Your SlideShare is downloading. ×
  • Like
San casciano smart place @ National Council on Public History Annual Meeting 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

San casciano smart place @ National Council on Public History Annual Meeting 2014

  • 399 views
Published

Presentazione del progetto San casciano smart place al National Council on Public History Annual Meeting, Monterey, California, 19-22 marzo 2014

Presentazione del progetto San casciano smart place al National Council on Public History Annual Meeting, Monterey, California, 19-22 marzo 2014

Published in Mobile , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • thanks!
    Are you sure you want to
    Your message goes here
  • Very interesting Presentation, Good Work
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
399
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
1
Comments
2
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Presentazione del progetto “San Casciano Smart Place” al National Council on Public History Annual Meeting Monterey, California, 19-22 marzo 2014
  • 2. Local Communities Becoming Global The Case of the “Augmented” 500th Anniversary of Machiavelli’s Prince in Tuscany 2
  • 3. In this presentation: . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • 4. San Casciano Val di Pesa •  About 17.000 citizens •  In the Chianti region, about 15 km from Florence •  Tipycal Products: wine (Chianti), olive oil, hospitality… •  International tourism
  • 5. San Casciano Val di Pesa •  Inhabited by Etruscans from the VIII Sec. A.C. •  IIn 1513 Machiavelli wrote The Prince in his estate in Sant’Andrea in Percussina; •  On 26 July 1944, an allied bombing and the German mines reduced the town to a heap of ruins.
  • 6. Niccolò Machiavelli •  Florence 1469 – 1527 •  Writer, politician, diplomat •  Secretary to the Second Chancery of the Republic of Florence (1498 – 1512) •  At the return of the Medici he was accused of conspiracy and he was imprisoned, tortured and exiled (1512 – 1514)
  • 7. Il Principe It’s considered the first contribution of modern political sciences. «Il carattere fondamentale del Principe è quello di non essere una trattazione sistematica, ma un libro “vivente”» Antonio Gramsci, Note su Machiavelli Machiavellian… Machiavellianism…
  • 8. In 1513, during his exile in San Casciano Val di Pesa, Niccolò Machiavelli wrote The Prince…
  • 9. …and 500 years later, again in San Casciano, Machiavelli and The Prince come to life through the San Casciano Smart Place project
  • 10. TEAM . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • 11. Comune di San Casciano Val di Pesa Municipality www.sancascianovp.net
  • 12. 3Logic Private company – software development www.3logic.it
  • 13. Over 30 farms…
  • 14. 1 museum 3 civic and cultural associations
  • 15. STRATEGY . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • 16. Generative Communication A communication environment oriented to knowledge generation
  • 17. To re-create and to promote the territory through its history and traditions
  • 18. To use the charm of an historical figure to promote San Casciano in the world
  • 19. To support local producers (wine, oil, etc)
  • 20. San Casciano Val di Pesa in the world…
  • 21. …and the world in San Casciano
  • 22. PROJECT . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • 23. Problem! San Casciano is a place of transit or short stays
  • 24. Solution Exploiting the occasion of the celebrations for the 500th anniversary of The Prince to associate Machiavelli to San Casciano, enhancing at the same time the economical and social fabric
  • 25. Relationship between the real (people with their culture, history, economy…) and symbolic (genius loci) to design the future (district of knowledge)
  • 26. We can improve innovative strategies of territorial marketing focusing on the value and the main charateristics of typical pruducts, taking advantages from the historical culture of the territory and its traditions
  • 27. We create a network of local agricultural producers, from the smallest to multinational corporations
  • 28. Towards a district of knowledge: history, culture, agriculture and territory = an unique and unrepeatable lifestyle
  • 29. A model to be reproduced… … even in California
  • 30. In summary: a political projectü  Networking ü  Create a district of knowledge ü  Strenghten social capital ü  Renew the image of the area ü  Increase tourist flows
  • 31. TECHNOLOGIES . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • 32. Mobile app The first official app for smartphone and tablet for the promotion of the Chianti’s region
  • 33. Augmented Reality Multimedia contents (audio-stories, photos, video, etc.) for an augmented experience of San Casciano
  • 34. Geotagging Some contents are unlocked when you reach a specific location (eg Machiavelli’s home), because the on-site use provides added value to the user experience
  • 35. See you soon on your mobile device…
  • 36. …but, above all, in San Casciano (because we are beautiful…)
  • 37. Luca Toschi Director of Communication Strategies Lab – University of Florence www.csl.unifi.it