Presented by:   Kaushik Pal Online Reputation Management
<ul><li>With the advent of  Web2.0 and Social Media platforms  … </li></ul><ul><li>Your customers are Online </li></ul><ul...
<ul><li>Case Studies </li></ul><ul><li>Cadbury Dairy Milk chocolate </li></ul><ul><li>Coke / PepsiCo controversy  </li></u...
<ul><li>Reputation of an Organization </li></ul><ul><li>Takes years to create an identity online / offline </li></ul><ul><...
<ul><li>Negative Online Reputation results in … </li></ul><ul><li>Unanswered Queries </li></ul><ul><li>Dissatisfied Client...
Mishandling One’s Own Reputation …
<ul><li>How to Manage Online Reputation … </li></ul><ul><li>Monitor closely and continuously </li></ul><ul><li>Respond tim...
<ul><li>How to Monitor Online Reputation … </li></ul><ul><li>Use Quotes </li></ul><ul><li>Search for all names </li></ul><...
<ul><li>How to Monitor Online Reputation Automatically… </li></ul><ul><li>Use Google Alerts / Yahoo Alerts </li></ul><ul><...
<ul><li>Tools to Monitor Online Reputation for Businesses … </li></ul><ul><ul><ul><li>TrackUr </li></ul></ul></ul><ul><ul>...
<ul><li>Short Term Management … </li></ul><ul><li>SEO and Social Media Displace SERPs </li></ul><ul><ul><li>Make Brand Opt...
<ul><li>Long Term Management … </li></ul><ul><li>Identify, Qualify and Engage the Dissatisfied </li></ul><ul><ul><li>Is th...
 
 
 
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Online Reputation Management

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Online Reputation Management

  1. 1. Presented by: Kaushik Pal Online Reputation Management
  2. 2. <ul><li>With the advent of Web2.0 and Social Media platforms … </li></ul><ul><li>Your customers are Online </li></ul><ul><li>Your Prospects are Online </li></ul><ul><li>Your Competitors are Online </li></ul><ul><li>People who “ruined your reputation”for no reason are online </li></ul><ul><li>Reputation of your company is managed </li></ul><ul><li>ONLINE by OTHERS </li></ul>
  3. 3. <ul><li>Case Studies </li></ul><ul><li>Cadbury Dairy Milk chocolate </li></ul><ul><li>Coke / PepsiCo controversy </li></ul><ul><li>Chetan Bhagat ….. #chetanblocks on Web2.0 forum </li></ul>
  4. 4. <ul><li>Reputation of an Organization </li></ul><ul><li>Takes years to create an identity online / offline </li></ul><ul><li>PR team gives its best to protect the identity </li></ul><ul><li>Negligence / Oversight can create havoc </li></ul>
  5. 5. <ul><li>Negative Online Reputation results in … </li></ul><ul><li>Unanswered Queries </li></ul><ul><li>Dissatisfied Clients </li></ul><ul><li>Uncertain Prospects / Withdrawl </li></ul><ul><li>Loss of Revenue in the Short term </li></ul><ul><li>Brand dilution in the Long run </li></ul>
  6. 6. Mishandling One’s Own Reputation …
  7. 7. <ul><li>How to Manage Online Reputation … </li></ul><ul><li>Monitor closely and continuously </li></ul><ul><li>Respond timely </li></ul><ul><li>Engage </li></ul><ul><li>Measure changes over intervals </li></ul>
  8. 8. <ul><li>How to Monitor Online Reputation … </li></ul><ul><li>Use Quotes </li></ul><ul><li>Search for all names </li></ul><ul><li>Try spelling variations </li></ul><ul><li>Search for Profiles on Flickr, eBay, Blogs </li></ul><ul><li>Remember memberships, associations </li></ul><ul><li>Try various search engines </li></ul>
  9. 9. <ul><li>How to Monitor Online Reputation Automatically… </li></ul><ul><li>Use Google Alerts / Yahoo Alerts </li></ul><ul><li>Setup Technorati Watchlist </li></ul><ul><li>Search feeds from Bloglines.com </li></ul><ul><li>TweetBeep, Feedster, BlogPulse, Tagbulb.com, KeoTag </li></ul><ul><li>Google and Yahoo News as well </li></ul>
  10. 10. <ul><li>Tools to Monitor Online Reputation for Businesses … </li></ul><ul><ul><ul><li>TrackUr </li></ul></ul></ul><ul><ul><ul><li>Naymz </li></ul></ul></ul><ul><ul><ul><li>RapLeaf </li></ul></ul></ul><ul><ul><ul><li>Radian6 </li></ul></ul></ul><ul><ul><ul><li>BuzzLogic </li></ul></ul></ul>
  11. 11. <ul><li>Short Term Management … </li></ul><ul><li>SEO and Social Media Displace SERPs </li></ul><ul><ul><li>Make Brand Optimization a process </li></ul></ul><ul><ul><li>Brand optimize all digital assets </li></ul></ul><ul><ul><li>Optimize across Departments </li></ul></ul><ul><ul><li>Results in more branded SERPs </li></ul></ul><ul><ul><li>Example of – Mapsofindia.com </li></ul></ul>
  12. 12. <ul><li>Long Term Management … </li></ul><ul><li>Identify, Qualify and Engage the Dissatisfied </li></ul><ul><ul><li>Is there merit to the issue? </li></ul></ul><ul><ul><li>If not offer facts & ask for correction </li></ul></ul><ul><ul><li>If yes, offer to discuss </li></ul></ul><ul><ul><li>Be ready to respond via Blog </li></ul></ul><ul><ul><li>Result can be loyal brand fan </li></ul></ul>
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