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EMEA10: Trepidation in Moving to the Cloud



Today’s buzz centres on cloud computing. What is it exactly? Will it dent your revenues or does it have potential to add capabilities to your business? How do you deliver value when you don’t ...

Today’s buzz centres on cloud computing. What is it exactly? Will it dent your revenues or does it have potential to add capabilities to your business? How do you deliver value when you don’t “install” anything? Learn how to use this new approach to delivering IT services in your business, what to consider and where it makes sense – and where it doesn’t! Dave Sobel, CEO of Evolve Technologies, talks to you about how to develop cloud offerings and how you position your business for growth around online services. Strategies come from real life experience, industry data, and collaboration with other solution providers to give you the best way to take on the big, bad cloud.



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EMEA10: Trepidation in Moving to the Cloud EMEA10: Trepidation in Moving to the Cloud Presentation Transcript

  • www.comptia.org/emea2010 From http://geekandpoke.typepad.com 1
  • Trepidation in Moving to the Cloud Dave Sobel CEO, Evolve Technologies www.comptia.org/emea2010
  • About Dave • CEO, Evolve Technologies – Washington DC IT Solution Provider – Microsoft Certified Partner – Small Business Specialist • HTG Member and Facilitator • Author, “Virtualization: Defined. A Primer for the SMB Consultant” • Biz Blog: www.evolvetech.com/blog • Virtualization Blog: www.smbvirtualization.net • Microsoft MVP, Virtualization • Columnist, Channel Insider • Columnist, CRN
  • IT infrastructure is reaching a breaking point. 85% idle 1.5x 70¢ per $1 In distributed computing Explosion of information 70% on average is spent environments, up to driving 54% growth in on maintaining current IT 85% of computing storage shipments infrastructures versus capacity sits idle. every year. adding new capabilities. $40 billion 33% Consumer product and retail 33% of consumers notified industries lose about $40 of a security breach will billion annually, or 3.5 percent terminate their relationship of their sales, due to supply with the company they chain inefficiencies. perceive as responsible. 5
  • There are major forces of change at work, affecting business and IT Our world is smaller and flatter but it’s about to become more… INSTRUMENTED Increasing devices and opportunity for innovation Increasing access, globalization INTERCONNECTED and risk INTELLIGENT Increasing data and the use of technology to capitalise on change CEOs see an environment of unrelenting change, as well as opportunities to think smarter - - economically, socially and technically.
  • Cloud spending to grow six times faster than traditional IT spending Size and Growth 5% 13% 9% 8% 11% 52% 57% 18% 9% 18% USD 16.2 billion (2008) USD 42.3 billion (2012) Storage Server Storage Server App Dev & Deployment Infrastructure App Dev & Deployment Infrastructure Bussiness Application Bussiness Application • IDC forecasts the cloud computing services market to grow at a CAGR of 27 percent from USD 16.2 billion in 2008 to USD 42 billion in 2012. On the other hand, Gartner expects the worldwide cloud services revenue to cross USD 56.3 billion in 2009 to USD 150 billion by 2013. • IDC estimates the traditional IT spending to grow at a CAGR of 7 percent to USD 494 billion in 2012 from USD 383 billion in 2008. Thus, the forecasted growth rate of cloud spending is six times that of traditional IT spending. 7
  • By 2011, the world will be 10 times more instrumented then it was in 2006. Internet connected devices will leap from 500M to 1 Trillion. 1,800 10x 1,600 growth in five years 1,400 RFID, Exabytes 1,200 1,000 Digital TV, MP3 players, 800 Digital cameras, Camera phones, VoIP, 600 Medical imaging, Laptops, smart meters, multi-player games, 400 Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics , 200 Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 0 2005 2006 2007 2008 2009 2010 2011
  • Continuum of services overview Outsourcing Transfered to Service Provider Responsibilities/Risks Managed Services Out-tasking Bodyshopping “Do it yourself” Time
  • Source: www.google.com/trends
  • Customers’ expectations today and in perspective ?
