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Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
Oakland Grown Presentation - April 2013
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Oakland Grown Presentation - April 2013

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Some helpful info for small businesses looking to make videos. What are the tradeoff's for hiring different people to do the work? What do you need to know & do to make the best video possible? CBV …

Some helpful info for small businesses looking to make videos. What are the tradeoff's for hiring different people to do the work? What do you need to know & do to make the best video possible? CBV staff is available to give this training at your organization; this particular presentation was given to members of Oakland Grown and the Oakland Sustainable Business Alliance in April 2013. A special thank you to Techliminal for hosting the event.

Published in: Self Improvement
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Transcript

  • 1. Agile Video Oakland Grown April 2013Thursday, April 11, 13
  • 2. Our Old WayThursday, April 11, 13
  • 3. Three Kinds of Service Good Fast Cheap Pick Two!Thursday, April 11, 13
  • 4. Team players & tradeoffs Experience Seasoned Pros Young Professionals/Hobbyists Students/Interns/DIY Good Fast CheapThursday, April 11, 13
  • 5. With all of these What you’re paying for Seasoned Pros 6% 1% 6% Young Professionals/Hobbyists 26% Students/Interns/DIY 41% Talent/Experience Insurance, Licences Taxes Health 21% Equipment Marketing, LegalThursday, April 11, 13
  • 6. Old or New...The ProcessThursday, April 11, 13
  • 7. Making 1 Video = Making 3 • The one we WRITE • The one we SHOOT • The one we EDITThursday, April 11, 13
  • 8. Writing It all begins with the blank pageThursday, April 11, 13
  • 9. Writing • Script • Shot List • Storyboards • Story cards • Whatever works for the teamThursday, April 11, 13
  • 10. Pre-Production • Pre-Production is any planning that organizes shoot days. • Writing/Rewriting • Coordinating WHERE filming will happen • Coordinating WHO needs to show up (cast & crew) • Any other logisticsThursday, April 11, 13
  • 11. Shooting (Videotaping) • Any work with cameras • Could also involve lighting and sound (equipment/crew) • Footage is precious; we make copies as soon as possible (even while shooting). • Can be fiction or non-fiction/ scripted or documentary style.Thursday, April 11, 13
  • 12. Editing (& Distro) • Copy & organize media • Editing includes video, audio, music, graphics, on screen text and more • This is usually the most time consuming & expensive part of the process • A lot can change (improve) here, but not everything • Watch out for wafflingThursday, April 11, 13
  • 13. Our New WayThursday, April 11, 13
  • 14. Agile Billing • Monthly fee dedicates us to you for a % of time Good • Bi-monthly or monthly videos, weekly progress updates ble rda • All phases of filmmaking covered Cheap ffo A • Upload for web and some search engine optimization included • As many changes as you want in the time budgeted FastThursday, April 11, 13
  • 15. How it works • Overhead is distributed between multiple projects Good • Communication is constant • We’re consistently working on your project ble rda Cheap ffo • Everyone knows what to expect. No surprises. A • We can always change direction (agile) • If you need to take a break, we credit you Fast back 50%Thursday, April 11, 13
  • 16. What we offer • Crews at all levels • You can feel good - we support Oakland youth Good ble rda Cheap ffo A FastThursday, April 11, 13
  • 17. Tips & Tricks (either way)Thursday, April 11, 13
  • 18. Before hiring, sketch out ideas. • Audience • Message • Budget • Distribution PlanThursday, April 11, 13
  • 19. Pick your team: Both in house & contractors Life’s too short not to have fun when making movies! Set up a team that will enjoy working parallel & in cooperation.Thursday, April 11, 13
  • 20. Let your team know: • What will you shoot? • What can’t you shoot? (time & budget) • When will you shoot? • Where will you shoot? • How will you shoot? (style)Thursday, April 11, 13
  • 21. It helps if you... • Share Your Budget • Complete a contract or memo of understanding BEFORE work begins • Delegate ONE point person for communication • Stay realistic about goals and changes • Consider diversityThursday, April 11, 13
  • 22. Com i Soo ng n! Workshop Weekend: Video @ Techliminal July 20-21 2013Thursday, April 11, 13
  • 23. Agile Video Oakland Grown April 2013Thursday, April 11, 13

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