• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
2011 ATE Conference PreConference Workshop C
 

2011 ATE Conference PreConference Workshop C

on

  • 611 views

Workshop C: Shout it From the Rooftops! How to Design a Successful Dissemination and Marketing Plan

Workshop C: Shout it From the Rooftops! How to Design a Successful Dissemination and Marketing Plan

Statistics

Views

Total Views
611
Views on SlideShare
611
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2011 ATE Conference PreConference Workshop C 2011 ATE Conference PreConference Workshop C Document Transcript

    • Workshop C: Shout It from the Rooftops! How to Design a SuccessfulDissemination and Marketing PlanWednesday, October 26, 2011, 1:00-4:00 pmRoom: Diplomat Rooms, Omni Shoreham Hotel, Washington, D.C.Facilitator s:Jane Ostrander, jostrander@tmcc.edu, DPBL, NVLara Smith, lara.smith@domail.maricopa.edu, MATEC, AZTressa Gardner, patressa.gardner@fdtc.edu, SC ATE, SCAssisted by: DPBL Project Team: Brent Hirata, Leeward CC; Judy Fredrickson, TruckeeMeadows CC; Cathy House, Truckee Meadows CCAGENDA1:00 Overview1:15 Expert Panel • Resource: ATE Centr al Mar keting Handbook Expert: Chanda Halderman • Resource: ATE TV Expert: Anthony Manupelli • Resource(s): Teaching Technicians, Website Options, Twitter , Facebook Expert: Patr essa Gar dner • Resource: Exhibits, Poster s, & Banner s Expert: Mar ilyn Bar ger1:50 Peer Review Of Your Existing Marketing and Dissemination Plans2:10 Break2:25 Round One Tables with the Experts Table 1: Google Ad Wor ds With Michael Lesiecki Table 2: Exhibiting/Confer ence Par ticipation With Chr istine Dossey Table 3: Pur poseful Networking With Mel Cossette Table 4: Webinar s & Matec Networ ks With Lara Smith Table 5: Newsletter s With Mar ilyn Bar ger Table 6: Telling Your Stor y With Data With J oyce Latulippe2:45 Round Two Tables3:05 Round Three Tables3:25 Revisit Peer Review3:40 Report Out3:50 Closing 1
    • SHOUT IT FROM THE ROOFTOPS !How to Design a Successful Disseminationand Marketing Plan
    • 2Welcome & Overview
    • 3 • Expert PanelAgenda • Peer Review • Break • Round Table 1 • Round Table 2 • Round Table 3 • Peer Review Revisited • Report • Closing
    • 4Expert Panel & Table Hosts
    • 5TeachingTechnicians.orgResource List
    • 6Peer Review
    • 7 Table Topics1. Google Ad Words :: Michael Lesiecki2. Exhibiting/Conferences :: Christine Dossey3. Purposeful Networking :: Mel Cossette4. Webinars & MATEC Networks :: Lara Smith5. Newsletters :: Marilyn Burger6. Telling Your Story with Data :: Joyce LaTulippe
    • 8Break
    • 9 Table Topics1. Google Ad Words :: Michael Lesiecki2. Exhibiting/Conferences :: Christine Dossey3. Purposeful Networking :: Mel Cossette4. Webinars & MATEC Networks :: Lara Smith5. Newsletters :: Marilyn Burger6. Telling Your Story with Data :: Joyce LaTulippe
    • 10Round Table 1
    • 11 Table Topics1. Google Ad Words :: Michael Lesiecki2. Exhibiting/Conferences :: Christine Dossey3. Purposeful Networking :: Mel Cossette4. Webinars & MATEC Networks :: Lara Smith5. Newsletters :: Marilyn Burger6. Telling Your Story with Data :: Joyce LaTulippe
    • 12Round Table 2
    • 13 Table Topics1. Google Ad Words :: Michael Lesiecki2. Exhibiting/Conferences :: Christine Dossey3. Purposeful Networking :: Mel Cossette4. Webinars & MATEC Networks :: Lara Smith5. Newsletters :: Marilyn Burger6. Telling Your Story with Data :: Joyce LaTulippe
    • 14Round Table 3
    • 15Peer Review Revisited
    • 16Report
    • 17Closing
    • 18Thank youTressa GardnerPatressa.Gardner@fdtc.eduTeachingTechnicians.orgJane Ostranderjostrander@tmcc.edulearnpbl.orgLara Smithlara.smith@maricopa.edumatecnetworks.org
    • putting your best foot forward
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • Florida Advanced Technological Education Center October 2011
    • This material is based upon work supported by the National ScienceFoundation, under the following grant #XXXXXX.Any opinions, findings, and conclusions or recommendationsexpressed in this material are those of the author(s) and do notnecessarily reflect the views of the National Science Foundation. Florida Advanced Technological Education Center October 2011
    • www.nsf.gov www.fl-ate.orgFlorida Advanced Technological Education Center October 2011
    • Information Session Outline • Warm up Activity (hands on) • Discussion: What is the Story? • About Data: Good Quotes & Examples • Making Data Dance: Information is Beautiful: David McCandles or Hans Rosling (videos) • Data Inquiry: A Worksheet 1
    • About Data Representations “Everything should be made as simple as possible, but not simpler.” -- Albert Einstein “The greatest value of a picture is when it forces us to notice what we never expected to see.” – John W. Turkey – Exploratory Data Analysis “Absolute figures in a connected world don’t give the full picture – we need connected data – let the data set change your mind set” -- David McCandless quoting H ans Rosling 2
    • Precautionary Notes: Michael Friendly “Information integrity requires that a graph must not show data out of context, and should make important comparisons both visually prominent, and on an equitable basis -- ceteris paribus -- all other things should be kept equal.” “ In spite of the fact that the pie chart was a true graphic innovation when introduced by Playfair (1801), the pie chart has subject to more graphic abuse than almost any other graphic form.” -- Gallery of Data Visualization 3
    • Bad Prison PieThis is based ona study tracking272,111prisoners in 15states. Source isUS Dept. ofJustice Statistics:Reentry Trendsin the US 4
    • Try a Better Pie – The Yoda Pie • http://flowingdata.com/2011/09/18/yoda-pie- chart/ • Get the book by Nathan Yau: Visualize This: http://book.flowingdata.com/ 5
    • Data for Decision Making: College Rating How many ways can you rate a college? Let me count the ways…better yet, let me see the ways! http://flowingdata.com/20 10/09/08/various-ways-to- rate-a-college/ 6
    • Bringing Data Alive • Examples from TED Talks: • Hans Rosling’s Let My Data Set Change Your Mindset: http://www.ted.com/talks/hans_rosling_at_st ate.html • Gapminder Tool: http://www.gapminder.org/ • David McCandless Information is Beautiful: http://www.informationisbeautiful.net/2010/t he-beauty-of-data-visualization/ 7
    • Additional Resources Located on Tressa’s Website soon! Contact: Joyce.LaTulippe@gmail.com 781.640.9672 (cell) Skype: joytulip2 8