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Computaris - Telcos in gen c era
 

Computaris - Telcos in gen c era

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    Computaris - Telcos in gen c era Computaris - Telcos in gen c era Presentation Transcript

    • Telco in Gen-C(Connected Consumers) Era
    • Computaris at a Glance• Computaris – ISVs: Software lifecycle – CSPs: BSS solutions• BSS & VAS (real-time) – Extracting network knowledge – Managing subscriber data – Monetization• Solutions – Loyalty & Churn management – MVNE/O – Convergent Charging – Data Policy Management• 250 employees• 200 projects• 70 operators• Part of R-Systems Group – $87m in 2011 – 2500 employeesBridging the gap between IP and Telecom
    • Service Launch Hotspots Middle North South/Ctrl Africa Asia Pacific Europe East America AmericaAccess & Software 3 5 1 4 3Advertising 2 6Application Store/Portal 6 20 16 5 4 2Communications 7 19 41 5 6 7Customer Loyalty 1 1 1 1 3Education 2 3 1 1 2Healthcare 4 4 10 4 4Infotainment 3 16 30 5 6 1Location based services 1 6 8 1Mobile Apps 2 2 39 1 6 1Money 27 16 30 3 3 5Others 3 11 24 1 3Personalization 1 2 3 1 1Security 3 6 2 1 3Services Management 3 11 22 1 7 2Social Networking 2 4 3 1 1TV/Video 3 6 41 2 12 6Utility Services 2 9 8 3Total 65 131 294 32 68 40Source: OVUM
    • Today’s RealityUS smartphone penetration …the bad news: smartphone users are likely to churn; ~40% of all Smartphone or applications users are likely to churn within 1 year from signing a contract (NSN)Source: NielsenInnovation focus
    • Digital DarwinismGen C’s behavior in the online world Shopping: 800Mn users Social 901Mn FB Gaming: Users 250Mn users VOIP: Apps: 25bn 663Mn Apple apps Skype Users downloaded Music: 16bn iTunes songs downloaded
    • Generations Merged into OneBaby Boomers Generation X Generation Y Generation Z1946 – 1964 1965 – 1976 1977 – 1994 1995 – dateWoodstock Why me Millennials Gen 9/11
    • The New Global GenerationGen C - connected consumers – multiple touch points Connected Communication Co-create Control Clicking Community - orientedComputerized Change
    • Gen C by the NumbersRegardless of age, people are connecting… Multi-taskers WHAT ARE TABLET AND SMARTPJHONE OWNERS DOING WHILE WATCHING TV? 57% DURING CHECKED EMAIL PROGRAM 44% SURFED FOR UNRELATED INFO 44% VISITED SOCIAL NETWORKING SITE 59% DURING CHECKED EMAIL COMMERCIAL 44%Source: IBM SURFED FOR UNRELATED INFO 44% VISITED SOCIAL NETWORKING SITE
    • Gen C - Communication Preferences in 2020Consumer behavior Huge increase in digital Social animal 2.0 Connected data consumptionIT/Telecom convergence iEverywhere Data privacy
    • Telco Brand Engagement in Social Media• Facebook/Twitter accounts• Proprietary social networks attempts• Mix of customer care & digital marketing
    • Going SocialT-MobileT-Mobile US - 4G Tweet Race T-Mobile Spain – Angry Birds live (viral campaign)
    • Going SocialTelstraBlurtI• First audio status update for Facebook• Platform that allows you to record a 30 seconds-voice message which is then posted to your wallA new way for people to communicate intheir preferred environment!Results• 20,000 active users in 4 weeks• Preloaded on 178,000 handsets as a software update• Available to all 3,500,000 subscribers
    • Going SocialVirgin Mobile• Recruited cool teenagers as brand ambassadors at launch• Australia Virgin Mobile’s Fair Ride – 3 weeks, 75 bicycles hidden in different locations around the state and clues were released everyday – 1 bike per day as award
    • Opportunities – Alternatives to NFCVodafone UKVouchercloud• Uses GPS information and maps on smartphones to locate the closest retailer.• Users simply download the voucher to their Smartphone and show it to the readerResults• 700,000 active users• 2,000 merchants offering 8,000 discounts or loyalty schemes
    • Opportunities – Operator App StoresSK Telekom 200k Apps+ Content Contextual Relevant Developer Content in Local Engagement and Language Support >$90 Franchise Million Model SK Planet Key Revenue to Success Local market Focus on user knowledge experience Network 16 Million Agnostic Users
    • Today’s Cutting Edge LoyaltySelf-Learning Churn Prediction Lifecycle Management Automated Targeted CampaignsSocial Network Integration Real-Time Loyalty Tariff Simulator Management
    • The Mobile Social Network A new opportunity? User experience Social network My Friends My Interests/ • 900 million active usersMy Family Favourites • 140 friends on average My Colleagues • 50% of active users log on toMy Blogs Facebook dailyMy Money My Play My Lifestyle My Likes/Dislikes Operator challenges • Limited reload & call history • Profiling subscribers • Measure campaigns impact & ROI • Create segmented, dynamic campaigns Bridging the gap between IT and telecoms
    • What is the Level of Integration?Increase & monetize your Facebook audienceExpand your Facebook Monetize your audience -audience by offering: efficient up-sell channel on Facebook:• Automatic bonuses• Advanced self-care channel • Personalized offers• Member-get-Member campaigns • One click away buying of• Surprise bonus campaigns services
    • Recommended ApproachCollaborate, integrate & add value• Aggregate data from multiple sources for gen-C campaigning• Broaden the scope of traditional services• Create local developers/gated communities• Partner/acquire existing (third party) players• Enable other participants in the value chain• Communicate value & create emotional connections by enhancing the use of social networks
    • Copyright @ ComputarisThank you! Ioana Serban ioana.serban@computaris.com : @ioanaserban_