Tools to Analyze Your Twitter Acvitity
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Tools to Analyze Your Twitter Acvitity






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Tools to Analyze Your Twitter Acvitity Presentation Transcript

  • 1. Tools to Analyze Your Twitter Activity By Kaushik Pal
  • 2. – The background
    • Founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.
    • A social networking and micro blogging site
    • Users can post updates within 140-characters through web form or instant message.
    • Links posted within the updates help as great reference tools and pushes traffic through Google Real-time results
    • Twitter now has over 145 million users and over 300,000 Apps developed through its APIs
  • 3. – The Activities
    • Posting a tweet with / without a short URL
    • Retweet an earlier tweet
    • Send Direct Message (DM)
    • Reply to a Message
    • Write a post keeping someone in copy
    • Post a message acknowledging that the origin is from someone else (‘via’ tweet)
    • Search tweets, create lists, organize lists, save searches etc.
  • 4. – Why Analyze your Actions
    • Promotional Tool
    • Is the objective being met
    • Are you able to create the right influence
    • Creating ‘value’ without being marked as SPAM
    • Return on Investments ?
    • Tracking and Analyzing for best results and continual improvement
  • 5.
  • 6.
    • Provides an “influence matrix” of the Twitter profile
  • 7. KLOUT Analysis
  • 8.
  • 9. – Account Summary
  • 10. – Features
    • Other Features / Analysis includes:
    • Account Summary
    • Follower History
    • Quick Follower Check
    • Tweet Cloud
    • Tips and Suggestions
    • Marketing Pitch
  • 11. – A 100/100 Score
  • 12.
  • 13. Reports
  • 14. Reports
    • Tweet Density i.e. no. of tweets per hourly basis
    • Aggregate Daily tweets
    • Descending order sorting of Replies to other Twitter handles
    • Interface Used
  • 15.
  • 16. - Features Provides Comparative Chart, Predictions regarding Followers nos. etc. Innovated the TwitterCounter badge .
  • 17.
  • 18. About
    • Tweetmeme is the “Digg” for Twitter activities
    • Tracks hottest tweet content on the web
    • Measured by max. no. of RTs
    • Categories the Tweets according to various categories, duration, Top tweets etc.
  • 19. Analyzes on the basis of Positive, Work, Future, Sex, Learning, Social, Conceptual, Control, Senses, Emotions, Constructive, Present, Thinking, Numbers, Past, Leisure, Negative, Money, Media, Anxiety and Self Reference.
  • 20. Twitter Analytics Tools Roundup Tools USP / Best Utility Account Summary with Tips & Suggestions Provides detailed "Influence matrix" reports To understand frequency / patterns of tweeting For Comparison and Predictions on Follower trends The "Digg" of Twitter fraternity In-depth psychological analysis of tweets
  • 21.