2011 ATE Conference Panel Session
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  • 1. 1 Recruiting Students into  Transforming Career Fields – f i i ld Overcoming Stereotypes and  Preconceived Notions i d i PREPARED BY JEAN HARA 5/20/2010
  • 2. 2 PANEL  Traci Sylva, PI, University of Hawaii  Rick Parker, Executive Director, Agrowknowledge ATE Center  Eric Spell, President, AgCareers.com E i S ll P id t A C PREPARED BY JEAN HARA 5/20/2010
  • 3. 3 O BJECTIVE Identify barriers and suggest  solutions for recruiting students  l i f ii d into careers with incorrect and  changing stereotypes h i PREPARED BY JEAN HARA 5/20/2010
  • 4. 4 Hawai‘i imports more than 80% of its food.  PREPARED BY JEAN HARA 5/20/2010
  • 5. 5 A C A D E M I C S U B J E C T C E RT I F I C AT E Since 1992, diversified agriculture has grown and  Since 1992 diversified agriculture has grown and provided many opportunities for new agriculture  business, becoming a major part of today’s  agriculture industry in Hawai‘i, as sugar and  pineapple has decreased.  Hydroponic Cucumber Chrysanthemum PREPARED BY JEAN HARA 5/20/2010
  • 6. 6 PREPARED BY JEAN HARA 5/20/2010
  • 7. 7 PREPARED BY JEAN HARA 5/20/2010
  • 8. 8 TECHNICAL CAREERS A C A D E M I C S U B J E C T C E RT I F I C AT E Growth in agriculture means more technician‐level  g jobs in the industry.  Average starting salary $30,000. Crew Supervisor Grower Estate Gardener Integrated Pest Management  (IPM) Specialist Fertilizer Technician Fertilizer Technician Irrigation Technician Irrigation Technician Field Technician/Supervisor Laboratory Technician Garden Center Manager Garden Center Manager Landscape Maintenance  Landscape Maintenance Technician Greenhouse Manager Production Technician Grounds Manager PREPARED BY JEAN HARA 5/20/2010
  • 9. 9 A C A D E M I C S U B J E C T C E RT I F I C AT E Crops Replacing Sugar  Crops Replacing Sugar and Pineapple Hawai‘i (Big) Island H i‘i (Bi ) I l d  Eucalyptus trees  Tropical fruits, mainly papaya,  Tropical fruits mainly papaya rambutan  Sweet potatoRambutan  Macadamia  Tropical foliage and flowers Papaya  Coffee  Pasture PREPARED BY JEAN HARA 5/20/2010
  • 10. 10 A C A D E M I C S U B J E C T C E RT I F I C AT E Maui  Seed crops, mainly corn  Turf grass  Lavender protea strawberry Lavender, protea, strawberry  Coffee  Pasture  Vegetables and fruits Vegetables and fruits Lavender Kaua‘i  Seed crops, mainly corn Seed crops, mainly corn  Pasture  Biomass trees  Coffee  Shrimp Coffee PREPARED BY JEAN HARA 5/20/2010
  • 11. 11 A C A D E M I C S U B J E C T C E RT I F I C AT E O‘ahu  Seed crops, mainly corn VVegetables, mainly tomato, pepper,  t bl i l t t watermelon, leafy greens, herbs  Coffee  Cacao  Tropical fruits p  Pasture  Shrimp Hydroponic Butter Lettuce 5/20/2010 PREPARED BY JEAN HARA
  • 12. 12 A C A D E M I C S U B J E C T C E RT I F I C AT E Moloka‘i  Seed crops, mainly corn  Coffee  Tropical fruits  Sweet potato  Vegetables Lanai  Diversified agriculture Banana PREPARED BY JEAN HARA 5/20/2010
  • 13. 13 A C A D E M I C S U B J E C T C E RT I F I C AT E What s Needed What’s Needed  Animal feed  Animal products p  More vegetable and tropical fruit  production (lychee, rambutan,  dragon fruit, longan) g , g ) Basil  Expansion of seed industry to Dragon Fruit include additional crops  New crops for export p p  Ag tourism  Public and private research and  service  Biomass for biofuel Protea Longan PREPARED BY JEAN HARA 5/20/2010
  • 14. 14 A C A D E M I C S U B J E C T C E RT I F I C AT E PREPARED BY JEAN HARA 5/20/2010