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Pom2001a

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  • 1. ( ) . , . . ., . . . “Dekart” (www.dekart.com) e-mail: petrova@dekart.com, .: (3732) 245580, 6 : (3732) 225720 ! ", $ % " & ! 2000 * 2001 . "* :& ! ,& , % " . ! " , Internet- ! ". 2 , 3 "3 4 ( ) $ 4 ,* $ 4 3 * (Amazon.com,eToys.com), * ( ).2 , Amazon.com "* 28 . . , 4 * Internet * 3 % .@ , 3 " Internet- , Internet- ,Internet-banking, Internet- . D & $ , * E & ! % " ! ( * * ! ! ," * 4 ), "3 $ / , * $ , , ! , "3 .D ! , 3 4 . ! 4 , * & * ! 4 , .G % 4 e-commerce- , 4 E-marketer [11], 4 4 % $ * " $286 . 2000 ."Internet & * .D 4 & ! 4 , 4 $ $ ! ", - E-marketer N. O [10].P , $ 3 . ! 4 4 1 Internet- , NASDAQ [12] 25% 2001 , 3 4 Intel, Motorola, Cisco, Compaq21 D Webmergers.com, * 2000 3210 Internet-. , & 60% 4 * * . 2001 . 147 .2 G , Motorola 7 . 4 ,8 . Cisco $ ! ! & , Intel * * 4 5 . * " ". , * Compaq 5 * .
  • 2. [1-3] & $ 4 4 . ! 4 4 3 & ! * .D & ! , * , 4 . E e-commerce $ "3 :G 4 * $ * $ 4( " , ) ! * ;2 4 * ! ;a " . ! , 4 , D ! $ * " D ". , $ $ ( 4 ) D ! .b !b % $ * $ , "* . * . "3 ;P " . ! –D ! $ - . ! " ( $ * 4 ) 4 4 D " ;D - % " & ( 4 ! . ,& 3 4 & ! ; $ $ $ & ! );D ! ;d -& * – * " , 4 * Internet- ! , «N E ». D & * $ " E , " " ( ! , . , * * . .);D 4 * – * %P , 4 , $ 4. N $ "3 . . ! " 4 % * 4 – , * , , 4 . , 4 ! " * 4 $ .P $ ! " & ! , % 3 "3 4 . $ ", 4 ! ! $ * * $ .D * % “ ”, " , " :d & * – 4 " % 4 * 4 ! * . , . ! . Internet ( "3
  • 3. ) * $ & ! .b ! – Internet- , $ "3 & ! , "3 "3 $ $ " ! , 3 "3 - " * ( $ " ) 3 Internet- [1-3, 6, 7]. g E . ,* B2B- ( "3 ! ) % ,* 2P- ( - 2000 26 Internet- B2B- , B2C – 99 [13]).@ "* " % ! , " ( ) . ! .b% 4 – *Internet- @ . ! Internet- , "3 4 $ P , * web- ! , * " " 3 . 2 & * – $ $ . * $ .D1% % % 4 Internet- 3 " 3 . , $ 4 4 ! , * 4 $ " 4 .D ,* * % $ 3 ! "web- P , . $ ", & $ . Internet- . 4 , " .D & $ ! [7].b% * - 2000 Internet- $2 . D & & * % . ) D * * 4 4 , , 4 4 . G , 4 3 4 & . 2 * . , * , * * , 3 Internet- ! $ % , * $ * * ! . 4 4 .@, , ( 4 Forrester Research) * 4 . 4 , " . n) , !& ! " Internet- . ) P 4 $ « "& » % , , , " *
  • 4. , . - , " 4 , * [1, 2].D * – * * ! Po! ! . 4 $ 4.« » - ! « 4» * . $ ! " * 4 $ . 2000 . dd $ . [4, 16], .dpq, 3 «r » $ «g » . * 4 « » ! 4 * . N , * $ 15 –20% , * 4 % 5-6% . , . ! & ! .G , % ! . . 4 * $ ,. $ $ .@ $ – "* ,* NASDAQ ! « q -P ».2 N$ $ P 4Internert [15]. “Pew Internet and American Life Project” [14] %2096 *! * 4 * 4 .O "3 : 56% * " , * & 4 4 - ; 67% " * 4 , * « " & » * ! , % 4 NASDAQ; 38% % 4 " ,* " $ . "* 4 * , * % 4 & ! , * "3 $ .2 , & & " ! ", Internet ! , ! " % 4 & .7 81. P . D * // ! & ! e-commerce (http://e-commerce.com.ua/ec37.html)2. P . g ! – ?// ! & ! e-commerce (http://e- commerce.com.ua/ec37.html)3. . B2C: // @ . ! - ! PG Consulting Group "@ -& : ! " (http://www.pg- group.by.ru/analit/ecomb2c/ecomb2c001.htm)
  • 5. 4. { $ " // O@ «O », Computer, communications, e-commerce C-news (http://www.cnews.ru/comments/2001/03/13/content3.shtml)5. " " - // O@ «O », Computer, communications, e-commerce C-news (http://www.cnews.ru/comments/2001/03/13/content1.shtml)6. . B2C: ack to College (n % . @ - % * )// g - , 2001, | 2(10)7. o @. o ( * $ - $ , )// g - , 2001, | 2(10)8. Mahoney M. Special Report: Look Whos Making Money Online// E-Commerce Times, March, 2001 (http://www.ecommercetimes.com/)9. Horrigan J.B. Risky Business: Americans see greed, cluelessness behind dot- coms’ comeupanse// Pew Internet and American Life Project, March, 2001 (http://www.pewinternet.org/)10. E-Commerce Times (http://www.ecommercetimes.com/)11. eMarketer, Inc. - provider of internet statistics (http://www.emarketer.com/)12. The NASDAQ stock market (http://www.nasdaq.com/)13. P . ƒ 3 . B2B B2C// E-Commerce DbOG (http://ecom.aport.ru/rus/guide.asp?id=209)14. Pew Internet and American Life Project (http://www.pewinternet.org/)15. P N. n // g * , | 4 (404), 2 . 2001.16. d d $ . «D ! ! 4 4 " » (http://www.outsourcing.ru/info/meet/ffo_euro.htm)