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Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
Steps for Effective Keyword Research
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Steps for Effective Keyword Research

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  • 1. Steps for Effective Keyword Research By Neha Kulwal
  • 2. Steps1-Demolish Misconceptions <ul><li>Don't target those keywords which are irrelevant to your site. Look for related keywords to domain </li></ul><ul><li>If particular keyword is not fulfilling searcher's intent even though it is providing you high traffic will force that person to look for other site </li></ul><ul><li>Look for traffic with conversion therefore look for those keywords </li></ul>
  • 3. Keep in mind <ul><li>Your target customers (Geo)‏ </li></ul><ul><li>CPC </li></ul><ul><li>Traffic volume </li></ul><ul><li>Competition </li></ul><ul><li>Advertisers available </li></ul><ul><li>Relevancy </li></ul>
  • 4. Long tail keywords <ul><li>Eg: top wedding destinations in usa </li></ul><ul><li>25% of google searches are unique everyday </li></ul>
  • 5. Step -2 Keyword tool <ul><li>Google AdWords Keyword Tool: A free tool that should be part of everyone's arsenal. </li></ul><ul><li>Google suggest is a great way to find synonyms and related word suggestions </li></ul><ul><li>Google Wonder wheel </li></ul>
  • 6. Step -3 Finalizing your list <ul><li>Narrow down the keywords </li></ul><ul><li>Remove all unrelated keywords </li></ul><ul><li>Create a mix of both targeted and broad terms </li></ul><ul><li>Use Google insights for same </li></ul>
  • 7. Step 4 Plan your attack <ul><li>How and where these keywords to be placed </li></ul><ul><li>Place your keywords on page-content- </li></ul><ul><li>* Title Tag </li></ul><ul><li>* Meta Description Tags </li></ul><ul><li>* Headings </li></ul><ul><li>* Alt text </li></ul><ul><li>* Anchor Text/ Navigational </li></ul><ul><li>Links </li></ul>
  • 8. Keyword analysis <ul><li>Always look for Stats analysis </li></ul><ul><li>Copy your target keywords on excel sheet </li></ul><ul><li>Look for alternatives </li></ul><ul><li>SI </li></ul>
  • 9.  

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