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Making Cents of Internet Phenomena        Through Network Business Intelligence   Matt Duench – Product Marketing Manager,...
Sandvine, At a GlanceMarket share and innovation leader• Delivering more powerful solutions, soonerDeployed by >200 CSPs w...
The Most Industry Firsts and Exclusives
Recognized Experts in Consumer Traffic
Why Sandvine?With Sandvine in the network, customersenjoy: • Low Total Cost of Ownership • Unparalleled Business Intellige...
The Market Share and Innovation LeaderTraffic Classification Technology• Insight and metrics unavailable with any other  v...
Why Network Business Intelligence?Business Intelligence addresses arange of converging factors Rapid Market Evolution • In...
Building Intelligent, Profitable NetworksA complete business intelligence solution is comprised of Sandvine’s Network Anal...
Network Demographics Understand past network and subscriber behaviors to    empower decision making for operations and    ...
Network DemographicsBusiness Intelligence: Product Suite OverviewCustomized and scheduled reportsWeb services API for data...
Network AnalyticsUnderstand your networks present and predict the future to seize opportunities and make strategic        ...
Focused Dashboards for Focused Analysis   Network Analytics: Product Overview Network        Peak Period     Real-Time    ...
Business Intelligence Criteria                                   Network insight for operations/engineeringPrimary Users  ...
Isolated Events can Shift Usage
Global data usage continues to riseGlobal Internet Phenomena ReportMobile networks: The world leader of mobiledata consump...
Thinking About Service Tiers?Global Internet Phenomena ReportHow subscribers are distributedacross potential service tiers...
U.S. Mobile Traffic ProjectionsGlobal Internet Phenomena ReportReal-Time Entertainment will be 60% by mid-2015
Real-Time Entertainment is dominantGlobal Internet Phenomena ReportIn Europe, YouTube represents more than 20%of peak peri...
YouTube is the Global Video LeaderGlobal Internet Phenomena ReportA top three application on most fixed andmobile access n...
One Bad AppleGlobal Internet Phenomena ReportApple product launches generatesignificant traffic surges• 9x increase on iOS...
P2P Filesharing is losing groundGlobal Internet Phenomena ReportBitTorrent continues to decline in application-share, acco...
Europe, Fixed AccessGlobal Internet Phenomena Report
Europe, Fixed AccessGlobal Internet Phenomena Report
Europe, Mobile AccessGlobal Internet Phenomena Report
Europe, Mobile AccessGlobal Internet Phenomena Report
Europe, Wi-FiGlobal Internet Phenomena ReportReally unique peak period
Europe, Wi-FiGlobal Internet Phenomena Report
Asia-Pacific, Mobile AccessGlobal Internet Phenomena Report
Asia-Pacific, Mobile AccessGlobal Internet Phenomena Report
North America, Fixed AccessGlobal Internet Phenomena Report
North America, Fixed AccessGlobal Internet Phenomena Report
North America, Mobile AccessGlobal Internet Phenomena Report
North America, Mobile AccessGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
Three Key ConclusionsGlobal Internet Phenomena ReportGlobal data usage continues to riseReal-Time Entertainment is dominan...
The Sandvine Crystal BallGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
The Sandvine Crystal BallGlobal Internet Phenomena Report
How Network Business IntelligenceProducts are Used TodayService CreationCustomer Experience Management                    ...
Global Internet Phenomena Report           www.sandvine.comTo view the recorded webinar, please register here:http://webex...
