CM10 Value Mapping Doug Walker

VALUE MAPPING A NEW TECHNIQUE FOR CITIZEN-DRIVEN COMMUNITY PLANNING COMMUNITY MATTERS ’10 ♦ DOUG WALKER, PLACEWAYS with AMY ANDERSON 1

 Have a seat but don’t get too comfortable.  Please write your name on a tent.  On the inside of the tent, write the approximate population of the place you live. For example, “15,000.” WELCOME! 2

City  Region   Popula0on   Ames  IA                56,510   Blandford  MA                  1,214   Boulder  CO              100,000   Denver  CO              610,000   Driggs  ID                  1,100   Durango  CO                15,500   Golden  CO                17,159   Great Barrington  MA                  7,527   Hayden  CO                  1,634   Lancaster  PA                55,350   Lincoln  MA                  8,056   Longmont  CO                85,928   Missoula  MT                64,000   New Haven  CT              123,000   Newport  VT                  1,511   Portland  ME                62,875   Queenstown  MD                      617   Rawlins  WY                  8,538   Rochester  NY              220,000   Salt Lake City  UT              183,000   SeaWle  WA              617,000   St. Paul  MN              287,000   Tucson  AZ              549,000   3 Vancouver  BC              578,000   Washington  DC              600,000   West Palm Beach  FL                99,500  

 Population  Demographics, informal description of community makeup  Geographic setting  Physical form  Character, values, “heart and soul”  If it had a name, what would it be?  Do you allow medical marijuana dispensaries? YOUR “TABLE COMMUNITY” 4

10 Ray Janko: www.rayjanko.com

“Community character is too subjective to legislate.” “We are gradually losing our community’s heart and soul.” “Experts know better.” 13

PLANNING – NEW PERSPECTIVES 14

 Take action in support of unique community character  Give voice to subjective considerations in planning  Quantify and describe relationships between physical form and community values  Promote constructive discussion about, and deeper exploration of community values VALUE MAPPING 15

Today’s techniques developed primarily by the Orton Family Foundation 17

Core Value Western Feel STEP 1: CORE VALUE 18

“CORE VALUES” 19

Core Value Value Elements Historic Reminders Western Feel Ranching STEP 2: VALUE ELEMENTS 20

Core Value Value Value Elements Drivers Historic Historic Reminders Buildings Western Ag Feel Preserves Ranching “Hassles” STEP 3: VALUE DRIVERS 21

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers STEP 4: INDICATORS 22

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers RESULT: “VALUE TREE” 23

1. How do you figure this out? 2. How do you use it? TWO QUESTIONS 24

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES VALUE CAPTURE (NOT COVERED HERE) 25

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES CHANGE-OVER-TIME POSTERS Based on the approach of Jim Ritchie-Dunham, Growing Edge Partners 26

How important is this?  Value:  How important is this  Western Feel  1  2  3  4  5  6  7  8  9  10  Step 1  value to Durango?   Less important  More important  How are  things  Step 2  How would we like  How were things  today?      If we do nothing  things to be?  Step 5  20 years ago?  diﬀerently, where are  Ways this value shows up  Step 3  things headed?  Step 4  in Durango  Status quo  Desired  Ca+le and ranches  Cowboy hats  Historic buildings  10  Factors making things beLer in the past:  10  Factors making things beLer in future:  10  10  Mountain views  9  9  9  9  be+er  8  8  8  8  7  7  7  7  6  6  6  6  5  Factors making things worse in the past:  5  Factors making things worse in future:  5  5  4  4  4  4  3  3  3  3  worse  2  2  2  2  Houses everywhere  Non‐western architecture  Chain stores and restaurants  1  1  1  1  20 years ago  TODAY  20 years from now  (1989)  (2009)  (2029)  27  !me 

