The document discusses Compass Media's focus on the Korean educational market and its development of digital platforms and smart learning solutions like Smart Books, eBooks, and the CONiC content cloud to provide engaging educational content and tools to students, teachers, and schools. Compass aims to innovate beyond traditional books through interactive rich media, social features, and distribution through its Booknaru digital storefront and platforms.

1. SMART SOLUTIONS
KOREAN MARKET FOCUS
JAMES HALL

2. WHAT ARE WE GOING TO TALK ABOUT TODAY?
 Company
Brief
 Korean Market Focus
 Korean Innovation for Smart Learning
 Digital Distribution Channels
 CONiC Platform

3. COMPASS MEDIA
COMPANY BRIEF

4. ABOUT COMPASS MEDIA

Compass Media is a
publishing and media
company







Content Provider
Platform and Technology
Developer
Founded in 1999
Incorporated in 2003
Majority share bought by
Woongjin Think Big 2011
Distributes content in more
than 50 countries around
the world
Head office located in
Seoul, Korea

Mission
Enrich the educational
system to improve the lives
of learners

5. KOREAN MARKET
FOCUS

6. THE PUBLISHING INDUSTRY IN KOREA
38,170 publishers
 1,752 bookstores
 814 public libraries
 109,550,227 copies printed
(First edition)
 Average book price per copy:
KRW 13,010 (US$ 11.44)
 Market Volume: KRW 2.9
Trillion (US$ 2.6Billion)

Source: London Book Fair

7. KOREAN MARKET
10th largest market
 Smart schools


Pilot tests since 2008
Highly competitive job
market
 Education
 Technology leader
 Infrastructure



Fastest internet speed in
world
Test market

11. POINTS TO CONSIDER ON MEETING MARKET
NEEDS

Platform



Engaging and easy to understand UI & UX
Cross device
Content

Rich media






Delivery network and storage solutions


Text
Sound
Audio
Video
Social
Server, Cloud, CDN
Infrastructure



Socio-economic
Wired
User readiness

12. INNOVATION FOR
SMART LEARNING

13. CHALLENGE: BREAKTHROUGH INNOVATION VS.
PRODUCT EXTENSIONS
Source: Is a Peanut Butter Pop-Tart an Innovation?- Wall Street Journal Dec. 3, 2013

15. WE NEED SOLUTIONS THAT…
Reimagine what a book is
 Integrate rich media
 Engage social networking
 Improve UX
 Create a better learning habitat


17. COMPASS SMART
LEARNING

19. SMART LEARNING




Students can access content in the form of
interactive Smart Books and e-Books with
additional
components, activities, assessment
materials, and more
Content can be accessed cross platform on
a variety of devices and operating systems
(PC, Android , iOS)
Teachers can utilize advanced learning
management systems with easy-to-use
interfaces that link student and teacher
devices with an e-Board.
Compass provides both the content and the
platforms for smart learning.

20. HOW DO WE DELIVER?

21. COMPASS SMART BOOKS

22. COMPASS EBOOKS

23. CONIC- CONTENT IN CLOUD

24. DIGITAL DISTRIBUTION
CHANNELS

26. DIGITAL SALES FAQ
2010
 What?
 2011
 Is it free?
 2012
 How much is it?
 2013
 When can we start?
 2014 (projected)
 Can you hurry up, please?


27. MOVING TOWARDS DIGITAL DISTRIBUTION

28. DIGITAL DISTRIBUTION WITH BOOKNARU




Content is purchased
from our digital bookstore
Designed to be a hub for
smart learning content
Compass will open the
store to additional
content premium
providers/partners
Content purchased from
Booknaru can be used on
the CONiC platform

29. BOOKNARU CONTENT DELIVERY SYSTEM
Content is purchased from Booknaru
 Designed to be a hub for smart learning content
 Compass will open the store to additional premium
content providers/partners


30. ACCESSING SMART BOOKS PURCHASED ON
BOOKNARU



After purchase the
content populates the
users bookshelf
They click on the cover to
download the content to
their device
To avoid data storage
issues the user can
delete the content when
they finish the book;
however, even if they
delete the file they still
can download it again
without repurchasing

31. I said:
Had a great time with friends, colleagues, competitors and
collaborators at London Book Fair 2013!
He said:
Competitors are meant to be crushed!
He thought I said:
Had a great time with friends, colleagues, competitors, and
collaborators at London Book Fair 2013!

32. CONIC
CONTENT IN CLOUD

33. THE CONIC PLATFORM

Simple and intuitive user interface allows user to access
purchased content

34. SMART BOOK WALKTHROUGH




Easy to use interface
Activities have been arranged to focus on one activity at a
time
Tap or click on bottom of screen to bring up page and unit
navigation
Additional features are available by selecting icon on the
right hand side of UI

35. INTERACTIVE INPUT


Students can
input their
answers using a
variety of
methods that
take advantage
of HTML5
interactive
capabilities
Students click
the submit button
to send their
answers to their
teachers where it
is recorded and
marked through
LMS

36. ACTIVITIES


Students can record their
reading speed & recordings
can be played back
Audio is easily played at
the click of a button
through the device

37. ACTIVITIES

38. MEDIA PLAYER
A variety of
theme-related
content from
online video
streaming
services has
been included
 Can be used
to warm up
class/
introduce
subject


39. PERSONALIZATION

Students can upload a portfolio of their writing in a
variety of media types

40. ASSESSMENT



Quizzes for each unit are included and can be used for review and
assessment
Teachers can select the question set and send the test in digital format to
the students
Students submits their answers, which are graded and recorded through
LMS

41. CLASS MANAGER

Teacher can easily manage the
class using Class Manager
menu which is available on the
teacher’s account

Teacher can control student
displays

Answers submitted by students
are marked and results are
tabulated and provided to the
teacher to allow for teachers
effective assessment of
students’ comprehension of
information

Class Manager allows teachers
to identify weak area of
students or classes and to tailor
their instruction or review to
those specific areas without
delay

42. REPORTS



Comprehensive reports on
each student are available
Provides students with
information on their own
progress
Provides Teacher with
information on each student
registered in their class

43. EBOOK
WALKTHROUGH
Trade storybooks are made in ePUB3 format
 eBooks can be purchased from Booknaru and used on
our ePUB3 viewer


44. EBOOK
FEATURES
Bookmark
Highlighting
Linking information through interactive touch screen

45. Dictionary
Memo
Search
Share

46. TECHNICAL FEATURES SUMMARY
Smart Book Reader

Contents developed with HTML5

Viewers available on Android, iOS devices and PC

Made by contents authoring tool

Functions for smart classroom supported

Tools for teachers

Dictionary embedded (5 languages)

DRM support
eBook Reader

Contents Developed on ePub3 International Standard

Viewers for Android and iOS

World first ePUB3 viewer for Android

Cloud service support

DRM support
eBook Store(Booknaru)

Web based (Wordpress) Book store

In-app purchasing possible for Android (Apple forbid in-app purchasing for iOS)

47. REACH
TEACH
LEARN
MORE EFFECTIVELY

48. BUILD THE FUTURE IN
SMART PUBLISHING
WITH COMPASS MEDIA
Contact Point for Additional Information:
International Business Manager: James Hall
jameshall@compasspub.com