Gaining competitive edge withsuperior application performanceMr Koh Eng KiongRegional Director, Compuware Asia Pacific Pte...
Welcome to the Age of the Customer
Your Apps, Your Brand
Applications Have Never Been More Complex   Edge          Cloud         Data Center
4 Trends Driving the New Generation of APM  Complexity Accelerating            Business Demands Rise  Edge, Cloud, and Dat...
Challenges With Current APMAlternatives     Data Smog          Complexity    The Answer…    A New Generation of APM       ...
Poor service performance is not an option!    Employee Productivity    Loss of Revenue    Customer Retention    Brand/Comp...
Performance is inthe eyes of the user
What’s the PROBLEM?9
Traditional APM Is Limited
Challenges for IT operations  64% 72% Service Performance delivered  by IT only matters if measured     of IT service end-...
Challenges for IT operations    We don’t know about   performance issues until       end users tell us.                   ...
Why is this disconnect ?              End-user Perspective                                        For the customerLoan    ...
Because traditional monitoring does not help!               End-user PerspectiveLoan                                      ...
Five Pillars of New-generation APM   24/7                  Performance            End-userTransaction                Analy...
Real Life Stories
Real Life Stories          Proactive monitoringUnderstand your 3rd party content Provider
Compuware APM: Driven by End-User     Experience              Data Center and Cloud                   Enterprise          ...
Compuware APM: Driven by End-User     Experience              Data Center and Cloud                Enterprise          Bac...
Real Life Stories    Breaking down a problem into          actionable pieces        Validate the Vendors
12            2,000         2,000Who Uses Compuware? visited US sites customers                     of the top 20 Enterpri...
Who uses Compuware Media &    Government   Financial   Telecoms   Retail &          OthersEducation                 Servic...
Why Compuware?                                        Search Engine   Chipset   Inside             Application Performance...
Thank you!Visit our booth for a demo session                                 24
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Gaining competitive edge with superior application performance

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  • Link to istock phote (apps)http://www.istockphoto.com/stock-photo-19780445-3d-app-icons.php?st=ca10a4a
  • Application performance is a key element in business workforce productivity. Transactional applications that build business processes are the externally visible components of IT. Their performance is critical for overall productivity of the enterprise and must be in line with business expectations. That’s one of the most important mission statements for any IT organization.
  • Not a common picture in data centerSome businesses have close interaction with customersIT does not, so how to ensure good level of feedback ?
  • For heavily modular, redundant, distributed and dynamic application architectures, the application may exist as an integral whole only when the end user is accessing it. The end user's experience may be the only vantage point from which the application meaningfully exists. Therefore:Monitoring must become application-centric, primary place must be given to ensuring a high quality of end-user or customer experience. That doesn’t mean that monitoring infrastructure components (e.g., servers, storage, networks, the virtual fabric) becomes unimportant. Rather, processes must be reshaped to ensure that the data collected must always be analyzed for what it reveals about how the behavior of those components impacts the end-to-end performance of the applications that exercise those components. In other words, applications must become the windows through which the infrastructure and its performance are observed.
  • End-user experience monitoring is central to the APM process.It is precisely where business process execution interfaces with the IT stack - the most direct point of encounter between IT and the business. End-user experience monitoring can be explained and justified to line-of-business and C-level executives in a relatively straightforward and intuitive manner — e.g., everyone understands what it means and can guess the impact of an application problem on business process execution or customer satisfaction.
  • Last updated or created: April ‘11Key themes:major change #3: the Cloud has arrivedTalk trackIf it wasn’t complicated enough to have the data center and the web be more complex, now we also have the cloud as part of the equation.More and more companies are moving some or all of their applications to a private or public cloud. And that certainly changes the way you do APM – the cloud is opaque, so you can’t monitor its inner workings, and the cloud is shared, so you need to be careful that someone else’s app is not making yours slow.THIS is today’s app delivery chain. Far more complex than just a few years ago.
  • Last updated or created: April ‘11Key themes:major change #3: the Cloud has arrivedTalk trackIf it wasn’t complicated enough to have the data center and the web be more complex, now we also have the cloud as part of the equation.More and more companies are moving some or all of their applications to a private or public cloud. And that certainly changes the way you do APM – the cloud is opaque, so you can’t monitor its inner workings, and the cloud is shared, so you need to be careful that someone else’s app is not making yours slow.THIS is today’s app delivery chain. Far more complex than just a few years ago.
  • Highlight the telco – Singtel, and Social Media – Facebook, Google, Linked In
  • Gaining competitive edge with superior application performance