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Sandvine Webinar – Making Cents of Internet Phenomena Through Network Business Intelligence

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To view the recorded version of the Sandvine webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/sandvine

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Transcript of "Sandvine Webinar – Making Cents of Internet Phenomena Through Network Business Intelligence"

  1. 1. Making Cents of Internet Phenomena Through Network Business Intelligence Matt Duench – Product Marketing Manager, Sandvine
  2. 2. Sandvine, At a GlanceMarket share and innovation leader• Delivering more powerful solutions, soonerDeployed by >200 CSPs worldwide,serving >300 million subscribers• Any access technology, any scaleTrusted global telecoms vendor• Founded in 2001, listed on TSX & LSE• ~$90 M (USD) annual revenue• >500 employees• Regional support, services and sales• HQ in Waterloo, Canada
  3. 3. The Most Industry Firsts and Exclusives
  4. 4. Recognized Experts in Consumer Traffic
  5. 5. Why Sandvine?With Sandvine in the network, customersenjoy: • Low Total Cost of Ownership • Unparalleled Business Intelligence • Short Time-to-Market • Increased Revenue Potential • More Solutions
  6. 6. The Market Share and Innovation LeaderTraffic Classification Technology• Insight and metrics unavailable with any other vendor provides the strongest data foundationReporting Tools• Powerful, customizable reports with the widest range of configuration optionsAnalytics Capabilities• The only network policy control vendor to deliver true analytics capabilities
  7. 7. Why Network Business Intelligence?Business Intelligence addresses arange of converging factors Rapid Market Evolution • Internet landscape is constantly shifting • New consumer technologies enable new subscriber behaviors Data Silos • Information exists in many systems, but is rarely leveraged, due to consolidation challenges or privacy concerns Incomplete Information • Valuable decisions are made absent critical information, with assumptions filling in the blanks
  8. 8. Building Intelligent, Profitable NetworksA complete business intelligence solution is comprised of Sandvine’s Network Analytics and Network Demographicsproducts, enabling CSPs to understand the network’s past, present and future to make better business decisions.Unparalleled network Increased revenue by Reduced costs bybusiness intelligence enabling new services deferring capital and and streams improving operations
  9. 9. Network Demographics Understand past network and subscriber behaviors to empower decision making for operations and engineering teams.Endless Customization Powerful reporting Intuitive Interface
  10. 10. Network DemographicsBusiness Intelligence: Product Suite OverviewCustomized and scheduled reportsWeb services API for data exportIntuitive interface guides the user
  11. 11. Network AnalyticsUnderstand your networks present and predict the future to seize opportunities and make strategic decisions.Trend Projection Third-party Integration Focused Analysis
  12. 12. Focused Dashboards for Focused Analysis Network Analytics: Product Overview Network Peak Period Real-Time Traffic Usage IPv6 TransitionSummary Analysis Entertainment Management Management DashboardDashboard Dashboard Dashboard Dashboard Dashboard : Included with the Network Analytics base software license
  13. 13. Business Intelligence Criteria Network insight for operations/engineeringPrimary Users Business insight for the entire organization teams Uses analytics tools to display past and futureTime Focus Explores past conditions behaviors Web-based GUI to access database and reportUser Interface Web-based GUI with interactive dashboards navigation treePublic API Web-services API Integrated Data WarehouseBuilt-in Statistical and aAlgorithmic AnalysisExtract, Transform and Load Imports and exports data to/from 3rd Party Exports data to 3rd Party Systems(ETL) Process SystemsData Export to 3rd party a asystemsData Import from 3rd party asystems Create and run customized reports with Administrators can create and runFlexibility of Presentation and unlimited configuration and presentation customized reports with standardReport Customization options (sum, averages, max, min, etc.) customization options aExport Charts & Graphics aCustomized Report Scheduling a aand DeliveryReporting on Custom Policy aMeasurements Network-wide or extremely granular views of Network-wide views of millions of subscribersReport Scalability individual subscribers and network resources & thousands of network resources
