Managing user experience foryour business applicationsZhang HaoDelivery Manager, Compuware Asia
Predictions …
To – Amazing Facts…
Latest Facts…
Business Expectations Are High“We want a tablet app that engages customers, and gets fivestars on the App Store, and it’s ...
End-Users’ Mobile Experience Expectations Are Often Not MetMore than 60% of mobile users had a problem in the past year wh...
Reality Check – Increasing Diversity & ComplexityCustomersEmployeesUsersCloud: Private and PublicData CenterThe Applicatio...
Users’ Expectations Are High – No Matter WhatDevice/Browser89%59%83%0%10%20%30%40%50%60%70%80%90%100%Tablet Smartphone PCS...
9Top 5 Tips
101. Every User Counts
Tip #1:End User’s Perspective for ALL user visits from any deviceWhere do my users come from?
Tip #1:End User’s Perspective for ALL user visits from any device
Are users Satisfied,Tolerating or FrustratedWhat are the doing? Are they satisfied?Tip #1:End User’s Perspective for ALL u...
142. Be prepared for Success
Make Sure You Are Prepared For SuccessYour Service Should Perform As Expected During Peak Traffic Conditions
Tip #2: Be Prepared for successTest from the end user perspective
Tip #2: Be Prepared for successTest from the end user perspective
18ExternalEndUserEnterpriseApp ServerMQMainframeBrowserNativeAppFrontendServerExternalExternalThird PartyTip #2: Be Prepar...
193. Ensure End-Users Can Access YourMobile Service 24/7
Ensure End-Users Can Access Your Service 24/7
214. Embrace a “One Web” ApplicationPerformance Management Approach
Embrace A “One Web” Application PerformanceManagement Approach• Mobile websites and applications often share backend infra...
235. Benchmark Performance
Make Sure Your Site’s Performance ComparesFavorably To The Competitions’Singapore Banking Singapore Retail
Summary• Adopt your end-users point of view• Know your end-users• Make sure you are prepared forsuccess• Ensure end-users ...
Thank you!Visit our booth for the demo session22
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Managing user experience for your business applications

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Managing user experience for your business applications

  1. 1. Managing user experience foryour business applicationsZhang HaoDelivery Manager, Compuware Asia
  2. 2. Predictions …
  3. 3. To – Amazing Facts…
  4. 4. Latest Facts…
  5. 5. Business Expectations Are High“We want a tablet app that engages customers, and gets fivestars on the App Store, and it’s in your hands how we get there.”Tracey Weber, managing director, Internet & mobile banking, Citibank“I don’t even bother downloadingapps with less than 4 stars. ”Bill S., iPhone and iPad user
  6. 6. End-Users’ Mobile Experience Expectations Are Often Not MetMore than 60% of mobile users had a problem in the past year when accessing awebsite on their phone
  7. 7. Reality Check – Increasing Diversity & ComplexityCustomersEmployeesUsersCloud: Private and PublicData CenterThe Application Delivery Chain3rd Part ServicesDiverse Browsers &DevicesC/C++Diverse Platform & ArchitecturesIncreasingly Diverse Mobile BrowsersIncreasingly Diverse Mobile Platforms
  8. 8. Users’ Expectations Are High – No Matter WhatDevice/Browser89%59%83%0%10%20%30%40%50%60%70%80%90%100%Tablet Smartphone PCSource: Compuware APMPercentage Of End-Users Which Expect A Website To Load In 5Seconds Or LessSurvey date = 2012 Survey date = 2011 Survey date = 2009
  9. 9. 9Top 5 Tips
  10. 10. 101. Every User Counts
  11. 11. Tip #1:End User’s Perspective for ALL user visits from any deviceWhere do my users come from?
  12. 12. Tip #1:End User’s Perspective for ALL user visits from any device
  13. 13. Are users Satisfied,Tolerating or FrustratedWhat are the doing? Are they satisfied?Tip #1:End User’s Perspective for ALL user visits from any device
  14. 14. 142. Be prepared for Success
  15. 15. Make Sure You Are Prepared For SuccessYour Service Should Perform As Expected During Peak Traffic Conditions
  16. 16. Tip #2: Be Prepared for successTest from the end user perspective
  17. 17. Tip #2: Be Prepared for successTest from the end user perspective
  18. 18. 18ExternalEndUserEnterpriseApp ServerMQMainframeBrowserNativeAppFrontendServerExternalExternalThird PartyTip #2: Be Prepared for successTest from the end user perspective
  19. 19. 193. Ensure End-Users Can Access YourMobile Service 24/7
  20. 20. Ensure End-Users Can Access Your Service 24/7
  21. 21. 214. Embrace a “One Web” ApplicationPerformance Management Approach
  22. 22. Embrace A “One Web” Application PerformanceManagement Approach• Mobile websites and applications often share backend infrastructure andservices with existing web appsiPad & SafariWindows 7 & ChromeiPhone AppiPhone & Safari
  23. 23. 235. Benchmark Performance
  24. 24. Make Sure Your Site’s Performance ComparesFavorably To The Competitions’Singapore Banking Singapore Retail
  25. 25. Summary• Adopt your end-users point of view• Know your end-users• Make sure you are prepared forsuccess• Ensure end-users can access yourmobile service 24/7• Make sure your mobile site’sperformance compares favorably tothe competitions’• Embrace a “One Web” applicationperformance management approach
  26. 26. Thank you!Visit our booth for the demo session22
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