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Computaris – Mobile Broadband Management
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Computaris – Mobile Broadband Management


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  • 1. Mobile Broadband Management – generating new revenue streams
  • 2. The impact on the customer:Data everywhere
  • 3. The impact on operators:Every silver lining has a cloud• “Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row”• “Global mobile data traffic will increase 26-fold between 2010 and 2015” • “Two-thirds of the worlds mobile data traffic will be video by 2015” • “Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010” Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015
  • 4. Technology & Network evolve Access speed100M Streams video Play online games File sharing11M Streams music5.8M1M384k Internet News online IM banking Social Internet browsing networking9.6k Web search Email Read blogs 2G 2.5G 3G 3G+ 3G+ 4G GSM Edge UMTS HSDPA HSPA+ LTE / WIMAX
  • 5. Mobile Data Consumption drivers Evolution of mobile social media Source: Ovum Momentum Engagement Monetization
  • 6. Policy Management objectives Network resources • Access control management • Traffic prioritization Service • QoS based on subscriber profile, location, equipment, personalization network capacity, source and type of traffic Advanced charging • Dynamic tariff management scenarios • Content provider driven charging • Location based charging • Any IP application • Mobile, wireless and cable/broadband Bill shock Content Charging Fair Usage Premium services Policy QoS Location Based Charging Charging Enterprise/Parental Spending Control rewards Congestion Mgnt Service personalization
  • 7. Policy and ChargingNot just network functions Customer 1 (Mobile) Self Care & “It suits me and I’m in control” Personalization Support all stakeholders of the value proposition Customer Services 2 Customer Care “We are able to keep customers” “Control service experience Business / Marketing 3 Commercial Service Policy So that they are competitive & profitable” “Define network Technical Set-up 4 System Configuration Delivery and usage triggers”
  • 8. From Network Centric to Subscriber Centric ApproachNetwork centric Subscriber centric ( supply) (demand) • Congestion control • Complex spend control Monetization Differentiation • Load balancing • Resource prioritization • Optimized routing • Dynamic up-selling Bill shock Parental control Congestion Prioritization Management Subscriber self care and personalization Fair Usage Service limited pass Throttling Application bundles
  • 9. Evolving Services – new revenuesSegmentation Customeroptions personalization Key SetBy Device By Access method applications prioritiesBy Application By VolumeBy Subscriber profile By Time Parental Allocate control number Blackberry IPhone Spending Premium reward Bill services control Service HeavyBasic users bundles M2M M Health Business Gamers Business evolution M Education M Payments M marketing
  • 10. New business models Consumer M2M electronics Heath Education Mobile devices BankingGames Payments Content Commerce Social networking
  • 11. Policy Management – Mature Markets• Reduced data delivery costs• Need for tiered, dynamic pricing and charging• Tiered services• Business consolidation among content providers, OTT, solution Market perspective vendors & communications • Growing 3G/LTE penetration channels • Lowe cost Smartphone and high concentration in urban areas • Increasing bandwidth demand • Popular mobile applications and flat rates
  • 12. Strategic drivers for policy adoption
  • 13. Implement Today a Scalable Solution• Policy management • Carrier-grade, highly extensible and configurable solution, enabling you to adapt it easily to changing business needs • Have an established roadmap and evolution path to 4G/LTE and for policy convergence across both fixed and mobile • Access network agnostic solution • Full 3GPP compliant• Real time charging as revenue generator, allowing the operator to • Become an active member of VAS and content from the network value chain • Engage in beneficial partnerships • Easily charge for OTT services• Extension capabilities towards new business models ( M2M, M- marketing, m-commerce)
  • 14. Take away ideas• Policy management goes beyond managing the supply capacity and should be subscriber centric• New business ecosystem require entirely new approach – early adoption of policy management will bring competitive advantage• To generate new revenue streams policy needs to be deeply integrated with the BSS – particularly charging