Wolverine Caucus featuring Ken Fischer, 3 16-11

Presentation to the Wolverine Caucus ForumLansing MichiganWednesday, March 16, 2011Why Investing in Arts and Culture Makes Sense for the Reinvention of Michigan

Outline for Today
Some of Michigan’s arts and culture highlights
10 reasons why investing in arts and culture makes sense for the reinvention of Michigan
Resonance to Michigan’s Defining Moment Public Engagement Campaign of The Center for Michigan – 10,000 voices
Resonance to Governor Snyder’s Top 10 Plan to Reinvent Michigan – Michigan 3.0, the Era of Innovation
Three recommendations from ArtServe Michigan for the Michigan Council for Arts and Cultural Affairs

Plymouth (between Ann Arbor and Detroit)The community supported its arts programs
Peter Sparling
Principal Dancer
Martha Graham Dance Co.
U-M Dance Department
Tom Hulce
Academy-Award Nominee
Played Mozart in Amadeus
Larry Livingston
Dean of Rice and USC
Schools of Music

The Henry FordAmerica’s Greatest History Attraction

From The Henry Ford Economic Impact Analysis 2009A&K Research
In 2009, The Henry Ford hosted over 1,500,000 visitors, spending almost $135 million in the Detroit area.
The Henry Ford visitors contributed $7.7 million in state sales tax revenue, of which $2.0 million was generated by gas tax revenue.
Groups with out-of-state visitors spent almost $67 million in the local community, accounting for 50% of the amount spent by The Henry Ford visitors.
The Henry Ford visitors provided a direct impact on the statewide economy of more than $121 million and almost $200 million when secondary affects are added. These figures represent the results of spending that stayed within the Michigan economy.
Out-of-state visitors created an impact of just over $100 million in the state economy based on the direct and secondary effects of their spending.

Interlochen Center for the Arts
Peter Yarrow
Jessye Norman
Meredith Baxter
LorinMaazel
Christie Hefner
Michael Kaiser
Norah Jones
Felicity Huffman
Josh Groban
Mike Wallace

Interlochen facts
More than 250,000 people visit campus each year bringing in money and positively impacting the region's hospitality economy
More than 600 arts presentations annually by students, faculty and guest artists
Last five years: more than $22 million in capital construction and renovations (primarily local construction and trade companies)
The student body represents all 50 states and 40 other countries
Interlochen has had 40 students chosen as Presidential Scholars in the arts/academics, more than any other high school in the US.
Received 2006 National Medal of Arts presented by President Bush

Sphinx OrganizationChanging the Face of Classical Music
Founding President Aaron Dworkin

Sphinx Impact - First 10 Years
America’s Top Orchestras
2.4%
All orchestras with an increase in
Black members had a relationship
with Sphinx
1.16%
Source: League of American Orchestras
Prior to Sphinx:
Solo performances by musicians of color were rare: now 20-30 per year
No professional Black & Latino orchestra existed: Sphinx has 2
Never in history, Black & Latino orchestra on tour: now every year
Very rare to see or hear classical music performed by musicians of color: now over 2 million in audiences every year
Relatively few commissions by composers of color: now increasing every year
Sphinx Alumni graduated to every top 10 music school
First intensive summer training program for Black & Latino string players
85,000 students reached in over 200 schools
Nearly $1.5 million in scholarship awards

Mission
To empower young people to maximize their potential through professional performing arts training and the creation of first-rate theatrical and musical art.
Mosaic Founder and CEO
Rick Sperling

From a Wallace Foundation-funded study in 2008, The Mosaic Model for Youth Development through the Arts
More than 36 percent of new Mosaic members stated that they did not expect to attain a college degree – nearly 12 percent expecting to drop out of high school. After just one year in Mosaic, more than 97 percent of them expected to graduate from college – with over 47 percent expecting to pursue graduate school.
More than 89 percent of Mosaic alumni stated that the program positively impacted their ability to consistently maintain high academic performance and see themselves as capable of academic success.
Nearly 81 percent of Mosaic alumni reported that they experienced more personal growth and transformation at Mosaic than in any other activity they participated in as a teenager.

From the Wallace Foundation study

Other Distinctive Arts and Cultural Assets in Michigan

Investing in Arts and Culture Makes Sense for theReinvention of Michigan10 Reasons
1) Arts and Culture are an Industry. . . arts organizations are responsible businesses, employers, and consumers. They spend money locally, generate government revenue, and are a cornerstone of tourism and economic development. Nonprofit arts organizations generate $166 billion in economic activity annually, supporting 5.7 million jobs and generating nearly $30 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, and advances our creativity-based economy.

Economic Impact ofNonprofit Arts & Culture Industry$166.2 Billion Annual Expenditures

2) Arts and culture are good for local merchants . . . the typical arts attendee spends $27.79 per person, per event, not including the cost of admission on items such as meals, parking, shopping, and babysitters. Non-local arts audiences (who live outside the county) spend nearly twice as much as local arts attendees ($40.19 compared to $19.53)—valuable revenue for local businesses and the community.