How important is this?  Value:  How important is this  Western Feel  1  2  3  4  5  6  7  8  9  10  Step 1  value to Durango?   Less important  More important  How are  things  Step 2  How would we like  How were things  today?      If we do nothing  things to be?  Step 5  20 years ago?  diﬀerently, where are  Ways this value shows up  Step 3  things headed?  Step 4  in Durango  Status quo  Desired  Ca+le and ranches  Cowboy hats  Historic buildings  10  Factors making things beLer in the past:  10  Factors making things beLer in future:  10  10  Agricultural preservation Western-style fairs and events Mountain views  9  Families keeping ranches 9  Limits on building heights/design Desir 9  9  ed 8  be+er  8  Saving historic barns near the road 8  More local jobs so next generation doesn’t have to move away to find work 8  7  7  Keep new housing close in; save the open 7  7  spaces Driver Elements 6  6  Influx of new people? s 6  6  5  Factors making things worse in the past:  5  Factors making things worse in future:  5  GA5  4  Ranching economy going down 4  Rising house prices down the valley mean more commuters moving here 4  P 4  New housing developments along the 3  highway 3  Ranching economy going down even 3  3  worse  Status more Vacation homes/part-time residents 2  2  Closing the horse trail 2  2  Houses everywhere  Tall hotels that block the views quo Hassles like fences and tractor roads Non‐western architecture  Chain stores and restaurants  1  1  Influx of new people? 1  1  20 years ago  TODAY  20 years from now  (1989)  (2009)  (2029)  28  !me 

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES CONVENTIONAL FLIP CHARTS 29

Chart 1 Core Value Chart 2 Three Value Elements Chart 3a Value Drivers • for one Value Element Chart 3b (optional) Value Drivers • for another Value Element Chart 4a Indicators • for two or three value drivers from 3a Chart 4b (optional) Indicators • for two or three value drivers from 3b FLIP CHART EXERCISE 30

Core Value Value Value Indicators Elements Chart 2 Drivers Historic Historic Chart 1 Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers Chart 3 Chart 4 BUILDING VALUE TREES CONVENTIONAL FLIP CHARTS 31

 For this exercise, please use the following example. Think of it as the answer to the question, “In our community, what do we value most?”: • Family Friendliness CHART 1: CORE VALUE 32

How does the core value “show up” in this community? How is this value experienced in the community? When we say we value __________, what do we mean? In our town, valuing “Diversity…” means MOSTLY NOT SO MUCH Ages Education Income levels Politics Ethnic backgrounds CHART 2: VALUE ELEMENTS 33

What tangible characteristics of the community positively or negatively impact this value element? ELEMENT: Age Diversity + - Good schools No entry-level jobs Night life Small yards Senior housing ELEMENT: Income Diversity + - Recreation amenities No affordable Service jobs housing CHART 3: VALUE DRIVERS 34

How can you tell if the driver is weak or strong? Consider both direct measurements and “proxy” measurements. DRIVER: Night life # restaurants/cafes/bars/theaters Walkability of entertainment district Young adult housing near entertainment Distance to competing centers CHART 4: INDICATORS 35

Core Value Value Value Indicators Elements Drivers Historic Historic Number Reminders Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers BUILDING VALUE TREES MIND MAPS 36

Value Driver Discussion What helps promote “Knowing and Caring for Neighbors?” Working with people who live nearby Seeing my neighbors often Having known these people for years Example statement capture Value Map Core Value Value Elements Value Drivers Indicators TEACHING EXAMPLES 37

[ PLEASE VIEW FREE MIND] 38

 FreeMind  Freeplane  Compendium  WikkaWiki  XMIND   OTHER MIND MAPPING TOOLS 39

SCENARIO A SCENARIO B B+ Western Feel C+ Western Feel C- Diversity D Diversity A+ Family Friendly B- Family Friendly B Close to Nature A+ Close to Nature USING VALUE TREES SCORING 40

EXAMPLE: DAMARISCOTTA, ME 41

Core Value Value Value Indicators Elements Drivers Historic Historic Reminders Number Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers USING VALUE TREES + SCORING Score 42

Core Value Value Value Indicators Elements Drivers Historic Historic Reminders Number Buildings Western Ag Acres Feel Preserves Covered Ranching Fences “Hassles” % Ranchers USING VALUE TREES WEIGHTING 43

COMMUNITYVIZ 44

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CM10 Value Mapping Doug Walker

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