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The MonmouthpediA Innovation project & its implications for the Welsh Tourism sectors' use of digital technologies
 

The MonmouthpediA Innovation project & its implications for the Welsh Tourism sectors' use of digital technologies

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Presentation made to the Welsh Government's Visit Wales facilitated Digital Tourism Business Framework Programme's Steering Group on 5th July 2012 about the MonmouthpediA innovation project and its ...

Presentation made to the Welsh Government's Visit Wales facilitated Digital Tourism Business Framework Programme's Steering Group on 5th July 2012 about the MonmouthpediA innovation project and its implications for the Welsh Tourism sector's use of digital technologies, opportunities for research into Heritage and Tourism in the Welsh Creative & Digital Economy and the manner in which Wales as a bilingual nation is a natural test bed for 'QRpedia' technology which offers international reach and multi-lingual delivery of co-created and local and global community curated content.

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    The MonmouthpediA Innovation project & its implications for the Welsh Tourism sectors' use of digital technologies  The MonmouthpediA Innovation project & its implications for the Welsh Tourism sectors' use of digital technologies Presentation Transcript

    • Attribution: John Cummings Wikimedia Commons
    • http://content.yudu.com/A1vk2u/WyeGuide2012/resources/7.htm
    • http://www.raglanundersiege1646.co.uk
    • http://en.wikipedia.org/wiki/Wikipedia:GLAM/MonmouthpediA
    • http://www.youtube.com/watch?v=nrblN3f5sx0
    • MonmouthpediA is a World first project which attemptedto use Wikipedia (the People’s Encyclopedia) to coverevery notable place, person, artefact, plant, animal andother things in Monmouth in as many languages aspossible.Devised by John Cummings and supported by Wiki MediaUK, Monmouthshire County Council and local and globalcontent creating contributors.Philosophical underpinning - Knowledge gives us contextand it allows us to appreciate our surroundings more.The Council for British Archaeology designatedMonmouth as the seventh best town for archaeology inBritain.MonmouthpediA uses QRpedia codes, a type of bar codea smartphone can read through its camera (using one ofthe many free QR readers available) that takes you to aWikipedia article in your language.
    • http://qrpedia.orgQRpedia is the first language detecting QR code that can connect communitycurated notable digital content around the world to Wikipedia.Developed by Roger Bamkin and Terence Eden in 2011 & originally deployed in acuratorial context in Museums across the world.People scan a QR code and are taken directly to a mobile friendly Wikipedia pagewritten in the user’s preferred language.
    • Wiki Media UK statement on MonmouthpediA:We’re working to make the sum total of humanknowledge available to everyone, everywhere, for free.For this aim to ever be achievable will require masscollaboration and mobilisation of communities = localcommunities, but on a global level.MonmouthpediA is the first step in this process and showsa way for other communities to follow.Or, as our co-founder Jimmy Wales puts it:“Imagine a world in which every single person on theplanet is given free access to the sum of all humanknowledge. That’s what we’re doing.”In January 2012 Wikipedia was the 6th most visitedwebspace in the world and Wicipedia Cymraeg isidentified by Welsh Government as the most visited webspace in the Welsh language.
    • QR codes are extremely useful, as physical signs have noway of displaying the same amount of information and ina potentially huge number of languages.Over 1000 QRpedia codes have been deployed around theMonmouth to date:• Ceramic plaques for places exposed to the elements for articles specific to Monmouth.• Labels for use inside buildings, e.g. for objects in museums.• Glass stickers in the windows of shops to give information on their professions .Articles have coordinates (geotags) to also allow a virtualtour of the town using Wikipedias mobile apps (or theWikipedia layer on Google Streetview) and are available inaugmented reality software including Layar.
    • In May 2012: 550 of the articles generated forthe MonmouthpediA experience were availablein over 30 different languages.Currently there is no Mobile OS to deliver Welsharticles.
    • Over 1500 new images relating to Monmouth shared forcreative commons use in Wiki Media Commons over a 5month period.
    • Opportunities for Growing TourismIncreased PR: Launch media led to 277 stories across 36countries, including Wall Street Journal, New YorkTimes, Times of India, Iran Today……Opportunity to update & change perceptions.New infrastructure – free to use town-wide wifi.Development of enhanced and compelling digital visitorexperience.Opportunity to engage the community in thedevelopment of product & marketing.Evaluation & improvement – monitoring of value &volume / visitor behaviour, visit motivation andsatisfaction.
    • Research contextsI. Welsh heritage capital in the global digital economy .II. Community curation and content creation :New methodology of enabling online participation withan emphasis on local knowledge and creating new senseof place.III. Internet of things –Practical example of local and global virtual communitieslinked by a physical space – Monmouth . QRpedia codesand plaques are portals between the physical and thedigital world & to an embryonic extent community hasbeen re-articulated through the web in a multi-lingualcontext.IV. Wifi Town – new test bed for digital tourismexperiences and mobile/ outdoor digital inclusionresearch activities.
    • Exploring the Literacy & Lifecycle of Digital Curation Source: DCC Digital Curation Centre http://www.dcc.ac.uk /resources/curation- lifecycle-model
    • Attribution: John Cummings Wikimedia Commons