Publishers Association Presentation Korea Mkt Focus Compass Media

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Publishers Association Presentation Korea Mkt Focus Compass Media

  1. 1. SMART SOLUTIONS KOREAN MARKET FOCUS JAMES HALL
  2. 2. WHAT ARE WE GOING TO TALK ABOUT TODAY?  Company Brief  Korean Market Focus  Korean Innovation for Smart Learning  Digital Distribution Channels  CONiC Platform
  3. 3. COMPASS MEDIA COMPANY BRIEF
  4. 4. ABOUT COMPASS MEDIA  Compass Media is a publishing and media company        Content Provider Platform and Technology Developer Founded in 1999 Incorporated in 2003 Majority share bought by Woongjin Think Big 2011 Distributes content in more than 50 countries around the world Head office located in Seoul, Korea  Mission Enrich the educational system to improve the lives of learners
  5. 5. KOREAN MARKET FOCUS
  6. 6. THE PUBLISHING INDUSTRY IN KOREA 38,170 publishers  1,752 bookstores  814 public libraries  109,550,227 copies printed (First edition)  Average book price per copy: KRW 13,010 (US$ 11.44)  Market Volume: KRW 2.9 Trillion (US$ 2.6Billion)  Source: London Book Fair
  7. 7. KOREAN MARKET 10th largest market  Smart schools   Pilot tests since 2008 Highly competitive job market  Education  Technology leader  Infrastructure    Fastest internet speed in world Test market
  8. 8. POINTS TO CONSIDER ON MEETING MARKET NEEDS  Platform    Engaging and easy to understand UI & UX Cross device Content  Rich media       Delivery network and storage solutions   Text Sound Audio Video Social Server, Cloud, CDN Infrastructure    Socio-economic Wired User readiness
  9. 9. INNOVATION FOR SMART LEARNING
  10. 10. CHALLENGE: BREAKTHROUGH INNOVATION VS. PRODUCT EXTENSIONS Source: Is a Peanut Butter Pop-Tart an Innovation?- Wall Street Journal Dec. 3, 2013
  11. 11. WE NEED SOLUTIONS THAT… Reimagine what a book is  Integrate rich media  Engage social networking  Improve UX  Create a better learning habitat 
  12. 12. COMPASS SMART LEARNING
  13. 13. SMART LEARNING     Students can access content in the form of interactive Smart Books and e-Books with additional components, activities, assessment materials, and more Content can be accessed cross platform on a variety of devices and operating systems (PC, Android , iOS) Teachers can utilize advanced learning management systems with easy-to-use interfaces that link student and teacher devices with an e-Board. Compass provides both the content and the platforms for smart learning.
  14. 14. HOW DO WE DELIVER?
  15. 15. COMPASS SMART BOOKS
  16. 16. COMPASS EBOOKS
  17. 17. CONIC- CONTENT IN CLOUD
  18. 18. DIGITAL DISTRIBUTION CHANNELS
  19. 19. DIGITAL SALES FAQ 2010  What?  2011  Is it free?  2012  How much is it?  2013  When can we start?  2014 (projected)  Can you hurry up, please? 
  20. 20. MOVING TOWARDS DIGITAL DISTRIBUTION
  21. 21. DIGITAL DISTRIBUTION WITH BOOKNARU     Content is purchased from our digital bookstore Designed to be a hub for smart learning content Compass will open the store to additional content premium providers/partners Content purchased from Booknaru can be used on the CONiC platform
  22. 22. BOOKNARU CONTENT DELIVERY SYSTEM Content is purchased from Booknaru  Designed to be a hub for smart learning content  Compass will open the store to additional premium content providers/partners 
  23. 23. ACCESSING SMART BOOKS PURCHASED ON BOOKNARU    After purchase the content populates the users bookshelf They click on the cover to download the content to their device To avoid data storage issues the user can delete the content when they finish the book; however, even if they delete the file they still can download it again without repurchasing
  24. 24. I said: Had a great time with friends, colleagues, competitors and collaborators at London Book Fair 2013! He said: Competitors are meant to be crushed! He thought I said: Had a great time with friends, colleagues, competitors, and collaborators at London Book Fair 2013!
  25. 25. CONIC CONTENT IN CLOUD
  26. 26. THE CONIC PLATFORM  Simple and intuitive user interface allows user to access purchased content
  27. 27. SMART BOOK WALKTHROUGH     Easy to use interface Activities have been arranged to focus on one activity at a time Tap or click on bottom of screen to bring up page and unit navigation Additional features are available by selecting icon on the right hand side of UI
  28. 28. INTERACTIVE INPUT   Students can input their answers using a variety of methods that take advantage of HTML5 interactive capabilities Students click the submit button to send their answers to their teachers where it is recorded and marked through LMS
  29. 29. ACTIVITIES   Students can record their reading speed & recordings can be played back Audio is easily played at the click of a button through the device
  30. 30. ACTIVITIES
  31. 31. MEDIA PLAYER A variety of theme-related content from online video streaming services has been included  Can be used to warm up class/ introduce subject 
  32. 32. PERSONALIZATION  Students can upload a portfolio of their writing in a variety of media types
  33. 33. ASSESSMENT    Quizzes for each unit are included and can be used for review and assessment Teachers can select the question set and send the test in digital format to the students Students submits their answers, which are graded and recorded through LMS
  34. 34. CLASS MANAGER  Teacher can easily manage the class using Class Manager menu which is available on the teacher’s account  Teacher can control student displays  Answers submitted by students are marked and results are tabulated and provided to the teacher to allow for teachers effective assessment of students’ comprehension of information  Class Manager allows teachers to identify weak area of students or classes and to tailor their instruction or review to those specific areas without delay
  35. 35. REPORTS    Comprehensive reports on each student are available Provides students with information on their own progress Provides Teacher with information on each student registered in their class
  36. 36. EBOOK WALKTHROUGH Trade storybooks are made in ePUB3 format  eBooks can be purchased from Booknaru and used on our ePUB3 viewer 
  37. 37. EBOOK FEATURES Bookmark Highlighting Linking information through interactive touch screen
  38. 38. Dictionary Memo Search Share
  39. 39. TECHNICAL FEATURES SUMMARY Smart Book Reader  Contents developed with HTML5  Viewers available on Android, iOS devices and PC  Made by contents authoring tool  Functions for smart classroom supported  Tools for teachers  Dictionary embedded (5 languages)  DRM support eBook Reader  Contents Developed on ePub3 International Standard  Viewers for Android and iOS  World first ePUB3 viewer for Android  Cloud service support  DRM support eBook Store(Booknaru)  Web based (Wordpress) Book store  In-app purchasing possible for Android (Apple forbid in-app purchasing for iOS)
  40. 40. REACH TEACH LEARN MORE EFFECTIVELY
  41. 41. BUILD THE FUTURE IN SMART PUBLISHING WITH COMPASS MEDIA Contact Point for Additional Information: International Business Manager: James Hall jameshall@compasspub.com

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