    1. 1. Gaining competitive edge withsuperior application performanceMr Koh Eng KiongRegional Director, Compuware Asia Pacific Pte Ltd 1
    2. 2. Welcome to the Age of the Customer
    3. 3. Your Apps, Your Brand
    4. 4. Applications Have Never Been More Complex Edge Cloud Data Center
    5. 5. 4 Trends Driving the New Generation of APM Complexity Accelerating Business Demands Rise Edge, Cloud, and Data Center Driving Competitive Advantage Edge Cloud Data Center Resources Edge Cloud Data Center Demands User Expectations Increasing A New Financial Reality Users Want it All Doing More With Less
    6. 6. Challenges With Current APMAlternatives Data Smog Complexity The Answer… A New Generation of APM Dev QA Ops Mainframe Limited Visibility Siloed Tools/Poor Collaboration
    7. 7. Poor service performance is not an option! Employee Productivity Loss of Revenue Customer Retention Brand/Company Image
    8. 8. Performance is inthe eyes of the user
    9. 9. What’s the PROBLEM?9
    10. 10. Traditional APM Is Limited
    11. 11. Challenges for IT operations 64% 72% Service Performance delivered by IT only matters if measured of IT service end-user perspective… from anissuesusers are say it is challenging to understand discovered by end but in reality…. business impact of IT issues Source: Forrester study commissioned by Compuware Source: Forrester study commissioned by Compuware … IT is driving in the fog!
    12. 12. Challenges for IT operations We don’t know about performance issues until end users tell us. Complain 2% Poor experience 440,000 Do not 2,000,000 customers 22% BUT Positive customers complain 98% experience 78% They don’t even always tell us! Source: Gartner That’s why we need end-user perspective approach!
    13. 13. Why is this disconnect ? End-user Perspective For the customerLoan The systemapplication is slow! Network WebApp server cloudMiddleware All my lights All my lights are green! are green! 17:00Database Server team MF teamMainframe All my lights All my lights 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 are green! are green! NW team Apps team For IT
    14. 14. Because traditional monitoring does not help! End-user PerspectiveLoan The only perspectiveapplication that really matters! Network Web End-user experienceApp server cloud monitoring is particularly central toMiddleware the APM processDatabase GartnerMainframe 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00
    15. 15. Five Pillars of New-generation APM 24/7 Performance End-userTransaction Analytics PerspectiveManagement Lifecycle by Rapid Time to Design Value
    16. 16. Real Life Stories
    17. 17. Real Life Stories Proactive monitoringUnderstand your 3rd party content Provider
    18. 18. Compuware APM: Driven by End-User Experience Data Center and Cloud Enterprise Backbone Last Real Users • Broad view of end-user experience and • Synthetic • Synthetic Mile • Synthetic • User multi-tier transactions (real-user monitoring monitoring monitoring experience monitoring) • Load testing • Load testing management Browser All tiers, all transactions, all s users 150,000+ consum er- grade 150+ desktop enterpris s Private agents e- grade 168+ Private nodes countrieApplication Last Data s Mile centers and cloud 2,500+ providers ISPs Major mobile carriers around Mobile the apps http XML/SOAP SQL TCIP/IP globe
    19. 19. Compuware APM: Driven by End-User Experience Data Center and Cloud Enterprise Backbone Last Real Users • Broad view of end-user experience and • Synthetic • Synthetic Mile • Synthetic • User multi-tier transactions (real-user monitoring monitoring monitoring experience monitoring) • Deep application transaction management • Load testing • Load testing management Browser All tiers, all transactions, all s users 150,000+ consum er- grade 150+ desktop Deep enterpris s analysis Private e- PurePath agents grade 168+ Private nodes countrieApplication Last s Mile Data centers and cloud 2,500+ providers ISPs Major mobile C/C++ carriers around Mobile the apps globe
    20. 20. Real Life Stories Breaking down a problem into actionable pieces Validate the Vendors
    21. 21. 12 2,000 2,000Who Uses Compuware? visited US sites customers of the top 20 Enterprise SMB customers Service Providers Financial Media Entertainment Services High Tech Retail Travel Government Telco State of Michigan 21
    22. 22. Who uses Compuware Media & Government Financial Telecoms Retail & OthersEducation Services Travel 22 *Confidential
    23. 23. Why Compuware? Search Engine Chipset Inside Application Performance Cloud Sales Automation Virtualization
    24. 24. Thank you!Visit our booth for a demo session 24

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