Social media introduction 03 liss


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Overview presentation on social media, LinkedIn, and Twitter. Includes opening a Twitter account. Has Resource pages listing SME's, books, and URL's for further study.

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Social media introduction 03 liss

  1. 1. An Introduction to Social Media – LinkedIn & Twitter December 5, 2013
  2. 2. Agenda I. Getting Started • Gain a fundamental understanding of each social channel II. Getting Noticed • Understand the distinct positioning, thought leadership, and networking capabilities of both channels. III. Staying Noticed • Develop an individual strategy on how and when to use either or both. IV. Hints | Best Practices | Watch-outs V. Resources VI. Q&A Appendix • Opening Link • Twitter on LinkedIn 2
  3. 3. Getting Started •Background •LinkedIn •Twitter 3
  4. 4. 4
  5. 5. Some Numbers 5
  6. 6. How They All Play Together 6
  7. 7. LinkedIn •Social networking site for people in professional occupations •259 million acquired users in more than 200 countries and territories as of June 2013 •65.6 million unique US visitors and 178.4 million globally as of July 2, 2013 •Available in 20 languages Source: Wikipedia 7
  8. 8. Twitter •Background •Getting Started •Tweeting •Using Twitter – Exercise •Setting up an account •Adding followers and following •Tweets 8
  9. 9. Twitter - Background •Online social networking and microblogging service •500 million registered users in 2012 •340 million tweets per day •1.6 billion search queries per day •Now one of the ten most visited websites Source: Wikipedia 9
  10. 10. Twitter - Getting Started A. Set up account a. Account name – fifteen (15) alphanumeric characters b. If company name used then remember to include team names in Bio c. SEO implications – Google, Yahoo! B. Find people to follow a. Set up process 1. 2. b. c. Twitter Search ( ) Third party tools 1. 2. C. People already using Twitter Inviting non-users to Twitter Twitterlocal ( ) Twellow ( ) The profile a. Avatar b. Background image or color for Home screen c. Bio (one hundred and sixty (160) characters available) 10
  11. 11. Tweeting A. One hundred and forty (140) characters available but note… a. Your name could be up to fifteen (15) characters b. Links can be very long B. Audiences for tweets a. Entire Twitter community b. Semi-publically to users approved to receive messages c. Privately from one user to another C. How Tweets can be viewed a. Internet b. Mobile phone c. Tablets 11
  12. 12. Using Twitter – Exercise •Setting up an account •Adding followers and following •Tweets 12
  13. 13. Twitter – Setting Up an Account I 13
  14. 14. Twitter Setting Up an Account II 14
  15. 15. Twitter – Adding Followers and Following 15
  16. 16. Tweets I •Tweets •Retweets •Direct Messages 16
  17. 17. Tweets II 17
  18. 18. Getting Noticed •LinkedIn •Twitter •Across both 18
  19. 19. Getting Noticed – LinkedIn •Complete your profile – achieve All Star level •Have a good opener •Utilize keywords effectively •Include your photograph •Update experience and education •Update vanity URL •Customize your website(s) presentation •Embed applications (up to 8) in your profile 19
  20. 20. Getting Noticed – Twitter •Complete your personal information •Decide on an appropriate handle •Resolve long links with either or use Twitter’s function •Customize background 20
  21. 21. Getting Noticed – Across Both •Ensure that your social media persona matches how you present your business offline •Use your social media introduction to set the tone of how you work •Harmonize introductions across social media applications •Cross promote yourself on all your social media app’s •Use keywords consistently 21
  22. 22. Staying Noticed •LinkedIn •Twitter •Across both 22
  23. 23. Staying Noticed – LinkedIn •Post updates •Engage in the community •Endorse others and make recommendations •Join and form groups •Post samples of your work •Share LinkedIn posts on Twitter 23
