Steps for Effective Keyword Research
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Steps for Effective Keyword Research

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Steps for Effective Keyword Research Presentation Transcript

  • 1. Steps for Effective Keyword Research By Neha Kulwal
  • 2. Steps1-Demolish Misconceptions
    • Don't target those keywords which are irrelevant to your site. Look for related keywords to domain
    • If particular keyword is not fulfilling searcher's intent even though it is providing you high traffic will force that person to look for other site
    • Look for traffic with conversion therefore look for those keywords
  • 3. Keep in mind
    • Your target customers (Geo)‏
    • CPC
    • Traffic volume
    • Competition
    • Advertisers available
    • Relevancy
  • 4. Long tail keywords
    • Eg: top wedding destinations in usa
    • 25% of google searches are unique everyday
  • 5. Step -2 Keyword tool
    • Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal.
    • Google suggest is a great way to find synonyms and related word suggestions
    • Google Wonder wheel
  • 6. Step -3 Finalizing your list
    • Narrow down the keywords
    • Remove all unrelated keywords
    • Create a mix of both targeted and broad terms
    • Use Google insights for same
  • 7. Step 4 Plan your attack
    • How and where these keywords to be placed
    • Place your keywords on page-content-
    • * Title Tag
    • * Meta Description Tags
    • * Headings
    • * Alt text
    • * Anchor Text/ Navigational
    • Links
  • 8. Keyword analysis
    • Always look for Stats analysis
    • Copy your target keywords on excel sheet
    • Look for alternatives
    • SI
  • 9.