Thank You Sherry Heyl & Rachelle Montano (c) 2009 Sherry Heyl and Rachelle Montano Bringing Entertainment to Brands For more information, contact: [email_address]

Sherry Heyl & Rachelle Montano