  • Evolution Over The Years Cloud Computing with pay as you go model, leveraging virtualization for data center efficiencies and faster networks SaaS (Software as a Service) model with Adoption multi-tenant hosting of applications ASP (Application Service John McCarthy proposed Provider) model with 'computer time-sharing single tenant hosting of technology' to be sold applications through utility business model (like electricity) in a lecture at MIT 1961 Mid 90’s Early 00’s Late 00’s Time
  • Cloud Computing Delivery Models Community … • Several organizations with similar needs and policies share a private cloud Private … Public … • Access limited to enterprise • Access open to everybody, and its partner network subject to subscription • Dedicated resources Cloud Services • Shared resources • Single tenant • Multiple tenants • Drives efficiency, • Delivers select set of standardization and best Cloud Computing standardized business process, practices while retaining Model application and/or greater customization and infrastructure services on a control flexible price per use basis • Might be managed or hosted • Always managed and hosted by third party by 3rd party Hybrid … • Private infrastructure, Customization, efficiency, integrated with public cloud Standardization, capital availability, resiliency, preservation, flexibility and security and privacy … time to deploy … 13 Security and Cloud Computing
  • Public vs Private Cloud Cloud Choices Public Cloud On-demand resources, Private Cloud scalability Hybrid Cloud Shared environment Exclusive environment Public + Private cloud Limited on-demand capabilities On-Premise Private Cloud Externally Hosted Private Cloud Requires Initial Capital Investment Exclusive, but hosted by a third party Cloud setup within Org’s data center Limited on-demand scaling Control on security and audit Expensive than public cloud Based on basic virtualization Cheaper than on-premise private cloud Limited on-demand scaling Possibility of co-location Source: TorryHarris Business Solutions on slideshare.net
  • Categories of Cloud Computing Risks Control Data Many companies and governments Migrating workloads to a shared are uncomfortable with the idea of network and compute infrastructure their information located on systems increases the potential for they do not control. unauthorized exposure. Providers must offer a high degree of Authentication and access security transparency to help technologies become increasingly put customers at ease. Reliability important. High availability will be a key concern. IT departments will worry about a loss of service should outages occur. Mission critical applications may not run in the cloud without Compliance strong availability guarantees. Complying with PCI DSS Security Management and other regulations may Even the simplest of tasks may be behind prohibit the use of clouds for layers of abstraction or performed by some applications. someone else. Comprehensive auditing Providers must supply easy controls to capabilities are essential. manage security settings for application and runtime environments. 17 Security and Cloud Computing
  • Security Remains the Top Concern for Cloud Adoption 80% Of enterprises consider security “How can we be assured that our data will not be leaked and that the vendors have the technology the #1 inhibitor to cloud adoptions and the governance to control its employees from stealing data?” 48% Of enterprises are concerned “Security is the biggest concern. I don’t worry much about the other “-ities” – reliability, about the reliability of clouds availability, etc.” 33% “I prefer internal cloud to IaaS. When the service is kept internally, I am more comfortable with the Of respondents are concerned with cloud security that it offers.” interfering with their ability to comply with regulations Source: Driving Profitable Growth Through Cloud Computing, IBM Study (conducted by Oliver Wyman) 18 Security and Cloud Computing
  • Specific Customer Concerns Related to Security Protection of intellectual property and data 30% Ability to enforce regulatory or contractual obligations 21% Unauthorized use of data 15% Confidentiality of data 12% Availability of data 9% Integrity of data 8% Ability to test or audit a provider’s environment 6% Other 3% Source: Deloitte Enterprise@Risk: Privacy and Data Protection Survey 19 Security and Cloud Computing
  • USE CASES – and where the £’s are
  • USE CASES – and where the £’s are
  • dave@evolvetech.com +44 (0)20 8002 9740 x111 www.smbvirtualization.net