Upcoming SlideShare
×

# How to increase effective CTR, CPC and e CPM of website?

5,051 views
4,854 views

Published on

Published in: Technology, Design
7 Likes
Statistics
Notes
• Full Name
Comment goes here.

Are you sure you want to Yes No

Are you sure you want to  Yes  No
• @heenaJuneja1..Your are Right Heena Juneja.
http://www.remixdhamaka.blogspot.com

Are you sure you want to  Yes  No
Views
Total views
5,051
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
88
2
Likes
7
Embeds 0
No embeds

No notes for slide

### How to increase effective CTR, CPC and e CPM of website?

1. 1. How To Increase Effective CTR, CPC and eCPM of Website By Sumona Chatterjee
2. 2. Topics <ul><li>About CTR </li></ul><ul><li>How To Increase CTR </li></ul><ul><li>About CPC </li></ul><ul><li>How To Increase CPC </li></ul><ul><li>About eCPM </li></ul><ul><li>How To Increase eCPM </li></ul>
3. 3. About CTR CTR rate simply stands for Click Through Rate. It is the percentage value of people who actually click on your advertisement. The click through rate is the ratio of the number of times the ad appear in your website and the number of times peoples clicks it.
4. 4. About CTR Cont... <ul><ul><li>CTR measures the effectiveness of an advertisement. It is calculated using the following formula that involves the number of clicks and impressions: </li></ul></ul><ul><ul><li>CTR = (Clicks/Impressions) x 100 </li></ul></ul><ul><ul><li>A high CTR means that it attracts attention and get clicks often. A low CTR means the ad is under-performing and should be evaluated further. </li></ul></ul><ul><ul><li>1/100 = 0.01 </li></ul></ul><ul><ul><li>1*100 / 100 = 1% </li></ul></ul><ul><ul><li>So the formula would be CTR = Clicks * 100 / Ad impressions </li></ul></ul>
10. 10. Improving CPC Cont... <ul><li>Good content will increase your CTR attracting thus higher CPC ads </li></ul><ul><li>Strive for improving CTR. </li></ul><ul><li>The choice of the right keywords and phrases (not just the highest paying ones). </li></ul><ul><li>Target the right markets. </li></ul><ul><li>Tracking, testing, previewing. </li></ul>
11. 11. Improving CPC(factors which influence CPC) Cont.. <ul><li>Everything related to Web pages content: context, keywords, theming </li></ul><ul><li>Quality traffic — sites generating quality traffic will earn more, for the rate of conversion is estimated as bigger. </li></ul><ul><li>The age and size of a site. </li></ul><ul><li>The Page Rank. </li></ul><ul><li>Advertiser’s budget </li></ul><ul><li>Seasonal fluctuations </li></ul><ul><li>Changes of competition for keywords (new advertisers) </li></ul>
12. 12. About eCPM <ul><li>eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results. </li></ul><ul><li>eCPM = Total Earnings/(Impressions*1000) </li></ul><ul><li>eCPM depends on two factors; the CTR (Click Through Rate) and the CPC (Cost Per Click) </li></ul>