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Online Reputation Management

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  • 1. Presented by: Kaushik Pal Online Reputation Management
  • 2.
    • With the advent of Web2.0 and Social Media platforms …
    • Your customers are Online
    • Your Prospects are Online
    • Your Competitors are Online
    • People who “ruined your reputation”for no reason are online
    • Reputation of your company is managed
    • ONLINE by OTHERS
  • 3.
    • Case Studies
    • Cadbury Dairy Milk chocolate
    • Coke / PepsiCo controversy
    • Chetan Bhagat ….. #chetanblocks on Web2.0 forum
  • 4.
    • Reputation of an Organization
    • Takes years to create an identity online / offline
    • PR team gives its best to protect the identity
    • Negligence / Oversight can create havoc
  • 5.
    • Negative Online Reputation results in …
    • Unanswered Queries
    • Dissatisfied Clients
    • Uncertain Prospects / Withdrawl
    • Loss of Revenue in the Short term
    • Brand dilution in the Long run
  • 6. Mishandling One’s Own Reputation …
  • 7.
    • How to Manage Online Reputation …
    • Monitor closely and continuously
    • Respond timely
    • Engage
    • Measure changes over intervals
  • 8.
    • How to Monitor Online Reputation …
    • Use Quotes
    • Search for all names
    • Try spelling variations
    • Search for Profiles on Flickr, eBay, Blogs
    • Remember memberships, associations
    • Try various search engines
  • 9.
    • How to Monitor Online Reputation Automatically…
    • Use Google Alerts / Yahoo Alerts
    • Setup Technorati Watchlist
    • Search feeds from Bloglines.com
    • TweetBeep, Feedster, BlogPulse, Tagbulb.com, KeoTag
    • Google and Yahoo News as well
  • 10.
    • Tools to Monitor Online Reputation for Businesses …
        • TrackUr
        • Naymz
        • RapLeaf
        • Radian6
        • BuzzLogic
  • 11.
    • Short Term Management …
    • SEO and Social Media Displace SERPs
      • Make Brand Optimization a process
      • Brand optimize all digital assets
      • Optimize across Departments
      • Results in more branded SERPs
      • Example of – Mapsofindia.com
  • 12.
    • Long Term Management …
    • Identify, Qualify and Engage the Dissatisfied
      • Is there merit to the issue?
      • If not offer facts & ask for correction
      • If yes, offer to discuss
      • Be ready to respond via Blog
      • Result can be loyal brand fan
  • 13.  
  • 14.  
  • 15.