Mapping Corporate Goals With Social Media Trends and Technologies Presented by

Concept Hub, Inc Founded in 2005 A Full Service Social Media Agency providing research, strategy, training, and integrated campaigns B2B, B2C, Non-Profit, Government, Entertainment, Media, Higher Education

Today’s Agenda Accelerating Trends Ways Social Media Technologies are Being Used in Business Consumer Analysis that will Benefit Various Functional Units and Departments Creating an Organization Culture for the Age Social Media Organizing Flow of Data So What’s Next?

Today’s Agenda

Accelerating Trends

Ways Social Media Technologies are

Being Used in Business

Consumer Analysis that will Benefit

Various Functional Units and Departments

Creating an Organization Culture for the Age

Social Media

Organizing Flow of Data

So What’s Next?

Accelerating Trends Evolving Communications Personalized Content Accelerating Changes Source Minneapolis-based Russell Herder and Ethos Business Law.

Accelerating Trends

Evolving Communications

Personalized Content

Accelerating Changes

Characteristics of Social Media Low Risk 2. Easy Trail 3. Willingness to Embrace Change The Ability to Make Personal Decisions Grassroots Marketing Effort Highly Compatible with Current Communications Easy to Get Involved 8. Mainstream Media and Peer Influence.

Low Risk

2. Easy Trail

3. Willingness to Embrace Change

The Ability to Make Personal Decisions

Grassroots Marketing Effort

Highly Compatible with Current Communications

Easy to Get Involved

8. Mainstream Media and Peer Influence.

Ways Social Media Technologies are Being Used in Business Public Relations

Ways Social Media Technologies are Being Used in Business Public Relations Marketing

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources Training

Ways Social Media Technologies are Being Used in Business Public Relations Marketing Sales Customer Service Investor Relations Human Resources Training We Have Reached the Tipping Point

True Story PR Team Launches a Blogger Relationship Campaign

True Story PR Team Launches a Blogger Relationship Campaign Blogger responds by posting complaints about the company’s technology but also offers solutions

True Story PR Team Launches a Blogger Relationship Campaign Blogger responds by posting complaints about the company’s technology but also offers solutions PR has to get Customer Service, Sales, and R&D involved. None of the departments were prepared. It took the company 4 days to respond.

Scenario 1

Scenario 1

Scenario 1

Scenario 2

Scenario 2

May 2009 SmartBrief on Workforce poll: Do businesses have a right to know how employees portray themselves online? * No, 52% * Yes, 48% What Do YOU Think?

US Employees Who Believe Social Media Usage Can Damage a Company’s Reputation 74% Agree or Strongly Agree!!

THINK BRAND YOU!

Searching for The BUSINESS Sense?

Searching for The BUSINESS Sense? Real-time insight from internal and external sources.

Real-time insight from internal and external sources.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration. Appropriate allocation of personnel and resources.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration. Appropriate allocation of personnel and resources. Consumer intelligence across departments.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Consumer intelligence across departments.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration. Appropriate allocation of personnel and resources. Consumer intelligence across departments. The ability to Quickly improve service or enhance products.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Consumer intelligence across departments.

The ability to Quickly improve service or enhance products.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration. Appropriate allocation of personnel and resources. Consumer intelligence across departments. The ability to Quickly improve service or enhance products. A consumer-focused business process.

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Consumer intelligence across departments.

The ability to Quickly improve service or enhance products.

A consumer-focused business process.

Searching for The BUSINESS Sense? Real-time insight from internal and external sources. Insights into the organization of a client, prospect or competitor. Cross-functional collaboration. Appropriate allocation of personnel and resources. Consumer intelligence across departments. The ability to Quickly improve service or enhance products. A consumer-focused business process. Identify new business opportunities

Real-time insight from internal and external sources.

Insights into the organization of a client, prospect or competitor.

Cross-functional collaboration.

Appropriate allocation of personnel and resources.

Consumer intelligence across departments.

The ability to Quickly improve service or enhance products.

A consumer-focused business process.

Identify new business opportunities

REAL-TIME INSIGHTS FROM INTERNAL AND EXTERNAL SOURCES

DISCOVERS WHAT WOMEN WANT

CROSS-FUNCTIONAL COLLABORATION

CONSUMER INTELLIGECE ACROSS DEPARTMENTS

THE ABILITY TO QUICKLY IMPROVE SERVICE OR ENHANCE PRODUCTS

A CONSUMER-FOCUSED BUSINESS PROCESS

Social media technologies are invading the workplace by stealth. Companies know this but have no formal plan to manage them.

So What’s Next?!? Agility is, of course, absolutely vital But agility without strategy is reactionary. It merely subordinates a person, a company or a country for that matter, to someone else’s strategy. Revolutionary Wealth by Alvin & Heidi Toffler

Agility is, of course, absolutely vital

But agility without strategy is reactionary.

It merely subordinates a person, a company or a country for that matter, to someone else’s strategy.

Revolutionary Wealth by Alvin

& Heidi Toffler

THANK YOU SHERRY HEYL, CEO [email_address]

SHERRY HEYL, CEO

[email_address]