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CM10 Value Mapping Doug Walker

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  • 1. VALUE MAPPING A NEW TECHNIQUE FOR CITIZEN-DRIVEN COMMUNITY PLANNING COMMUNITY MATTERS ’10 ♦ DOUG WALKER, PLACEWAYS with AMY ANDERSON 1
  • 2.  Have a seat but don’t get too comfortable.  Please write your name on a tent.  On the inside of the tent, write the approximate population of the place you live. For example, “15,000.” WELCOME! 2
  • 3. City
 Region
 
Popula0on

 Ames
 IA
 













56,510

 Blandford
 MA
 















1,214

 Boulder
 CO
 











100,000

 Denver
 CO
 











610,000

 Driggs
 ID
 















1,100

 Durango
 CO
 













15,500

 Golden
 CO
 













17,159

 Great
Barrington
 MA
 















7,527

 Hayden
 CO
 















1,634

 Lancaster
 PA
 













55,350

 Lincoln
 MA
 















8,056

 Longmont
 CO
 













85,928

 Missoula
 MT
 













64,000

 New
Haven
 CT
 











123,000

 Newport
 VT
 















1,511

 Portland
 ME
 













62,875

 Queenstown
 MD
 



















617

 Rawlins
 WY
 















8,538

 Rochester
 NY
 











220,000

 Salt
Lake
City
 UT
 











183,000

 SeaWle
 WA
 











617,000

 St.
Paul
 MN
 











287,000

 Tucson
 AZ
 











549,000

 3 Vancouver
 BC
 











578,000

 Washington
 DC
 











600,000

 West
Palm
Beach
 FL
 













99,500


  • 4.  Population  Demographics, informal description of community makeup  Geographic setting  Physical form  Character, values, “heart and soul”  If it had a name, what would it be?  Do you allow medical marijuana dispensaries? YOUR “TABLE COMMUNITY” 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10 Ray Janko: www.rayjanko.com
  • 11. 11
  • 12. 12
  • 13. “Community character is too subjective to legislate.” “We are gradually losing our community’s heart and soul.” “Experts know better.” 13
  • 14. PLANNING – NEW PERSPECTIVES 14
  • 15.  Take action in support of unique community character  Give voice to subjective considerations in planning  Quantify and describe relationships between physical form and community values  Promote constructive discussion about, and deeper exploration of community values VALUE MAPPING 15
  • 16. 16
  • 17. Today’s techniques developed primarily by the Orton Family Foundation 17
  • 18. Core Value Western Feel STEP 1: CORE VALUE 18
  • 19. “CORE VALUES” 19
  • 20. Core Value Value Elements Historic Reminders Western Feel Ranching STEP 2: VALUE ELEMENTS 20
  • 21. Core Value Value Value Elements Drivers Historic Historic Reminders Buildings Western Ag Feel Preserves Ranching “Hassles” STEP 3: VALUE DRIVERS 21
  • 22. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers STEP 4: INDICATORS 22
  • 23. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers RESULT: “VALUE TREE” 23
  • 24. 1.  How do you figure this out? 2.  How do you use it? TWO QUESTIONS 24
  • 25. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES VALUE CAPTURE (NOT COVERED HERE) 25
  • 26. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES CHANGE-OVER-TIME POSTERS Based on the approach of Jim Ritchie-Dunham, Growing Edge Partners 26
  • 27. How
important
is
this?
 Value:
 How
important
is
this
 Western
Feel
 1
 2
 3
 4
 5
 6
 7
 8
 9
 10
 Step
1
 value
to
Durango?

 Less
important
 More
important
 How
are
 things
 Step
2
 How
would
we
like
 How
were
things
 today?




 If
we
do
nothing
 things
to
be?
 Step
5
 20
years
ago?
 differently,
where
are
 Ways
this
value
shows
up
 Step
3
 things
headed?
 Step
4
 in
Durango
 Status
quo
 Desired
 Ca+le
and
ranches
 Cowboy
hats
 Historic
buildings
 10
 Factors
making
things
beLer
in
the
past:
 10
 Factors
making
things
beLer
in
future:
 10
 10
 Mountain
views
 9
 9
 9
 9
 be+er
 8
 8
 8
 8
 7
 7
 7
 7
 6
 6
 6
 6
 5
 Factors
making
things
worse
in
the
past:
 5
 Factors
making
things
worse
in
future:
 5
 5
 4
 4
 4
 4
 3
 3
 3
 3
 worse
 2
 2
 2
 2
 Houses
everywhere
 Non‐western
architecture
 Chain
stores
and
restaurants
 1
 1
 1
 1
 20
years
ago
 TODAY
 20
years
from
now
 (1989)
 (2009)
 (2029)
 27
 !me

  • 28. How
important
is
this?
 Value:
 How
important
is
this
 Western
Feel
 1
 2
 3
 4
 5
 6
 7
 8
 9
 10
 Step
1
 value
to
Durango?

