Business Expectations Are High“We want a tablet app that engages customers, and gets fivestars on the App Store, and it’s in your hands how we get there.”Tracey Weber, managing director, Internet & mobile banking, Citibank“I don’t even bother downloadingapps with less than 4 stars. ”Bill S., iPhone and iPad user
End-Users’ Mobile Experience Expectations Are Often Not MetMore than 60% of mobile users had a problem in the past year when accessing awebsite on their phone
Reality Check – Increasing Diversity & ComplexityCustomersEmployeesUsersCloud: Private and PublicData CenterThe Application Delivery Chain3rd Part ServicesDiverse Browsers &DevicesC/C++Diverse Platform & ArchitecturesIncreasingly Diverse Mobile BrowsersIncreasingly Diverse Mobile Platforms
Users’ Expectations Are High – No Matter WhatDevice/Browser89%59%83%0%10%20%30%40%50%60%70%80%90%100%Tablet Smartphone PCSource: Compuware APMPercentage Of End-Users Which Expect A Website To Load In 5Seconds Or LessSurvey date = 2012 Survey date = 2011 Survey date = 2009
214. Embrace a “One Web” ApplicationPerformance Management Approach
Embrace A “One Web” Application PerformanceManagement Approach• Mobile websites and applications often share backend infrastructure andservices with existing web appsiPad & SafariWindows 7 & ChromeiPhone AppiPhone & Safari
Make Sure Your Site’s Performance ComparesFavorably To The Competitions’Singapore Banking Singapore Retail
Summary• Adopt your end-users point of view• Know your end-users• Make sure you are prepared forsuccess• Ensure end-users can access yourmobile service 24/7• Make sure your mobile site’sperformance compares favorably tothe competitions’• Embrace a “One Web” applicationperformance management approach
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