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Steps for Effective Keyword Research   By  Neha Kulwal
Steps1-Demolish Misconceptions <ul><li>Don't target those keywords which are irrelevant to your site. Look for related key...
Keep in mind <ul><li>Your target customers (Geo)‏ </li></ul><ul><li>CPC </li></ul><ul><li>Traffic volume </li></ul><ul><li...
Long tail keywords <ul><li>Eg: top wedding destinations in usa </li></ul><ul><li>25% of google searches are unique everyda...
Step -2 Keyword tool <ul><li>Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal. </li></ul...
Step -3 Finalizing your list <ul><li>Narrow down the keywords </li></ul><ul><li>Remove all unrelated keywords </li></ul><u...
Step 4 Plan your attack <ul><li>How and where these keywords to be placed </li></ul><ul><li>Place your keywords on page-co...
Keyword analysis <ul><li>Always look for Stats analysis </li></ul><ul><li>Copy your target keywords on excel sheet </li></...
 
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Steps for Effective Keyword Research

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Transcript of "Steps for Effective Keyword Research "

  1. 1. Steps for Effective Keyword Research By Neha Kulwal
  2. 2. Steps1-Demolish Misconceptions <ul><li>Don't target those keywords which are irrelevant to your site. Look for related keywords to domain </li></ul><ul><li>If particular keyword is not fulfilling searcher's intent even though it is providing you high traffic will force that person to look for other site </li></ul><ul><li>Look for traffic with conversion therefore look for those keywords </li></ul>
  3. 3. Keep in mind <ul><li>Your target customers (Geo)‏ </li></ul><ul><li>CPC </li></ul><ul><li>Traffic volume </li></ul><ul><li>Competition </li></ul><ul><li>Advertisers available </li></ul><ul><li>Relevancy </li></ul>
  4. 4. Long tail keywords <ul><li>Eg: top wedding destinations in usa </li></ul><ul><li>25% of google searches are unique everyday </li></ul>
  5. 5. Step -2 Keyword tool <ul><li>Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal. </li></ul><ul><li>Google suggest is a great way to find synonyms and related word suggestions </li></ul><ul><li>Google Wonder wheel </li></ul>
  6. 6. Step -3 Finalizing your list <ul><li>Narrow down the keywords </li></ul><ul><li>Remove all unrelated keywords </li></ul><ul><li>Create a mix of both targeted and broad terms </li></ul><ul><li>Use Google insights for same </li></ul>
  7. 7. Step 4 Plan your attack <ul><li>How and where these keywords to be placed </li></ul><ul><li>Place your keywords on page-content- </li></ul><ul><li>* Title Tag </li></ul><ul><li>* Meta Description Tags </li></ul><ul><li>* Headings </li></ul><ul><li>* Alt text </li></ul><ul><li>* Anchor Text/ Navigational </li></ul><ul><li>Links </li></ul>
  8. 8. Keyword analysis <ul><li>Always look for Stats analysis </li></ul><ul><li>Copy your target keywords on excel sheet </li></ul><ul><li>Look for alternatives </li></ul><ul><li>SI </li></ul>
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