  14. 14. Isolated Events can Shift Usage
  15. 15. Global data usage continues to riseGlobal Internet Phenomena ReportMobile networks: The world leader of mobiledata consumption is Asia with a mean monthlyusage of 659 MB, up 10% in the last six monthsFixed networks: Mean monthly data usage hasincreased by 120% from 23GB to 51GB in thepast year on North American fixed linenetworks• 51GB is equivalent to 81 hours of video
  16. 16. Thinking About Service Tiers?Global Internet Phenomena ReportHow subscribers are distributedacross potential service tiers in NorthAmerica: Bucket Size % of Subscribers >1TB 0.07% >500 GB 0.5% >300 GB 1.5% >200 GB 4.1% >100 GB 11.2% >50 GB 22.4% >10 GB 56.3%
  17. 17. U.S. Mobile Traffic ProjectionsGlobal Internet Phenomena ReportReal-Time Entertainment will be 60% by mid-2015
  18. 18. Real-Time Entertainment is dominantGlobal Internet Phenomena ReportIn Europe, YouTube represents more than 20%of peak period downstream traffic on mobilenetworksNetflix dominates North American fixednetworks accounting for 33% of peak perioddownstream trafficOther video services on North American fixednetworks include Amazon (1.8%), Hulu (1.4%)and HBO Go (0.5%)
  19. 19. YouTube is the Global Video LeaderGlobal Internet Phenomena ReportA top three application on most fixed andmobile access networksEurope• Fixed - 22.3%• Mobile – 21.8%North America• Fixed – 14.78%• Mobile – 30.97%Asia-Pacific• Mobile – 15.9%
  20. 20. One Bad AppleGlobal Internet Phenomena ReportApple product launches generatesignificant traffic surges• 9x increase on iOS 6 launch day• 6x increase on 10.8 launch day
  21. 21. P2P Filesharing is losing groundGlobal Internet Phenomena ReportBitTorrent continues to decline in application-share, accounting for 16% of total traffic inEurope and is slightly smaller in North America,accounting for 12%In Asia-Pacific, where there are fewer paidover-the-top video services available,BitTorrent accounts for 36% of total traffic
  22. 22. Europe, Fixed AccessGlobal Internet Phenomena Report
  23. 23. Europe, Fixed AccessGlobal Internet Phenomena Report
  24. 24. Europe, Mobile AccessGlobal Internet Phenomena Report
  25. 25. Europe, Mobile AccessGlobal Internet Phenomena Report
  26. 26. Europe, Wi-FiGlobal Internet Phenomena ReportReally unique peak period
  27. 27. Europe, Wi-FiGlobal Internet Phenomena Report
  28. 28. Asia-Pacific, Mobile AccessGlobal Internet Phenomena Report
  29. 29. Asia-Pacific, Mobile AccessGlobal Internet Phenomena Report
  30. 30. North America, Fixed AccessGlobal Internet Phenomena Report
  31. 31. North America, Fixed AccessGlobal Internet Phenomena Report
  32. 32. North America, Mobile AccessGlobal Internet Phenomena Report
  33. 33. North America, Mobile AccessGlobal Internet Phenomena Report
  34. 34. The Sandvine Crystal BallGlobal Internet Phenomena Report
  35. 35. Three Key ConclusionsGlobal Internet Phenomena ReportGlobal data usage continues to riseReal-Time Entertainment is dominantP2P Filesharing is losing ground
  36. 36. The Sandvine Crystal BallGlobal Internet Phenomena Report
  37. 37. The Sandvine Crystal BallGlobal Internet Phenomena Report
  38. 38. The Sandvine Crystal BallGlobal Internet Phenomena Report
  39. 39. The Sandvine Crystal BallGlobal Internet Phenomena Report
  40. 40. The Sandvine Crystal BallGlobal Internet Phenomena Report
  41. 41. The Sandvine Crystal BallGlobal Internet Phenomena Report
  42. 42. How Network Business IntelligenceProducts are Used TodayService CreationCustomer Experience Management “Working with Sandvine since 2008 hasCost Reduction brought us closer to understanding and acting on the needs of our customers, while improving revenue opportunities and the cost-effectiveness of our network.” Vicente San Miguel CTO, Telefónica Corporate Case Study: Optimizing CapEx with Metrics that Matter
  43. 43. Global Internet Phenomena Report www.sandvine.comTo view the recorded webinar, please register here:http://webexpo.computaris.com/webinars/sandvine
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