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CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
CM10 Local Economies Chris Gibbons
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CM10 Local Economies Chris Gibbons

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  • 1. Littleton, Colorado’s Economic Gardening Project “An Entrepreneurial Approach to Economic Development”
  • 2. Economic Gardening •  Created in 1987 •  Entrepreneurs Create Jobs –  Not Economic Developers •  Gardening v. Hunting –  Focus on Growing Jobs Locally –  No Incentives or Tax Breaks
  • 3. U.S. Job Growth 2000-2007
  • 4. Most Jobs from Company Expansion
  • 5. Creating a Nurturing Environment for Entrepreneurs What Can Local Government Do to Support Entrepreneurs? •  Information •  Infrastructure •  Connections
  • 6. Economic Gardening: The Information Component •  GIS •  Database Research •  Web Marketing
  • 7. Sample Uses of GIS in Economic Gardening
  • 8. Customer Locations & Trends •  Downtown Merchants Supplied Customer Lists •  Plotted Customer Locations •  Created Density Map to Find Customer Clusters •  Create Targeted Marketing
  • 9. Multiple Variable Data for Marketing Dance Academy •  Targeting Higher Income Areas With Children •  Plotted Incomes and Children by Block Group •  Determined Precise Areas to Target Marketing Efforts
  • 10. Drive Time Analysis
  • 11. Expenditure Mapping •  Database Containing Hundreds of Consumer Expenditure Variables •  Layer Current Customer Locations to Find Potential Markets
  • 12. Competitor Locations •  Downtown Littleton Site Proposed •  Locate Competitor Restaurants •  Create Five-Mile Trade Perimeter •  Conduct Competitor Intelligence •  Create Demographic Report of Proposed Site
  • 13. Nationwide Capabilities •  Used by Growth Businesses (Gazelles) –  Farm implement dealers in the Midwest –  Top market areas
  • 14. • Locate Current Business • Plot Customers • Generate Density Map • Profile Demographics of High-Density Areas • Find New Areas that Match Demographic Profile Targeting Customers
  • 15. Lifestyle Profiles
  • 16. Real Estate Records •  Denver Metro Area •  50+ Types of Info •  Marketing Uses •  Updated Every Month
  • 17. Website Optimization Draw Traffic to Your Site •  Optimize for Search Engines •  Best Keywords for Marketing •  Paid Advertising on Search Engines –  Increased Customer Sales
  • 18. Social Media Strategy •  Facebook, Twitter, Linked-in •  Establish your identity •  Develop your community •  Paid ads
  • 19. Business Services •  Start-Up Check List •  Assistance with Business Plans •  Available Space & Vacant Land Database
  • 20. Core Strategy Sessions •  Commodity – Lowest price •  Niche – Innovation
  • 21. Marketing Lists •  New Homeowners •  New Businesses •  Littleton Businesses
  • 22. Community Information •  Demographics •  City Departments, Phone Numbers •  Business Organizations
  • 23. B/IA Communications
  • 24. •  Social Media •  DuctTape Marketing •  Temperament Seminars
  • 25. B/IA Databases •  Corporate-Level Tools
 •  13 Subscription Databases 
 –  1000s of sources
 –  Local to international 
 –  Markets, products
 –  Companies, industries

  • 26. Other Resources We Use •  Federal Government Databases –  Trade & Industry –  Economic Census •  State of Colorado Lists –  Licensed Professionals –  Corporations •  Internet •  Print Sources •  Contacts
  • 27. Applying Database Research •  Marketing Lists •  Competitors •  Financial Information
  • 28. Applying Database Research •  Market Research •  Industry Trends •  Legislative Issues
  • 29. SRDS Direct Marketing List Source •  Consumer & Business Lists •  Searchable by Topic •  Profile, Contact, & Purchase Information
  • 30. Case Studies of Littleton Businesses Accessible Systems Charter Software
  • 31. Accessible Systems, Inc. How Can We Expand Our Regional Market of People with Disabilities? •  Weekly Dodge Reports •  Magazine Subscriber Lists •  Disability Marketing Information •  Doctors, Chiropractors and Other Health Practitioners •  Multi-Level Houses Not Sold for 20 Years •  Website Optimization
  • 32. Charter Software How Can We Expand Our Business to Multi-location Dealerships? •  Web Optimization •  Competitor Research •  Market Research •  Social Media Strategies
  • 33. Infrastructure •  Light Rail •  Restoration of Historic Courthouse •  Downtown Sidewalks •  3 Interchange Projects –  $55 Million •  Walking/biking trails
  • 34. Connections •  Higher Ed –  CCIT –  ACC Curriculum •  Introductions –  Cross marketing
  • 35. Tangible Results •  Employment Growth More Than Doubled – 1990: 15,000 – 2009: 30,000 •  Sales Tax Revenues Tripled – 1990: $6.8 Million – 2009: $20 Million
  • 36. B/IA Accolades •  Cited for Innovation –  IEDC –  National League of Cities –  University of Minnesota –  US EDA •  NPR, ABC Australia , SBA Report to the President •  700+ Inquiries •  Projects in WY, FL, IN, GA,
  • 37. The End

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