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Social Media Integration

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  • 1. Social Media Integration By Puneet Bajaj
  • 2. Index 1) What is Social media? 2) Social Media Tools. 3) Social media integration Page tactics 4) Benefits 5) Bigger Picture 6) SM integration on CIL sites
  • 3. Social Media What is social media? - masses + internet + power to customers = Todays social media. Social media marketing - is just an idea/insight that has power to spread. 1 to 1 1 to many many to many many pow many
  • 4. Few of Social Media Integration Tools.... 1) FB, Twitter, Google login on your site. 2) Facebook Like button. 3) Facebook Recommend - Share link instantaneously. 4) Comment and Share - User generated + user control Content 5) FB Friend feeds - Showing visitor's friend talking about your page. Adds credibility. 6) Showing timeline of tweets 7) Empowerment - Showing user's credentials on high traffic page 8) Youtube, picassa, Flickr integration
  • 5. Social Media Integration Page Tactics 1) SM integration on good quality pages. 2) SM integration at bottom of page. 3) Could use current strength of business - traffic. 4) Scrolling down --> Permanent "like button" on bottom of page - For user spending good amount of time on page. 5) Placement should be away from ads 6) Bought product from my site - pls tweet/share.
  • 6. Social Media Integration Page Tactics Cont… 7) Compact buttons work on top of page. 8) Always use “smart buttons” whenever possible. They offer counts to demonstrate popularity of a post. 9) Avoid generic wording in badges. The standard “Follow Us on Facebook” button is so prevalent in real life and across the web that it now has a negative effect. People see it but it often doesn’t register. 10) Activity widgets are good 11) "Like" - It could be liking Fan page OR sharing page on wall. 12) More SM integration you can find on - http://www.mapsofworld. com/test/smo.html
  • 7. Social Media Integration Benefits 1) User Generated Content/ User control Content. 2) Updated content for static sites. 3) More credibility as per user and Search Engine perspective 4) Strong Word of mouth 5) Good Reach - Share/tweets from Different users.
  • 8. Bigger Picture - Social Media Integration 1) Delay Differentiation - Use Social media at second level, without dilluting focus of your brand. 2) Side product - Use it for Customer empowerment, credibility, updated content. Don't use it for clicks:) 3) Page should be theme based. 4) Entice user to type. 5) Don't brag about your product , talk about user's experience. 6) Treat different user's differently using Social media - Showing Friend's FB talks. 7) Visitor empowerment - Publishing User thoughts. 8) Analyze complimentary service for your page - ex google map. 9) SM should be inside the product instead of temporary tweets and FB comments.
  • 9. Social Media Integration Examples – 1) Mashable.com 2) http://webdesignledger.com/inspiration/55-examples-ofbeautifully- integrated-social-media-links-in-web-design 3) Selling Products on FB - http://www.zencartoptimization. com/2009/08/14/facebook-ecommerce-retailers/ Future would be 10% SEO and 90% SMO. But, few researcher believe that Social media is dying. Trust factor has reduced from 45 to 25% on SM. Only bestest, cheapest and different will survive because other shop + customer is browser away!!
  • 10. Why CIL sites good for SM integration? 1) 90% unique visitors, so higher returns per customer. 2) Visitor's lifetime value is too low (Avg 1 Rs/visit) - SM integration could boost this. 3) Very Generic sites - Could easily develop theme based pages and increase ROI on Social Media. 4) Static web 1.0 pages - Need to jump on web 3.0 quickly. SM integration is fast and best in this. 5) Static, outdated, SEO specific content on site - Sm integration could increase user generated and user controlled fresh content. 6) Too good in building traffic , we could easily cannibalize to build Social Media Life time Customers.
  • 11. Few examples of CIL sites – http://www.mapsofworld.com/test/smo.html http://www.mapsofworld.com/japan/earthquake-2011.html http://www.mapsofworld.com/new-years-eve/ http://quiz.mapsofworld.com/index.php http://www.mapsofworld.com/india/
  • 12. What Next? Explore and integrate Social Media today on your site.
  • 13. Further Reading TED videos Seth Goddin 12 manage.com Mashable Brands talking about experience - Dairy Milk : Kuch Meetha ho jaaye Hero Honda - Desh ki dhadkan Coke - Coke opens happiness
  • 14.  

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