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Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
Community Systems Digital Business Development Tools for the 21st Century
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Community Systems Digital Business Development Tools for the 21st Century

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Community Systems CEO presents "Digital Business Development Tools for the 21st Century," a look at how tiop performing economic development organization such as Jobs Ohio, Enterprise Florida, …

Community Systems CEO presents "Digital Business Development Tools for the 21st Century," a look at how tiop performing economic development organization such as Jobs Ohio, Enterprise Florida, Tennessee Valley Authority, and more are serving prospects faster an more comprehensively.

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Transcript

  • 1. 1 Smarter Software for Communities Digital Business Development Tools for the 21st Century: What Jobs Ohio and other top EDO’s are doing to succeed February 26, 2014
  • 2. Your host 2 Ben Wright CEO, Atlas Advertising and Community Systems benw@communitysys.com @CommunitySys
  • 3. Questions we will answer • Who is Community Systems? • How does the economic development industry serve prospects now? • What other industries do things this way? • What trends are shaping this industry that impact prospect response? • How does Jobs Ohio use technology for prospect response? • Discussion 3
  • 4. Who is Community Systems? • Community Systems is a software team, spun out of Atlas Advertising, that creates relationships between communities and the people that are considering locating a business there. • Community Systems is the only team that delivers AtlasOne, a complete software suite to the economic development industry. 4
  • 5. Who we work with 5 Community Systems serves 2 million unique user sessions per year on over 200 websites, count 10,000 registered users, and cover over 4,000 communities in 43 states
  • 6. Why we exist At Community Systems, we are laser focused on converting casual online browsers into qualified conversations with prospects. 6
  • 7. How does the economic development industry serve prospects now? ProReor Activel Activel y y 7
  • 8. How does the economic development industry serve prospects now? As an informatio n resource or As a consultant ? 8
  • 9. What other industries serve customers this way? A reactive information resource by another name is a: 9
  • 10. What other industries serve customers this way? A proactive consultant by another name is: 10
  • 11. 11 Which would you rather be?
  • 12. What trends are shaping this industry that impact prospect response ? 1. Shorter times to decisions 12
  • 13. What trends are shaping this industry that impact prospect response ? 2. Vast availability of data 13
  • 14. What trends are shaping this industry that impact prospect response ? 3. National networks of brokerage firms CB Richard Ellis Network of Offices and Affiliates 14
  • 15. What Site Selectors Need and Don’t Need: Tracey Hyatt Bosman 1. Based in Chicago, IL 2. Former economic developer 3. Specializes in renewable energy and data centers Midwest Practice Leader – Biggins, Lacy and Shapiro 15
  • 16. What Tracey needs and doesn’t need What We Need What We Don’t • • • • • • • • • General labor statistics • Secondary source wage information • Real estate listings • Rankings • Distance to other major cities Contact information Incentive programs Tax rates Recent announcements Industry-targeted info Map of your territory Largest employers Area colleges and universities 16
  • 17. How Jobs Ohio uses technology to compete 17
  • 18. Jobs Ohio’s environment 1. 2. 3. 4. 5. Active state EDO Large state: 13 million people Distributed population: 4 large metros 8 regions, 88 counties, 800+ economic developers The only state in the nation to lose population between the 2000 and 2010 census 18
  • 19. Activities required to service prospects in Ohio 1. Dedicated outreach using lead generation, digital marketing, event attendance, and more 2. Yielding many hundreds of inquiries per year 3. 50-100 qualified prospects that require property searches and partner input per year 4. 800+ partners who participate in submitting properties to prospects 5. An average of 50 properties and 10-15 supporting documents per year submitted per project 6. Plus, 200+ that simply require incentive awards per year 7. All with a dedicated staff of 15 who work with prospects 19
  • 20. What would this this mean in terms of activity per year for Jobs Ohio, without a technology solution? 300+ 160,00 5,000 0+ + companies that require response emails to and from partners properties submitted 1,500 80,000 + + documents 20
  • 21. So what does Jobs Ohio do to manage this workload? 21
  • 22. They use the Atlas InSite and Atlas Prospect Response Systems 17,000+ 800+ properties 75% Less time to respond partners 22
  • 23. Project workflow- Atlas One Inquiry generated Emailed to 800+ partners from system Property and document submissions received from partners Property and document submissions evaluated and submitted to prospect Prospect evaluation 23 Project status updated
  • 24. Technology this requires 24
  • 25. Data, Technology, and Agency Partners this requires 25
  • 26. How Community Systems Works with EDO’s and Agencies EDO’s Agencies 26
  • 27. What does the prospect response load look like for the average EDO in the United States? 50+ companies that require response 2,000 + 750+ properties submitted emails to and from partners 200+ 1,000+ documents submitted status updates to partners 27
  • 28. 28 Discussion Smarter Software for Communities
  • 29. 29 Chat your Answer: What is one thing that you learned in today’s webinar?
  • 30. 30 Chat your Answer: Would you like a demo to see how Community Systems’ Prospect Response systems can help your community compete?
  • 31. Contact Community Systems 31 Contact information: 1128 Grant Street Denver, CO 80203 Contact: Ben Wright t: 720-420-3800 x 210 benw@communitysys.com www.communitysys.com LinkedIn Profile LinkedIn Company Page Twitter | Blog | Slidespace

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