  24. 24. Staying Noticed – Twitter •Tweet •Reply to others’ tweets •Retweet •Use hash tags (#) •Use third party app’s •HootSuite •TweetDeck •Post your tweets to LinkedIn 24
  25. 25. Staying Noticed – Across Both •Post frequently and regularly •Be unique •Find your voice •Reply promptly •Employ advanced features •Images •Video •Link to your blogs and websites 25
  26. 26. Staying Noticed - Which to Use When •LinkedIn for B2B marketing •LinkedIn and Twitter for generating leads •Twitter and Pinterest for general awareness development •Facebook and Pinterest for working to reach consumers •Facebook for building loyalty and customer service 26
  27. 27. Staying Noticed - Clarify Branding Who are you representing: •Your employer •Mutual branding •Completely personal 27
  28. 28. Staying Noticed - Individual Strategy •Determine objectives •Create your social media identity •Prepare your social media introduction •Select app’s •Identify content, give more than receive •Determine frequency of posts •Prepare editorial calendar •Establish an online presence •Review your performance and results 28
  29. 29. Hints | Best Practices | Watch-outs •LinkedIn •Twitter •Across both 29
  30. 30. Hints | Best Practices | Watch-outs – LinkedIn •Use tags •Stay with the basic (free) service •Try to have people invite you instead of your sending the invitations •Quality versus quantity (LION – Linked In Open Networker) •Remember the lifetime 3,000 invitation limit •Have 250+ connections •Rule of thumb, have at least 10 connections for every year of age •Have at least 5 skills •Use up to 50 keywords in Skills & Expertise •Turn off notifications of updates under Privacy & Settings until profile is materially complete 30
  31. 31. Hints | Best Practices | Watch-outs – Twitter •Post to LinkedIn and other social media •Limit tweets to 120 characters •Rule of thumb when starting out is 4 to 5 tweets per day •Engagement is key but listening is most important •Balance tweets that add value and that promote you, bias should be towards the former •Follow and be followed •Use lists •Be cautious in the use of auto-tweets (I advise against them) •Functionality is simple (“stark” by one proponent), third party tools recommended 31
  32. 32. Hints | Best Practices | Watch-outs – Across Both •Be truthful •Don’t become a newspaper clipping service •Stay relevant and current •Be fresh and unique •Be personal not a faceless corporate entity •Watch out for changes in the apps •Be careful with what personal information you share •Keep your profiles current and accurate 32
  33. 33. Hints | Best Practices | Watch-outs – Across Both (Cont.) •Have a consistent name across all social media app’s •Avoid blatant self promotion and the accusation of spamming •Use a social media aggregator •Follow app’s SME’s and blogs •Include “Join Us” widgets wherever practical •Cross promote your profiles across all your social media app’s •Don’t strike back on negative comments 33
  34. 34. Resources •LinkedIn •Twitter •Social Media 34
  35. 35. Resources – LinkedIn SME’s 1. 2. Viveka van Rosen (@LinkedInExpert) Patrice-Anne Rutledge (@PatriceRutledge) 1. LinkedIn Marketing 1. 2. 3. The Official LinkedIn Blog Linked into Business Blog Patrice-Anne Rutledge Books Links 35
  36. 36. Resources – Twitter SME’s 1. 2. 3. Laura Fitton (@Pistachio) Hollis Thomases (@hollisthomases) Amy Jo Martin (@AmyJoMartin) Books 1. 2. 3. Twitter for Dummies All a Twitter Twitter Tips, Tricks, and Tweets Links 1. 2. 3. The Twitter Blog Network Use Twellow to Find Twitter Tweeple to Follow, Tweet, and Retweet! Twitter on Mashable 36
  37. 37. Resources – Social Media SME’s 1. 2. 3. Erik Qualman (“Digital Dale Carnegie”) (@equalman) Gary Vaynerchuk (@garyvee) Frank Young (@SocialMedia4_us ) Books 1. 2. 3. Inbound Marketing Search and Social Social Media Metrics for Dummies Links 1. 2. 3. Social Media Examiner Mashable Museum of Social Media 37
  38. 38. Q&A 38
  39. 39. Appendix 39
  40. 40. Opening Link 40
  41. 41. Posting Twitter Tweets to LinkedIn 41
  42. 42. Authorizing Twitter Tweets on LinkedIn 42