Mapping Corporate Goals

Mapping Corporate Goals With Social Media Trends and Technologies Presented by

Concept Hub, Inc Founded in 2005 A Full Service Social Media Agency providing research, strategy, training, and integrated campaigns B2B, B2C, Non-Profit, Government, Entertainment, Media, Higher Education

Today’s Agenda
Accelerating Trends
Ways Social Media Technologies are
Being Used in Business
Consumer Analysis that will Benefit
Various Functional Units and Departments
Creating an Organization Culture for the Age
Social Media
Organizing Flow of Data
So What’s Next?

Accelerating Trends
Evolving Communications
Personalized Content
Accelerating Changes
Source Minneapolis-based Russell Herder and Ethos Business Law.

Characteristics of Social Media
Low Risk
2. Easy Trail
3. Willingness to Embrace Change
The Ability to Make Personal Decisions
Grassroots Marketing Effort
Highly Compatible with Current Communications
Easy to Get Involved
8. Mainstream Media and Peer Influence.

Ways Social Media Technologies are Being Used in Business Public Relations

Ways Social Media Technologies are Being Used in Business Public Relations Marketing

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources Training

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources Training We Have Reached the Tipping Point

True Story PR Team Launches a Blogger Relationship Campaign

True Story PR Team Launches a Blogger Relationship Campaign Blogger responds by posting complaints about the company’s technology but also offers solutions

True Story PR Team Launches a Blogger Relationship Campaign Blogger responds by posting complaints about the company’s technology but also offers solutions PR has to get Customer Service, Sales, and R&D involved. None of the departments were prepared. It took the company 4 days to respond.

Scenario 1

Scenario 2

May 2009 SmartBrief on Workforce poll: Do businesses have a right to know how employees portray themselves online? * No, 52% * Yes, 48% What Do YOU Think?

US Employees Who Believe Social Media Usage Can Damage a Company’s Reputation 74% Agree or Strongly Agree!!

THINK BRAND YOU!

Searching for The BUSINESS Sense?

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Consumer intelligence across departments.

The ability to Quickly improve service or enhance products.

A consumer-focused business process.

A consumer-focused business process.
Identify new business opportunities

REAL-TIME INSIGHTS FROM INTERNAL AND EXTERNAL SOURCES

DISCOVERS WHAT WOMEN WANT

CROSS-FUNCTIONAL COLLABORATION

CONSUMER INTELLIGENCE ACROSS DEPARTMENTS

THE ABILITY TO QUICKLY IMPROVE SERVICE OR ENHANCE PRODUCTS

A CONSUMER-FOCUSED BUSINESS PROCESS

Social media technologies are invading the workplace by stealth. Companies know this but have no formal plan to manage them.

So What’s Next?!?
Agility is, of course, absolutely vital
But agility without strategy is reactionary.
It merely subordinates a person, a company or a country for that matter, to someone else’s strategy.
Revolutionary Wealth by Alvin
& Heidi Toffler

THANK YOU
SHERRY HEYL, CEO
[email_address]

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Mapping Corporate Goals

by Concept Hub, Inc on Aug 27, 2009

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