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Managing user experience for your business applications
 

Managing user experience for your business applications

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    Managing user experience for your business applications Managing user experience for your business applications Presentation Transcript

    • Managing user experience foryour business applicationsZhang HaoDelivery Manager, Compuware Asia
    • Predictions …
    • To – Amazing Facts…
    • Latest Facts…
    • Business Expectations Are High“We want a tablet app that engages customers, and gets fivestars on the App Store, and it’s in your hands how we get there.”Tracey Weber, managing director, Internet & mobile banking, Citibank“I don’t even bother downloadingapps with less than 4 stars. ”Bill S., iPhone and iPad user
    • End-Users’ Mobile Experience Expectations Are Often Not MetMore than 60% of mobile users had a problem in the past year when accessing awebsite on their phone
    • Reality Check – Increasing Diversity & ComplexityCustomersEmployeesUsersCloud: Private and PublicData CenterThe Application Delivery Chain3rd Part ServicesDiverse Browsers &DevicesC/C++Diverse Platform & ArchitecturesIncreasingly Diverse Mobile BrowsersIncreasingly Diverse Mobile Platforms
    • Users’ Expectations Are High – No Matter WhatDevice/Browser89%59%83%0%10%20%30%40%50%60%70%80%90%100%Tablet Smartphone PCSource: Compuware APMPercentage Of End-Users Which Expect A Website To Load In 5Seconds Or LessSurvey date = 2012 Survey date = 2011 Survey date = 2009
    • 9Top 5 Tips
    • 101. Every User Counts
    • Tip #1:End User’s Perspective for ALL user visits from any deviceWhere do my users come from?
    • Tip #1:End User’s Perspective for ALL user visits from any device
    • Are users Satisfied,Tolerating or FrustratedWhat are the doing? Are they satisfied?Tip #1:End User’s Perspective for ALL user visits from any device
    • 142. Be prepared for Success
    • Make Sure You Are Prepared For SuccessYour Service Should Perform As Expected During Peak Traffic Conditions
    • Tip #2: Be Prepared for successTest from the end user perspective
    • Tip #2: Be Prepared for successTest from the end user perspective
    • 18ExternalEndUserEnterpriseApp ServerMQMainframeBrowserNativeAppFrontendServerExternalExternalThird PartyTip #2: Be Prepared for successTest from the end user perspective
    • 193. Ensure End-Users Can Access YourMobile Service 24/7
    • Ensure End-Users Can Access Your Service 24/7
    • 214. Embrace a “One Web” ApplicationPerformance Management Approach
    • Embrace A “One Web” Application PerformanceManagement Approach• Mobile websites and applications often share backend infrastructure andservices with existing web appsiPad & SafariWindows 7 & ChromeiPhone AppiPhone & Safari
    • 235. Benchmark Performance
    • Make Sure Your Site’s Performance ComparesFavorably To The Competitions’Singapore Banking Singapore Retail
    • Summary• Adopt your end-users point of view• Know your end-users• Make sure you are prepared forsuccess• Ensure end-users can access yourmobile service 24/7• Make sure your mobile site’sperformance compares favorably tothe competitions’• Embrace a “One Web” applicationperformance management approach
    • Thank you!Visit our booth for the demo session22