Nonprofit Arts & Culture Attendees Spend $27.79 Per Person, Per Event

Italian Opera
Star
Cecilia
Bartoli

Dascola Barbershop on E. Liberty
Saturday, September 30, 1995

Cecilia,
here with
Bob Dascola,
in 2004
Note the ‘shrine’
to Cecilia
behind Bob

3) Arts and culture are the cornerstone of tourism. . . arts travelers are ideal tourists—they stay longer and spend more. The U.S. Department of Commerce reports that the percentage of international travelers including arts and culture events during their stay has increased annually the last six years.

Cultural Travelers vs. All U.S. Travelers

· Spend more: $631 vs. $457

· Are older: 48 vs. 46

· More likely to be retired: 20% vs. 16%

· Use hotel, motel, or B & B: 62% vs. 56%

· More likely to spend $1,000+: 18% vs. 12%

· Travel longer: 5.2 nights vs. 4.1 nights

· Travel by air: 22 percent vs. 18 percent
More likely to shop: 44 percent vs. 33 percent

Grand Rapids ArtPrize – World’s Largest

Grand Rapids ArtPrize2009 2010
18 days
159 venues
1,262 artists from 41 states and 14 countries
$449,000 dollars in awards
334,219 votes cast
200,000 visitors
28% new attendees (had not attended in 2009)
37% visited 3-5 times
25% visited more than five times
21% visited twice
14% visited once
70% of those surveyed voted to determine the winner
98% recommend participating in ArtPrize to friends and family
97% will come back to ArtPrize 2011

Grand Rapids ArtPrize
Mission…. Be a catalyst for collisions and connections between artists and communities, for the sake of infusing vitality and courage into culture. Our mission begins with the value that art is important.
What people said
No matter who wins, the 17-day competition has spurred a lively debate in Grand Rapids, a city of about 200,000 with a tradition of interest in art. Micheline Maynard, NY Times
To those of us who believe that art has the power to inspire and enliven our communities, [ArtPrize] was a glorious example. Michael Kaiser, President of the John F. Kennedy Center for the Performing Arts
If urban leaders are paying close attention, they will use DeVos’ art inspiration as a way to transform the way they do business. Carol Colletta, CEOs for Cities

4) Economic development. . . University of Pennsylvania researchers have demonstrated that a high concentration of arts and culture in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates.

Arts and Economic Development
In 2006 in Ann Arbor, the University Musical Society (UMS) worked with Ann Arbor SPARK, U-M’s Tech Transfer, the local entrepreneurial community, Ann Arbor Area Convention & Visitors Bureau, and MEDC to bring corporate representatives to Ann Arbor for a weekend of Shakespeare, Wolverine football, meals with local business and educational leaders, and other opportunities to experience the region’s unique arts, cultural, educational, and business assets.

Arts and Economic Development
The results:
Two of the visiting corporate representatives chose to locate their companies in Ann Arbor
Mary Kramer wrote an op-ed piece in Crain’s Detroit Business ending with: “The MEDC hit a home run with its investment in Shakespeare.”
MEDC officials remarked that its grant to UMS was the best return-on-investment among its grants.

5) Creative Industries. . . The creative industries are arts and culture businesses that range from non-profit museums, symphonies, and theaters to for-profit film, architecture, and advertising companies. An analysis of Dun & Bradstreet data show Michigan is home to 24,306 arts businesses that employ 77,111 people (4.0 percent of the 606,000 total businesses in Michigan and 1.7 percent of the 4.4 million people they employ).

These arts- and culture-centric businesses play an important role in building and sustaining economic vibrancy. They employ a creative workforce, spend money locally, generate government revenue, and are a cornerstone of tourism and economic development.

6) Arts in the schools = better SAT scores . . . students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less. Better scores are found in all three portions of the test: math, reading, and writing.

Arts Students Outperform Non-Arts Students:
Average Points Better on SAT Scores

7) Improved academic performance. . . Longitudinal data of 25,000 students demonstrate that students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service. These benefits are reaped by students regardless of socio-economic status.

Arts Programs for At-Risk Youth

Reduced truancy and improved attitudes and behavior.
Increased ability to communicate effectively and resolve conflict.
Improved ability to work on tasks from start to finish and to work in teams.
Decreased frequency of delinquent behavior.

Yo-Yo Ma
with students
from
Saline Schools

Flutist James Galway with 135 student flutists
High School Curators from Neutral Zone Teen Center
Working on Breakin’ Curfew Talent Show
Wynton Marsalis with Rick Snyder and family
at U-M’s Hill Auditorium, 2008
Actors from Mosaic and Royal Shakespeare
CompanyRehearsing Julius Caesar

8) 21st Century workforce. . . reports by the Conference Board show creativity is among the top 5 applied skills sought by employers, and is ranked among the top challenges for CEOs. 72 percent of business leaders say creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “…the arts—music, creative writing, drawing, dance—provide skills sought by employers of the third millennium.”

