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Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
Online Reputation Management
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Online Reputation Management

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  1. Presented by: Kaushik Pal Online Reputation Management
  2. <ul><li>With the advent of Web2.0 and Social Media platforms … </li></ul><ul><li>Your customers are Online </li></ul><ul><li>Your Prospects are Online </li></ul><ul><li>Your Competitors are Online </li></ul><ul><li>People who “ruined your reputation”for no reason are online </li></ul><ul><li>Reputation of your company is managed </li></ul><ul><li>ONLINE by OTHERS </li></ul>
  3. <ul><li>Case Studies </li></ul><ul><li>Cadbury Dairy Milk chocolate </li></ul><ul><li>Coke / PepsiCo controversy </li></ul><ul><li>Chetan Bhagat ….. #chetanblocks on Web2.0 forum </li></ul>
  4. <ul><li>Reputation of an Organization </li></ul><ul><li>Takes years to create an identity online / offline </li></ul><ul><li>PR team gives its best to protect the identity </li></ul><ul><li>Negligence / Oversight can create havoc </li></ul>
  5. <ul><li>Negative Online Reputation results in … </li></ul><ul><li>Unanswered Queries </li></ul><ul><li>Dissatisfied Clients </li></ul><ul><li>Uncertain Prospects / Withdrawl </li></ul><ul><li>Loss of Revenue in the Short term </li></ul><ul><li>Brand dilution in the Long run </li></ul>
  6. Mishandling One’s Own Reputation …
  7. <ul><li>How to Manage Online Reputation … </li></ul><ul><li>Monitor closely and continuously </li></ul><ul><li>Respond timely </li></ul><ul><li>Engage </li></ul><ul><li>Measure changes over intervals </li></ul>
  8. <ul><li>How to Monitor Online Reputation … </li></ul><ul><li>Use Quotes </li></ul><ul><li>Search for all names </li></ul><ul><li>Try spelling variations </li></ul><ul><li>Search for Profiles on Flickr, eBay, Blogs </li></ul><ul><li>Remember memberships, associations </li></ul><ul><li>Try various search engines </li></ul>
  9. <ul><li>How to Monitor Online Reputation Automatically… </li></ul><ul><li>Use Google Alerts / Yahoo Alerts </li></ul><ul><li>Setup Technorati Watchlist </li></ul><ul><li>Search feeds from Bloglines.com </li></ul><ul><li>TweetBeep, Feedster, BlogPulse, Tagbulb.com, KeoTag </li></ul><ul><li>Google and Yahoo News as well </li></ul>
  10. <ul><li>Tools to Monitor Online Reputation for Businesses … </li></ul><ul><ul><ul><li>TrackUr </li></ul></ul></ul><ul><ul><ul><li>Naymz </li></ul></ul></ul><ul><ul><ul><li>RapLeaf </li></ul></ul></ul><ul><ul><ul><li>Radian6 </li></ul></ul></ul><ul><ul><ul><li>BuzzLogic </li></ul></ul></ul>
  11. <ul><li>Short Term Management … </li></ul><ul><li>SEO and Social Media Displace SERPs </li></ul><ul><ul><li>Make Brand Optimization a process </li></ul></ul><ul><ul><li>Brand optimize all digital assets </li></ul></ul><ul><ul><li>Optimize across Departments </li></ul></ul><ul><ul><li>Results in more branded SERPs </li></ul></ul><ul><ul><li>Example of – Mapsofindia.com </li></ul></ul>
  12. <ul><li>Long Term Management … </li></ul><ul><li>Identify, Qualify and Engage the Dissatisfied </li></ul><ul><ul><li>Is there merit to the issue? </li></ul></ul><ul><ul><li>If not offer facts & ask for correction </li></ul></ul><ul><ul><li>If yes, offer to discuss </li></ul></ul><ul><ul><li>Be ready to respond via Blog </li></ul></ul><ul><ul><li>Result can be loyal brand fan </li></ul></ul>
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