Google Panda Updates and What it means to Our Websites By Pooja & Usha
What is Google Panda Update Google Panda/Farmer update is basically aimed to content farms (Sites with shallow or low quality content). Panda – Navneet Panda is the S/W engineer at Google who brought out this program, so internally they are calling it Panda Update.
Content Farms are websites which are Using High bid Rate Key Words to generate low Quality content and are made to generate revenue through Google Adsense Program.
Their main purpose is usually to drive people to Google Adsense or similar advertising, rather than to become your favourite destination for helpful advice and information on a particular subject. For users though, Google has let them down and not fulfilled its main goal of providing the best content for a particular search. Bad Google!
According to Matt Cutts The Panda update is a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content. (emphasis added)