Business Wants More
New Report: “Are They Really Ready to Work?”
74 percent of respondents expect Creativity and Innovation to increase in importance in future workplaces.
Conference Board
Corporate Voices for Working Families
Society for Human Resource Management
Partnership for 21st Century Skills

9) Cognitive development. . . neuroscientists at 7 universities found strong links between arts education and cognitive development (thinking, problem solving, intelligence). Children motivated by the arts develop attention skills and strategies for memory retrieval that also apply to other academic subject areas such as math and science.

10) Healthcare . . . nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because they benefit patients and create a healing environment—shorter hospital stays, better pain management, and less medication.

Medical Arts Project at the University of MichiganInfusing the arts in the training of physicians
25 U-M medical students and house officers
with the Takacs String Quartet

Recap -- Ten Reasons Why Investing in Arts and Culture Makes Sense for the Reinvention of Michigan
Arts and Culture are an Industry
Arts and culture are good for local merchants
Arts are the cornerstone of tourism
Economic Development
Creative Industries
Arts in the schools=better SAT scores
Improved academic performance
21st Century workforce
Cognitive development
Healthcare

Resonance to Michigan’s Defining Moment Public Engagement Campaign of The Center for Michigan – 10,000 voices
Create a More Business-friendlyEntrepreneurial Environment-- Citizens want better connection between education and the jobs of the new economy. In K-12, they want intensified focus on critical thinking skills to strengthen adaptability and problem-solving.
Build on Michigan’s Distinctive& Competitive Assets– Michigan citizens want to promote our natural resources and tourism and invest in marketing Michigan to the world. They see great potential to improve infrastructure and mass transit, reuse vacant urban landscapes, retool our manufacturing base, and further high-tech research and development. They want policies that strengthen agriculture and they are eager to buy local products first. And many view arts and culture as essential to economic development and the attraction and retention of a talented, highly skilled workforce.

From Michigan’s Defining Moment Public Engagement Campaign
Change How & What SchoolsTeach– Citizens want an improved K-12 curriculum. Curriculum ideas discussed most often include classes that prepare students for the real world and careers, emphasizing critical thinkingand creativity rather than rote learning; greater focus on thearts and languages as well as science, technology, and math.
Hold Educators, Parents &Students to Higher Standards – Citizens want more out of everyone involved in the education. They want to raise expectations of students – fewer drop-outs, an end to social promotions, and intensified career planning and community service.

Arts and culture play a critical role in five of the ten points inGovernor Snyder’s Plan to Reinvent MichiganThank you, Maud Lyon of CASM
Create more and better jobs – Supporting the creative sector by providing steady jobs for artists, musicians, designers, production technicians and firms, marketing professionals and others.
Create an Environment that will keep Youth – our future – in Michigan. Young professionals pick their place first, then look for a job. An active nightlife and abundant – and affordable! – arts entertainment helps to attract young people and create a positive, youthful community image.
Restore Cities – Arts and culture bring us together. We meet people unlike ourselves at art fairs, concerts, performances, and exhibitions. The arts are a major asset and attraction for urban centers, from streets of art galleries, bookstores and shops to presentations of national performing arts, they bring people into civic life and bring customers to businesses.

More from Governor Snyder’s Plan to Reinvent Michigan
Enhance Michigan’s National and International Image – Let the world know about our distinctive arts and culture assets and how they help define us. The arts create community.
Reform Michigan’s Educational System – Arts and culture institutions have much to offer. The arts are empowering on the personal and institutional level. For example, The Henry Ford Academy and the TaubmanCenter of CCS are built on the idea that learning needs to be hands-on, connected to the real world, and should develop not only students' academic knowledge and skills, but also their potential as creative thinkers and innovative problem solvers.

ArtServe Michigan’s Recommendations for the Michigan Council for Arts and Cultural Affairs
Create a Cultural, Film and Tourism Agency – The Agency would house the Michigan Council for Arts and Cultural Affairs, Michigan Film Office, and the Travel and Tourism Office. The three directors would continue to run their respective offices with a charge to collaborate wherever possible.
Fiscal Year 2012 Appropriation --- Provide a General Fund Appropriation of $10 million, or at least $1.00 per capital, to the MCACA. Provide an administration line to allow for up to five full-time employees.
Michigan Cultural Trust – Create a sustainable funding strategy for arts and culture. Learn from the Minnesota model approved by Minnesota voters in 2008 that supports key Minnesota assets including arts, arts education, and arts access. $54.5 million went to Minnesota State Arts Board in FY2011.

http://www.govrel.umich.edu	155
http://www.umich.edu	93

Wolverine Caucus featuring Ken Fischer, 3 16-11

by University of Michigan, Government Relations

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 248

Statistics