 Less
important
 More
important
 How
are
 things
 Step
2
 How
would
we
like
 How
were
things
 today?




 If
we
do
nothing
 things
to
be?
 Step
5
 20
years
ago?
 differently,
where
are
 Ways
this
value
shows
up
 Step
3
 things
headed?
 Step
4
 in
Durango
 Status
quo
 Desired
 Ca+le
and
ranches
 Cowboy
hats
 Historic
buildings
 10
 Factors
making
things
beLer
in
the
past:
 10
 Factors
making
things
beLer
in
future:
 10
 10
 Agricultural preservation Western-style fairs and events Mountain
views
 9
 Families keeping ranches 9
 Limits on building heights/design Desir 9
 9
 ed 8
 be+er
 8
 Saving historic barns near the road 8
 More local jobs so next generation doesn’t have to move away to find work 8
 7
 7
 Keep new housing close in; save the open 7
 7
 spaces Driver Elements 6
 6
 Influx of new people? s 6
 6
 5
 Factors
making
things
worse
in
the
past:
 5
 Factors
making
things
worse
in
future:
 5
 GA5
 4
 Ranching economy going down 4
 Rising house prices down the valley mean more commuters moving here 4
 P 4
 New housing developments along the 3
 highway 3
 Ranching economy going down even 3
 3
 worse
 Status more Vacation homes/part-time residents 2
 2
 Closing the horse trail 2
 2
 Houses
everywhere
 Tall hotels that block the views quo Hassles like fences and tractor roads Non‐western
architecture
 Chain
stores
and
restaurants
 1
 1
 Influx of new people? 1
 1
 20
years
ago
 TODAY
 20
years
from
now
 (1989)
 (2009)
 (2029)
 28
 !me

  • 29. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES CONVENTIONAL FLIP CHARTS 29
  • 30. Chart 1 Core Value Chart 2 Three Value Elements Chart 3a Value Drivers •  for one Value Element Chart 3b (optional) Value Drivers •  for another Value Element Chart 4a Indicators • for two or three value drivers from 3a Chart 4b (optional) Indicators • for two or three value drivers from 3b FLIP CHART EXERCISE 30
  • 31. Core Value Value Value Indicators Elements Chart 2 Drivers Historic Historic Chart 1 Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers Chart 3 Chart 4 BUILDING VALUE TREES CONVENTIONAL FLIP CHARTS 31
  • 32.  For this exercise, please use the following example. Think of it as the answer to the question, “In our community, what do we value most?”: • Family Friendliness CHART 1: CORE VALUE 32
  • 33. How does the core value “show up” in this community? How is this value experienced in the community? When we say we value __________, what do we mean? In our town, valuing “Diversity…” means MOSTLY NOT SO MUCH Ages Education Income levels Politics Ethnic backgrounds CHART 2: VALUE ELEMENTS 33
  • 34. What tangible characteristics of the community positively or negatively impact this value element? ELEMENT: Age Diversity + - Good schools No entry-level jobs Night life Small yards Senior housing ELEMENT: Income Diversity + - Recreation amenities No affordable Service jobs housing CHART 3: VALUE DRIVERS 34
  • 35. How can you tell if the driver is weak or strong? Consider both direct measurements and “proxy” measurements. DRIVER: Night life # restaurants/cafes/bars/theaters Walkability of entertainment district Young adult housing near entertainment Distance to competing centers CHART 4: INDICATORS 35
  • 36. Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES MIND MAPS 36
  • 37. Value Driver Discussion What helps promote “Knowing and Caring for Neighbors?” Working with people who live nearby Seeing my neighbors often Having known these people for years Example statement capture Value Map Core Value Value Elements Value Drivers Indicators TEACHING EXAMPLES 37
  • 38. [ PLEASE VIEW FREE MIND] 38
  • 39.  FreeMind  Freeplane  Compendium  WikkaWiki  XMIND     OTHER MIND MAPPING TOOLS 39
  • 40. SCENARIO A SCENARIO B B+ Western Feel C+ Western Feel C- Diversity D Diversity A+ Family Friendly B- Family Friendly B Close to Nature A+ Close to Nature USING VALUE TREES SCORING 40
  • 41. EXAMPLE: DAMARISCOTTA, ME 41
  • 42. Core Value Value Value Indicators Elements Drivers Historic Historic Reminders Number Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers USING VALUE TREES + SCORING Score 42
  • 43. Core Value Value Value Indicators Elements Drivers Historic Historic Reminders Number Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers USING VALUE TREES WEIGHTING 43
  • 44. COMMUNITYVIZ 44
  • 45. ® Promoting informed, collaborative decision-making since 2001. A project of In partnership with
  • 46. 46
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  • 51. Enjoy the rest of CommunityMatters ‘10 DOUG WALKER, AMY ANDERSON PLACEWAYS, LLC DOUG@PLACEWAYS.COM, AMY@PLACEWAYS.COM 303.442.8800 51