San casciano smart place @ National Council on Public History Annual Meeting 2014
Upcoming SlideShare
Loading in...5
×
 

San casciano smart place @ National Council on Public History Annual Meeting 2014

on

  • 350 views

Presentazione del progetto San casciano smart place al National Council on Public History Annual Meeting, Monterey, California, 19-22 marzo 2014

Presentazione del progetto San casciano smart place al National Council on Public History Annual Meeting, Monterey, California, 19-22 marzo 2014

Statistics

Views

Total Views
350
Views on SlideShare
181
Embed Views
169

Actions

Likes
0
Downloads
0
Comments
2

2 Embeds 169

http://www.csl.unifi.it 167
http://www.slideee.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • thanks!
    Are you sure you want to
    Your message goes here
    Processing…
  • Very interesting Presentation, Good Work
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

San casciano smart place @ National Council on Public History Annual Meeting 2014 San casciano smart place @ National Council on Public History Annual Meeting 2014 Presentation Transcript

  • Presentazione del progetto “San Casciano Smart Place” al National Council on Public History Annual Meeting Monterey, California, 19-22 marzo 2014
  • Local Communities Becoming Global The Case of the “Augmented” 500th Anniversary of Machiavelli’s Prince in Tuscany 2
  • In this presentation: . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • San Casciano Val di Pesa •  About 17.000 citizens •  In the Chianti region, about 15 km from Florence •  Tipycal Products: wine (Chianti), olive oil, hospitality… •  International tourism
  • San Casciano Val di Pesa •  Inhabited by Etruscans from the VIII Sec. A.C. •  IIn 1513 Machiavelli wrote The Prince in his estate in Sant’Andrea in Percussina; •  On 26 July 1944, an allied bombing and the German mines reduced the town to a heap of ruins.
  • Niccolò Machiavelli •  Florence 1469 – 1527 •  Writer, politician, diplomat •  Secretary to the Second Chancery of the Republic of Florence (1498 – 1512) •  At the return of the Medici he was accused of conspiracy and he was imprisoned, tortured and exiled (1512 – 1514)
  • Il Principe It’s considered the first contribution of modern political sciences. «Il carattere fondamentale del Principe è quello di non essere una trattazione sistematica, ma un libro “vivente”» Antonio Gramsci, Note su Machiavelli Machiavellian… Machiavellianism…
  • In 1513, during his exile in San Casciano Val di Pesa, Niccolò Machiavelli wrote The Prince…
  • …and 500 years later, again in San Casciano, Machiavelli and The Prince come to life through the San Casciano Smart Place project
  • TEAM . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • Comune di San Casciano Val di Pesa Municipality www.sancascianovp.net
  • 3Logic Private company – software development www.3logic.it
  • Over 30 farms…
  • 1 museum 3 civic and cultural associations
  • STRATEGY . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • Generative Communication A communication environment oriented to knowledge generation
  • To re-create and to promote the territory through its history and traditions
  • To use the charm of an historical figure to promote San Casciano in the world
  • To support local producers (wine, oil, etc)
  • San Casciano Val di Pesa in the world…
  • …and the world in San Casciano
  • PROJECT . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • Problem! San Casciano is a place of transit or short stays
  • Solution Exploiting the occasion of the celebrations for the 500th anniversary of The Prince to associate Machiavelli to San Casciano, enhancing at the same time the economical and social fabric
  • Relationship between the real (people with their culture, history, economy…) and symbolic (genius loci) to design the future (district of knowledge)
  • We can improve innovative strategies of territorial marketing focusing on the value and the main charateristics of typical pruducts, taking advantages from the historical culture of the territory and its traditions
  • We create a network of local agricultural producers, from the smallest to multinational corporations
  • Towards a district of knowledge: history, culture, agriculture and territory = an unique and unrepeatable lifestyle
  • A model to be reproduced… … even in California
  • In summary: a political projectü  Networking ü  Create a district of knowledge ü  Strenghten social capital ü  Renew the image of the area ü  Increase tourist flows
  • TECHNOLOGIES . CONTEXT . TEAM . STRATEGY . PROJECT . TECHNOLOGIES
  • Mobile app The first official app for smartphone and tablet for the promotion of the Chianti’s region
  • Augmented Reality Multimedia contents (audio-stories, photos, video, etc.) for an augmented experience of San Casciano
  • Geotagging Some contents are unlocked when you reach a specific location (eg Machiavelli’s home), because the on-site use provides added value to the user experience
  • See you soon on your mobile device…
  • …but, above all, in San Casciano (because we are beautiful…)
  • Luca Toschi Director of Communication Strategies Lab – University of Florence www.csl.unifi.it